This statistic provides information on the social network penetration in North America from 2012 to 2013 with a forecast until 2018. In 2016, it is expected that 70.2 percent of North American internet users will be accessing social networks.
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North America: social network penetration 2012-2018
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Social network penetration in North America from 2012 to 2018
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This statistic provides information on the social network penetration in North America from 2012 to 2013 with a forecast until 2018. In 2016, it is expected that 70.2 percent of North American internet users will be accessing social networks.
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Description
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More information
This statistic provides information on the social network penetration in North America from 2012 to 2013 with a forecast until 2018. In 2016, it is expected that 70.2 percent of North American internet users will be accessing social networks.
Show more- Show sources information
- Show publisher information
- Release date
- June 2014
- Region
- North America
- Survey time period
- 2012 to 2014
- Supplementary notes
-
* Forecast
Internet users who use a social network site via any device at least once per month.
More information
- Region
- North America
- Survey time period
- 2012 to 2014
- Supplementary notes
-
* Forecast
Internet users who use a social network site via any device at least once per month.
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Statistics on "Social media usage worldwide"
- Overview
The most important statistics
- Number of social network users worldwide from 2010 to 2021 (in billions)Number of global social network users 2010-2021
- Social network penetration worldwide from 2014 to 2021Global social network penetration 2014-2021
- Number of social network users in selected countries in 2017 and 2022 (in millions)Social network users in selected countries in 2017 and 2022
- Global social network penetration rate as of January 2018, by regionSocial media: global penetration rate 2018, by region
- Distribution of worldwide social media users as of January 2017, by regionRegional distribution of social network users worldwide 2017
- Active social network penetration in selected countries as of January 2018Social media: active usage penetration in selected countries 2018
- Global mobile social network penetration rate as of January 2018, by regionGlobal mobile social penetration rate 2018, by region
- Active mobile social media penetration in American countries as of January 2018Active mobile social media penetration in the Americas 2018
- Leading social media
The most important statistics
- Most popular social networks worldwide as of April 2018, ranked by number of active users (in millions)Global social networks ranked by number of users 2018
- Global active usage penetration of leading social networks as of February 2017Most popular social networks worldwide 2017, by reach
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by countryActive online reach of selected social networks 2017, by country
- Leading social networking app titles in the Apple App Store worldwide in April 2018, by number of downloads (in millions)Leading iPhone social networking apps worldwide 2018, by downloads
- Leading social networking app titles in the Apple App Store worldwide in April 2018, by revenue (in million U.S. dollars)Leading iPhone social networking apps worldwide 2018, by revenue
- Leading communication apps in the Google Play Store worldwide in April 2018, by number of downloads (in millions)Leading Android communication apps worldwide 2018, by downloads
- Leading communication apps in the Google Play Store worldwide in April 2018, by revenue (in U.S. dollars)Leading Android communication apps worldwide 2018, by revenue
- Number of daily active Snapchat users from 1st quarter 2014 to 1st quarter 2018 (in millions)Daily active users of Snapchat 2014-2018
- Usage
The most important statistics
- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Leading mobile-first online activities as of 2nd quarter 2017Leading mobile-first activities in Q2 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)Daily social media usage worldwide 2012-2017
- Average number of social media accounts per internet user from 2013 to 2017Global social media account ownership from 2013 to 2017
- Average number of social media accounts per internet user as of 2nd quarter 2017, by age groupGlobal social media account ownership and use 2017, by age group
- Weekly social media site access in selected countries as of October 2017Weekly social media usage in selected countries 2017
- Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2017Leading social media usage reasons worldwide 2017
- Social media video penetration rate among internet users worldwide from 2015 to 2017Global social video penetration 2015-2017
The most important statistics
- Leading countries based on number of Facebook users as of April 2018 (in millions)Countries with the most Facebook users as of January 2018
- Number of monthly active Facebook users worldwide as of 1st quarter 2018 (in millions)Facebook: number of monthly active users worldwide 2008-2018
- Number of daily active Facebook users worldwide as of 1st quarter 2018 (in millions)Facebook: number of daily active users worldwide 2011-2018
- Most popular activities of Facebook users worldwide as of 1st quarter 2016Facebook: most popular user activities 2016
- Reaction usage in top shared posts on Facebook in September 2017Facebook reactions on top shared content 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-insLeading check-in locations on Facebook in summer 2017
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)Most popular news publishers on Facebook Live 2017
- Most popular Facebook fan pages as of April 2018, based on number of fans (in millions)Most popular Facebook fan pages 2018
The most important statistics
- Leading countries based on number of Twitter users as of April 2018 (in millions)Countries with the most Instagram users as of April 2018
- Twitter accounts with the most followers worldwide as of June 2018 (in millions)Twitter accounts with the most followers worldwide 2018
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 1st quarter 2018 (in millions)Twitter: number of monthly active users 2010-2018
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2018 (in millions)Twitter: number of monthly active U.S. users 2010-2018
- Number of monthly active international Twitter users from 1st quarter 2010 to 1st quarter 2018 (in millions)Twitter: number of monthly active international users 2010-2018
- Leading fashion brands on Twitter as of January 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
The most important statistics
- Most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions (in millions)Most popular verticals on Instagram worldwide 2015-2017
- Fastest-growing English-language influencers on Instagram as of March 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
- Instagram accounts with the most followers worldwide as of June 2018 (in millions)Instagram accounts with the most followers worldwide 2018
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)Most hashtagged cities on Instagram worldwide 2017
- Most-followed fashion and beauty influencers on Instagram worldwide as of January 2018Most popular fashion and beauty influencers on Instagram worldwide 2018
- Most-followed food influencers on Instagram worldwide as of January 2018Most popular food influencers on Instagram worldwide 2018
- Most-followed travel influencers on Instagram worldwide as of January 2018Most popular travel influencers on Instagram worldwide 2018
- Most-followed wildlife photographers on Instagram worldwide as of January 2018Most popular wildlife photographers on Instagram worldwide 2018
- Social media marketing and advertising
The most important statistics
- Most anticipated types of mobile ads according to mobile marketers worldwide as of 1st quarter 2017Most anticipated mobile ad types worldwide Q1 2017
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Leading industries of U.S. brands on social media in 2017, by share of voiceEngagement share of voice of U.S. brands 2017, by industry
- Leading media publishers in the United States as of July 2016, based on social media followers (in millions)Most-followed media publishers on social media in the U.S. 2016
- Overall number of snaps in a brand story on Snapchat from 1st quarter 2016 to 2nd quarter 2017Snapchat: snaps per brand story 2016-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Canada: social network penetration 2012-2018
- Canada: Facebook penetration 2012-2020
- Middle East and Africa: social network penetration 2012-2018
- Argentina: social network penetration 2015-2022
- Asia Pacific: social network penetration 2012-2018
- Facebook: online penetration in Germany 2014-2018
- Social network penetration in the United Kingdom (UK) 2014-2018
- Facebook: online penetration in Middle East and Africa 2012-2018
- Facebook: online penetration in Western Europe 2014-2018
- Facebook: online penetration in the Netherlands 2014-2018
- Facebook: online reach in Australia 2015-2022
- United States: social network penetration 2015-2022
- Facebook: online reach in Israel 2015-2022
- Facebook: online reach in Argentina 2015-2022
- Facebook: online reach in South Africa 2015-2022
- Facebook: online reach in Saudi Arabia 2015-2022
- Facebook: online reach in South Korea 2015-2022
- Facebook: online reach in Vietnam 2015-2022
Studies
- Social networks usage in Spain
- Social networks in China
- Social media usage in the Netherlands
- Social networking in Canada
- Social media usage in the United Kingdom (UK)
- Mobile social media
- Social media usage in the United States
- Social network usage in France
- Social media usage worldwide
- Internet usage in Denmark
- Internet usage in Sweden
- Internet usage in Norway
- Social Media Use in 2018
- The State of Live Streaming on Social Networks
- Social Media Onderzoek 2017
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Statistics on the topic
Free statistics
- Number of social network users worldwide from 2010 to 2021 (in billions)
- Number of social network users in selected countries in 2017 and 2022 (in millions)
- Distribution of worldwide social media users as of January 2017, by region
- Active social network penetration in selected countries as of January 2018
- Global mobile social network penetration rate as of January 2018, by region
- Most popular social networks worldwide as of April 2018, ranked by number of active users (in millions)
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- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2018 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 1st quarter 2018 (in millions)
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- Instagram accounts with the most followers worldwide as of June 2018 (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Most anticipated types of mobile ads according to mobile marketers worldwide as of 1st quarter 2017
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- Leading media publishers in the United States as of July 2016, based on social media followers (in millions)
- Distribution of stories posted by brands to Snapchat as of 2nd quarter 2017, by media type and industry
- Social network penetration in the Middle East and Africa from 2012 to 2018
- Social network user penetration in Argentina from 2015 to 2022
- Social network penetration in Asia Pacific from 2012 to 2018
- Facebook penetration in Germany from 2014 to 2018
- Social network penetration in the United Kingdom (UK) from 2014 to 2018
- Facebook penetration in Middle East and Africa from 2012 to 2018
- Facebook penetration in Western Europe from 2014 to 2018
- Facebook penetration forecast in the Netherlands from 2014 to 2018
- Social network user penetration in the United States from 2015 to 2022
- Facebook usage penetration in South Africa from 2015 to 2022
- Facebook usage penetration in Vietnam from 2015 to 2022
Premium Statistics
- Social network penetration worldwide from 2014 to 2021
- Global social network penetration rate as of January 2018, by region
- Active mobile social media penetration in American countries as of January 2018
- Active mobile social media penetration in Asian countries as of September 2017
- Active mobile social media penetration in Middle East and North African countries in January 2017
- Leading social media billionaires as of March 2018, by net worth (in billion U.S. dollars)
- Leading social networking app titles in the Apple App Store worldwide in April 2018, by number of downloads (in millions)
- Leading social networking app titles in the Apple App Store worldwide in April 2018, by revenue (in million U.S. dollars)
- Leading communication apps in the Google Play Store worldwide in April 2018, by number of downloads (in millions)
- Leading communication apps in the Google Play Store worldwide in April 2018, by revenue (in U.S. dollars)
- Leading mobile-first online activities as of 2nd quarter 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)
- Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2017
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- Most popular activities of Facebook users worldwide as of 1st quarter 2016
- Most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions (in millions)
- Fastest-growing English-language influencers on Instagram as of March 2018, based on follower growth in the past 4 weeks
- Most-followed fashion and beauty influencers on Instagram worldwide as of January 2018
- Most-followed food influencers on Instagram worldwide as of January 2018
- Most-followed travel influencers on Instagram worldwide as of January 2018
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- Share of regrammed brand posts on Instagram from June to November 2017, by industry
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)
- Length of time global marketers have been using social media marketing as of January 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Leading industries of U.S. brands on social media in 2017, by share of voice
- Overall number of snaps in a brand story on Snapchat from 1st quarter 2016 to 2nd quarter 2017
- Overall number of snaps in a brand story on Snapchat as of 2nd quarter 2017, by industry
- Social network penetration in Canada from 2012 to 2018
- Facebook penetration in Canada from 2012 to 2020
- Facebook usage penetration in Australia from 2015 to 2022
- Facebook usage penetration in Israel from 2015 to 2022
- Facebook usage penetration in Argentina from 2015 to 2022
- Facebook usage penetration in Saudi Arabia from 2015 to 2022
- Facebook usage penetration in South Korea from 2015 to 2022
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