France: projected digital buyer penetration 2015-2018

This statistic gives information on the projected digital buyer penetration in France from 2015 to 2018. In 2017, this figure is expected to grow to 72 percent.

Projected digital buyer penetration in France from 2015 to 2018

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Source

Release date

September 2014

Region

France

Survey time period

July 2014

Age group

14 years and older

Special properties

Internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases.

Supplementary notes

* Forecast.

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