Projected digital buyer penetration in Italy from 2014 to 2017

Projected digital buyer penetration in Italy 2014-2017 This statistic gives information on the projected digital buyer penetration in Italy from 2014 to 2017. In 2017, this figure is expected to grow to 53 percent.
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Share of internet users
201446.3%
201548.7%
201651%
201753%
Share of internet users
201446.3%
201548.7%
201651%
201753%
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Description Source More information
This statistic gives information on the projected digital buyer penetration in Italy from 2014 to 2017. In 2017, this figure is expected to grow to 53 percent.
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Release date
June 2013
Region
Italy
Survey time period
June 2013
Age group
14 years and older
Special properties
who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.

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