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Leading mobile app monetization strategies 2019

Published by Statista Research Department, Feb 4, 2021
Mobile app subscriptions generated the most money, according to a survey of 400 mobile app developers in the United States and the UK. During the June 2019 survey, 56 percent of responding developers stated that they used a subscription model for their apps and 36 percent stated that it generated the most money. However, Freemium apps were ranked closely in second place with a 54 percent usage rate among app developers and 33 percent generating the most revenue via this method.

Most popular mobile app business models as of June 2019, by usage and monetization

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Sources

Release date

September 2019

Region

United Kingdom, United States

Survey time period

June 2019

Number of respondents

400 respondents

Age group

18 years and older

Special properties

app developers

Supplementary notes

Original question: Which business models do you currently use, and which generates the most money for your apps?
75% percent of respondents were from the United States

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