During a global app publisher survey in October 2019, it was found that video ads were the most popular app monetization method. In total, 89 percent of responding app publishers stated that they used video apps to monetize their mobile content. In-app purchases followed in second place with a 68 percent implementation rate.
Most used monetization methods for mobile apps according to mobile publishers worldwide as of October 2019
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eMarketer. (June 24, 2020). Most used monetization methods for mobile apps according to mobile publishers worldwide as of October 2019 [Graph]. In Statista. Retrieved July 05, 2020, from https://www.statista.com/statistics/384215/app-developer-monetization-mix/
eMarketer. "Most used monetization methods for mobile apps according to mobile publishers worldwide as of October 2019." Chart. June 24, 2020. Statista. Accessed July 05, 2020. https://www.statista.com/statistics/384215/app-developer-monetization-mix/
eMarketer. (2020). Most used monetization methods for mobile apps according to mobile publishers worldwide as of October 2019. Statista. Statista Inc.. Accessed: July 05, 2020. https://www.statista.com/statistics/384215/app-developer-monetization-mix/
eMarketer. "Most Used Monetization Methods for Mobile Apps According to Mobile Publishers Worldwide as of October 2019." Statista, Statista Inc., 24 Jun 2020, https://www.statista.com/statistics/384215/app-developer-monetization-mix/
eMarketer, Most used monetization methods for mobile apps according to mobile publishers worldwide as of October 2019 Statista, https://www.statista.com/statistics/384215/app-developer-monetization-mix/ (last visited July 05, 2020)
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