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Leading mobile gaming and apps monetization methods worldwide 2021

Published by L. Ceci, Jul 13, 2022
During a global app publisher survey conducted in 2021, it was found that video ads were the most popular app monetization method. In total, 82 percent of responding app publishers stated that they used video ads to monetize their mobile gaming content, while non-gaming publishers using video ads were 76 percent of the total. Display ads followed in second place with a 77 percent implementation rate for non-gaming apps.

Most used monetization methods for mobile gaming and non-gaming apps according to mobile publishers worldwide in 2021

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Release date

November 2021

Region

Worldwide

Survey time period

2021

Number of respondents

300+

Special properties

mobile app publishers

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Statistics on " Gaming monetization "

The most important statistics
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Statistics on Gaming monetization

Overview

4

Consumer behavior

5

Free-to-play (F2P) games

5

Premium games

4

In-game purchases

4

In-app purchases

7

Gaming subscriptions

8

In-game monetization leaders

6

Spotlight: NFT, gamefi & play-to-earn

8

Further related statistics

20

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Statistics

Topics

Gaming monetizationMobile gaming market in the United StatesMobile app monetizationVideo gaming worldwideVideo gaming and the metaverse
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