This statistic presents a ranking of the most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017. During the survey period, 75 percent of responding app developers stated that rewarded video ads were most effective.
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Leading mobile app monetization methods worldwide 2017
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Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
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This statistic presents a ranking of the most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017. During the survey period, 75 percent of responding app developers stated that rewarded video ads were most effective.
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This statistic presents a ranking of the most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017. During the survey period, 75 percent of responding app developers stated that rewarded video ads were most effective.
Show more- Show sources information
- Show publisher information
- Release date
- August 2017
- Region
- Worldwide
- Survey time period
- March 2017
- Number of respondents
- 100 respondents
- Special properties
- mobile app publishers
More information
- Region
- Worldwide
- Survey time period
- March 2017
- Number of respondents
- 100 respondents
- Special properties
- mobile app publishers
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Statistics on "Mobile app monetization"
- Overview
The most important statistics
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)Annual number of global mobile app downloads 2017-2022
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)Annual number of global mobile app downloads 2017-2022, by region
- Countries with the highest number of app downloads in 2017 and 2022 (in billions)Mobile apps: leading markets ranked by number of app downloads 2017-2022
- Countries with the highest amount of app spending from 2017 to 2022 (in billion U.S. dollars)Mobile apps: leading markets ranked by amount of app spending 2017-2022
- Gross mobile app consumer spending worldwide in 2016, 2017 and 2021, by store (in billion U.S. dollars)Annual global mobile app consumer spending 2016-2021, by store
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- App monetization
The most important statistics
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017Most-used mobile app monetization models of developers 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importanceMobile game developers strategies to expand their audience as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017Leading mobile app SDK categories worldwide 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017Leading mobile app monetization SDKs worldwide 2017
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017Leading mobile app analytics SDKs worldwide 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voiceTop advertising SDKs used by Android gaming and non-gaming apps 2017
- App stores
The most important statistics
- Revenue comparison of Apple, Google/Alphabet, and Microsoft from 2008 to 2017 (in billion U.S. dollars)Apple, Google, and Microsoft: revenue comparison 2008-2017
- Number of apps available in leading app stores as of 1st quarter 2018Number of apps available in leading app stores 2018
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)Number of active apps from the Apple App Store as of July 2018
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017
- Most popular Apple App Store categories in September 2018, by share of available appsMost popular Apple App Store categories 2018
- Worldwide gross app revenue of Google Play from 2016 to 2017 (in billion U.S. dollars)Google Play: annual gross app revenue 2016-2017
- Annual Apple App Store revenue from 2013 to 2016 (in billion U.S. dollars)Annual Apple App Store sales 2013-2016
- Average prices for apps in the Apple App Store as of September 2018 (in U.S. dollars)Apple App Store: average app price 2018
- App publishers
The most important statistics
- Leading mobile app publishers in the United States as of May 2018, based on audience size (in millions)Top mobile app publishers in the U.S. 2018, by audience
- Leading mobile app publishers in the United States as of May 2018, based on reachTop mobile app publishers in the U.S. 2018, by user reach
- Leading mobile app publishers in the United States as of May 2018, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2018
- Leading non-gaming app publishers in the Google Play Store in the United States in July 2018, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers in the U.S. 2018, by revenue
- Leading non-gaming app publishers in the Google Play Store worldwide in July 2018, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers worldwide. 2018, by revenue
- Leading mobile gaming app publishers in the Google Play Store worldwide in January 2018, by revenue (in million U.S. dollars)Leading gaming app publishers in Google Play worldwide 2018 by revenue
- Leading non-gaming iPhone app publishers in the United States in July 2018, by revenue (in million U.S. dollars)Leading non-gaming iPhone app publishers in the U.S. 2018, by revenue
- Leading non-gaming iPhone app publishers worldwide in July 2018, by revenue (in million U.S. dollars)Leading non-gaming iPhone app publishers worldwide 2018, by revenue
- Mobile gaming
The most important statistics
- Games market revenue worldwide in 2017, by segment (in billion U.S. dollars)Global games market revenue 2017, by segment
- Mobile gaming app revenue worldwide in 2015, 2016 and 2020 (in billion U.S. dollars)Global mobile gaming app revenue 2015-2020
- Number of available gaming apps at Apple App Store from 2nd quarter 2015 to 1st quarter 2018Apple App Store: number of available gaming apps as of Q1 2018
- Number of available gaming apps at Google Play from 2nd quarter 2015 to 1st quarter 2018Google Play: number of available gaming apps as of Q1 2018
- Number of available gaming apps at Amazon Appstore from 2nd quarter 2015 to 1st quarter 2018Amazon Appstore: number of available gaming apps as of Q1 2018
- Top grossing iPhone mobile gaming apps in the United States as of August 2018, ranked by daily revenue (in U.S. dollars)Top grossing iOS mobile gaming apps 2018, ranked by daily revenue
- Leading iPhone gaming app titles worldwide in January 2018, by revenue (in million U.S. dollars )Leading iPhone gaming apps worldwide in 2018, by revenue
- Leading iPhone gaming app titles in the United States in January 2018, by revenue (in million U.S. dollars)Leading iPhone gaming apps in the U.S. in 2018, by revenue
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- OS mix of mobile app developers worldwide 2014
- Brazil: number of employees in the app industry 2017, by operating system
- Brazil: number of employees in the app industry 2017, by state
- Share of commissioned app developers working in 2013
- Annual developer income generated via mobile apps in the United Kingdom (UK) 2014
- Most popular platforms according to mobile app developers 2014
- App developer survey: effects of apps in the United Kingdom (UK) 2014
- Mobile app developers: location worldwide 2014, by region
- App companies with fewers than five employees in the UK, Germany and France 2014
- Share of app developers using different developer tools/services 2013
- App developer motivation trends 2013
- App developers: number of apps involved with in the UK, Germany and France in 2014
- Canada: companies developing mobile apps in Ontario 2007-2013
- Canada: industries for which mobile apps are developed in Ontario 2013
- App developers: selected platforms used in Q1 2014, by region
- Canada: business concern over mobile app skill shortage 2013
- Platforms app developers planned to abandon 2014
- Colombia: top food delivery apps 2018, by download share
- Leading video player apps in Google Play in Spain 2018, by downloads
- Leading Android video player apps in Norway 2017, by revenue
Studies
- Mobile apps in the United Kingdom (UK)
- Mobile app monetization
- App Annie App Monetization Report 2016
- App stores
- Mobile Apps and Multitasking
- Store Intelligence Q2 2018 Data Digest
- App Annie Forecast 2017-2022
- Software development
- Mobile games publishers
- Store Intelligence Q3 2017 Data Digest
- Store Intelligence Q1 2018 Data Digest
- App Annie Market Forecast 2017
- Store Intelligence Q4 2017 Data Digest
- Summer 2017 Mobile Publishing Trends
- Store Intelligence Q1 2017 Data Digest
Statistics on the topic
Free statistics
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)
- Countries with the highest number of app downloads in 2017 and 2022 (in billions)
- Countries with the highest amount of app spending from 2017 to 2022 (in billion U.S. dollars)
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)
- Distribution of worldwide mobile application revenues in 2017, by channel
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017
- Average mobile app user acquisition costs worldwide from September 2016 to August 2017, by user action and operating system (in U.S. dollars)
- Revenue comparison of Apple, Google/Alphabet, and Microsoft from 2008 to 2017 (in billion U.S. dollars)
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)
- Most popular Apple App Store categories in September 2018, by share of available apps
- Annual Apple App Store revenue from 2013 to 2016 (in billion U.S. dollars)
- Average prices for apps in the Apple App Store as of September 2018 (in U.S. dollars)
- Apple App Store earnings of mobile app developers in 2015 and 2017 (in billion U.S. dollars)
- Cumulative Apple App Store earnings of mobile app developers as of June 2018 (in billion U.S. dollars)
- Distribution of free and paid Android apps in the Google Play Store from 3rd quarter 2017 to 1st quarter 2018
- Leading mobile app publishers in the United States as of May 2018, based on audience size (in millions)
- Leading mobile app publishers in the United States as of May 2018, based on reach
- Leading mobile app publishers in the United States as of May 2018, by share of total app time spent
- Number of available gaming apps at Apple App Store from 2nd quarter 2015 to 1st quarter 2018
- Number of available gaming apps at Google Play from 2nd quarter 2015 to 1st quarter 2018
- Number of available gaming apps at Amazon Appstore from 2nd quarter 2015 to 1st quarter 2018
- Top grossing iPhone mobile gaming apps in the United States as of August 2018, ranked by daily revenue (in U.S. dollars)
- Share of mobile app developers worldwide in 2014, by country*
- App developer motivation trends as of July 2013
- Mobile app development launches in Ontario, Canada from 2007 to 2013
- Selected mobile platforms used by app developers worldwide as of 1st quarter 2014, by region
Premium Statistics
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)
- Gross mobile app consumer spending worldwide in 2016, 2017 and 2021, by store (in billion U.S. dollars)
- Most-used mobile app monetization models according to mobile developers worldwide in 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice
- Distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format
- Average increase in downloads of apps features as app or game of the day in the Apple App Store as of October 2017
- Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in U.S. dollars)
- Number of apps available in leading app stores as of 1st quarter 2018
- Worldwide gross app revenue of Google Play from 2016 to 2017 (in billion U.S. dollars)
- Leading non-gaming app publishers in the Google Play Store in the United States in July 2018, by revenue (in million U.S. dollars)
- Leading non-gaming app publishers in the Google Play Store worldwide in July 2018, by revenue (in million U.S. dollars)
- Leading mobile gaming app publishers in the Google Play Store worldwide in January 2018, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers in the United States in July 2018, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers worldwide in July 2018, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers worldwide in January 2018, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers in the United States in January 2018, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers worldwide in July 2018, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers in the United States in July 2018, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers worldwide in January 2018, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers in the United States in January 2018, by revenue (in million U.S. dollars)
- Games market revenue worldwide in 2017, by segment (in billion U.S. dollars)
- Mobile gaming app revenue worldwide in 2015, 2016 and 2020 (in billion U.S. dollars)
- Leading iPhone gaming app titles worldwide in January 2018, by revenue (in million U.S. dollars )
- Leading iPhone gaming app titles in the United States in January 2018, by revenue (in million U.S. dollars)
- Leading iPad gaming app titles worldwide in January 2018, by revenue (in million U.S. dollars )
- Leading iPad gaming app titles in the United States in January 2018, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store worldwide as of January 2018, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store in the United States as of January 2018, by revenue (in million U.S. dollars)
- Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Casual mobile games rewarded video advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Current and planned mobile OS mix of global mobile app developers and publishers as of November 2014
- Number of employees in the application software industry in Brazil as of January 2017, by operating system (in 1,000s)
- Number of employees in the application software industry in Brazil as of January 2017, by state (in 1,000s)
- Distribution of commissioned app developers working in July 2013, by primary platform
- Share of annual developer income generated via mobile apps in the United Kingdom (UK) in 2014
- Share of mobile app developers using different mobile operating system platforms as of 3rd quarter 2014
- How does involvement with mobile apps affect you?
- Share of mobile app development companies with fewer than five employees in the United Kingdom (UK), Germany and France in 2014
- Share of app developers using different developer tools/services as of July 2013
- Average number of apps that app developers were involved with in the past 12 months the United Kingdom (UK), Germany and France in 2014
- Industries for which mobile apps are developed in Ontario, Canada as of October 2013
- Companies who are concerned about a skills shortage for mobile apps in Canada as of December 2013
- Platforms that app developers were planning to or have abandoned for as of 1st quarter 2014
- Most popular food delivery apps in Colombia in 2018, by share of downloads
- Leading mobile video player apps in the Google Play Store in Spain in April 2018, by number of downloads (in 1,000s)
- Leading video player app titles in the Google Play Store in Norway in September 2017, by revenue (in U.S. dollars)
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