- Internet›
- Mobile Internet & Apps›
Leading mobile app monetization methods worldwide 2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Leading mobile app monetization methods worldwide 2017
Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
by J. Clement,
last edited
Oct 11, 2018
This statistic presents a ranking of the most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017. During the survey period, 75 percent of responding app developers stated that rewarded video ads were most effective.
Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by J. Clement,
last edited
Oct 11, 2018
This statistic presents a ranking of the most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017. During the survey period, 75 percent of responding app developers stated that rewarded video ads were most effective.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2017
- Region
- Worldwide
- Survey time period
- March 2017
- Number of respondents
- 100 respondents
- Special properties
- mobile app publishers
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2017
More information
- Region
- Worldwide
- Survey time period
- March 2017
- Number of respondents
- 100 respondents
- Special properties
- mobile app publishers
Other statistics on the topic
Mobile app monetization
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Mobile app monetization
- 170 page/s
- English
- pptx
- Detailed references
Everything On "Mobile app monetization" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Mobile app monetization"
- Overview
The most important statistics
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)Annual number of global mobile app downloads 2017-2022
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)Annual number of global mobile app downloads 2017-2022, by region
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)Annual global mobile app downloads 2018-2023, by store
- Worldwide consumer expenditure on mobile apps from 2016 to 2019 (in billion U.S. dollars)Global mobile app consumer spending 2016-2019
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)Annual global mobile app consumer spending 2018-2023, by store
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- User aquisition and retention
The most important statistics
- Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars)Average CPLU and CPI for iOS apps worldwide 2014-2016
- Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)Average mobile app user acquisition costs 2017-2018, by user action and OS
- Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)Average mobile app user acquisition costs 2017-2018, by region
- Mobile app install advertising expenditures worldwide from 2017 to 2020 (in billion U.S. dollars)Global mobile app install advertising spending 2017-2020
- Distribution of worldwide Google Play app installs as of May 2017, by sourceGlobal Google Play app installs 2017, by source
- Distribution of worldwide Apple App Store app installs as of May 2017, by sourceGlobal Apple App Store app installs 2017, by source
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by categoryMobile app user retention rate 2018, by category
- Mobile application user retention rate worldwide from 2012 to 2019Mobile apps: user retention rate 2012-2019
- App monetization
The most important statistics
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017Most-used mobile app monetization models of developers 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importanceMobile game developers strategies to expand their audience as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017Leading mobile app SDK categories worldwide 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017Leading mobile app monetization SDKs worldwide 2017
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017Leading mobile app analytics SDKs worldwide 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voiceTop advertising SDKs used by Android gaming and non-gaming apps 2017
- App stores
The most important statistics
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2018 (in billion U.S. dollars)Apple, Google, and Microsoft: revenue comparison 2008-2018
- Revenue split of leading digital content stores worldwide as of December 2018Revenue split of leading digital content store worldwide in 2018
- Number of apps available in leading app stores as of 1st quarter 2019Number of apps available in leading app stores 2019
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)Number of active apps from the Apple App Store as of July 2018
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017
- Most popular Apple App Store categories in May 2019, by share of available appsMost popular Apple App Store categories 2019
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)Google Play: annual gross app revenue 2016-2018
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)Apple App Store: annual gross app revenue 2017-2018
- App publishers
The most important statistics
- Number of new million dollar app publishers in the United States in 2017 and 2018, by platformNumber of new million dollar app publishers in the U.S. in 2017-2018, by platform
- Category focus of app publishers with first million dollars or greater year in the Apple App Store in the United States in 2018U.S. iOS million dollar app publishers category focus 2018
- Category focus of app publishers with first million dollars or greater year on Google Play in the United States in 2018U.S. Android million dollar app publishers category focus 2018
- Leading mobile app publishers in the United States as of March 2019, based on audience size (in millions)Top mobile app publishers in the U.S. 2019, by audience
- Leading mobile app publishers in the United States as of March 2019, based on reachTop mobile app publishers in the U.S. 2019, by user reach
- Leading mobile app publishers in the United States as of March 2019, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2019
- Leading non-gaming app publishers in the Google Play Store in the United States in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers in the U.S. 2019, by revenue
- Leading non-gaming app publishers in the Google Play Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers worldwide 2019, by revenue
- Mobile gaming
The most important statistics
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)Global games market revenue 2018, by segment
- Distribution of worldwide consumer spending on mobile apps and games from 2017 to 2022Global consumer spend mix on mobile apps and games 2017-2022
- Number of available gaming apps at Apple App Store from 1st quarter 2015 to 1st quarter 2019Apple App Store: number of available gaming apps as of Q1 2019
- Number of available gaming apps at Google Play from 1st quarter 2015 to 1st quarter 2019Google Play: number of available gaming apps as of Q1 2019
- Number of available gaming apps at Amazon Appstore from 1st quarter 2015 to 1st quarter 2019Amazon Appstore: number of available gaming apps as of Q1 2019
- Top grossing iPhone mobile gaming apps in the United States as of May 2019, ranked by daily revenue (in U.S. dollars)Top grossing iOS mobile gaming apps 2019, ranked by daily revenue
- Leading iPhone gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars)Leading iPhone gaming apps worldwide in 2019, by revenue
- Leading iPhone gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)Leading iPhone gaming apps in the U.S. in 2019, by revenue
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- OS mix of mobile app developers worldwide 2014
- Brazil: number of employees in the app industry 2017, by operating system
- Brazil: number of employees in the app industry 2017, by state
- App developer motivation trends 2013
- App companies with fewers than five employees in the UK, Germany and France 2014
- Canada: industries for which mobile apps are developed in Ontario 2013
- App developers: number of apps involved with in the UK, Germany and France in 2014
- Platforms app developers planned to abandon 2014
- Mobile app developers: location worldwide 2014, by region
- Share of app developers using different developer tools/services 2013
- Primary platforms used by app developers 2015
- Annual developer income generated via mobile apps in the United Kingdom (UK) 2014
- Most popular platforms according to mobile app developers 2014
- Canada: companies developing mobile apps in Ontario 2007-2013
- Share of commissioned app developers working in 2013
- Leading Android shopping apps in Denmark 2019, by revenue
- Frequency mid-market businesses update their mobile applications in Europe 2016
- Number of daily mobile app users in the UK Q3 2013-Q2 2016, by download frequency
- Monthly downloads of the YouTube music app to android devices in Germany 2019
- Number of apps owned and used in the United Kingdom (UK) 2013, by operating system
Studies
- Mobile apps in the United Kingdom (UK)
- Mobile app monetization
- App stores
- Store Intelligence Q1 2019 Data Digest
- Software development
- Mobile games publishers
- Store Intelligence Q2 2018 Data Digest
- Store Intelligence Q3 2018 Data Digest
- Store Intelligence Q4 and Full Year 2018 Data Digest
- Sensor Tower Mobile Market Forecast 2019-2023
- App Annie Forecast 2017-2022
- Summer 2017 Mobile Publishing Trends
- Store Intelligence Q3 2017 Data Digest
- Store Intelligence Q2 2017 Data Digest
- Store Intelligence Q1 2018 Data Digest
Statistics on "Mobile app monetization"
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)
- Worldwide consumer expenditure on mobile apps from 2016 to 2019 (in billion U.S. dollars)
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)
- Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars)
- Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)
- Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)
- Mobile app install advertising expenditures worldwide from 2017 to 2020 (in billion U.S. dollars)
- Distribution of worldwide Google Play app installs as of May 2017, by source
- Distribution of worldwide Apple App Store app installs as of May 2017, by source
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category
- Mobile application user retention rate worldwide from 2012 to 2019
- Average three month user retention and churn rate of mobile apps worldwide as of 2nd half 2018
- Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical
- Percentage of mobile apps that have been used only once from 2010 to 2019
- Distribution of worldwide mobile application revenues in 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice
- Distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format
- Average increase in downloads of apps features as app or game of the day in the Apple App Store as of October 2017
- Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in U.S. dollars)
- Distribution of worldwide mobile app revenues in the Apple App Store from 2017 to 2023, by category (in U.S. dollars)
- Distribution of worldwide mobile app revenues in the Google Play store from 2017 to 2023, by category (in U.S. dollars)
- Global mobile app average revenue per user (ARPU) in selected verticals as of 1st quarter 2018, by user type (in U.S. dollars)
- Consumer spending on iOS apps between Christmas Eve 2018 and New Year's Day 2019 (in million U.S. dollars)
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2018 (in billion U.S. dollars)
- Revenue split of leading digital content stores worldwide as of December 2018
- Number of apps available in leading app stores as of 1st quarter 2019
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)
- Most popular Apple App Store categories in May 2019, by share of available apps
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)
- Worldwide gross app revenue in Google Play and the Apple App Store as of 2nd quarter 2019 (in billion U.S. dollars)
- Year-on-year app revenue growth of the Apple App Store and Google Play from 2017 to 2019
- Global mobile app sales revenue distribution between the Apple App Store and Google Play from 2012 to 2018
- Average prices for apps in the Apple App Store as of May 2019 (in U.S. dollars)
- Apple App Store earnings of mobile app developers from 2015 to 2018 (in billion U.S. dollars)
- Cumulative Apple App Store earnings of mobile app developers as of January 2019 (in billion U.S. dollars)
- Distribution of free and paid Android apps in the Google Play Store as of June 2019
- Number of new million dollar app publishers in the United States in 2017 and 2018, by platform
- Category focus of app publishers with first million dollars or greater year in the Apple App Store in the United States in 2018
- Category focus of app publishers with first million dollars or greater year on Google Play in the United States in 2018
- Leading mobile app publishers in the United States as of March 2019, based on audience size (in millions)
- Leading mobile app publishers in the United States as of March 2019, based on reach
- Leading mobile app publishers in the United States as of March 2019, by share of total app time spent
- Leading non-gaming app publishers in the Google Play Store in the United States in June 2019, by revenue (in million U.S. dollars)
- Leading non-gaming app publishers in the Google Play Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app publishers in the Google Play Store worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers in the United States in June 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers in the United States in June 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers in the United States in January 2019, by revenue (in million U.S. dollars)
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)
- Distribution of worldwide consumer spending on mobile apps and games from 2017 to 2022
- Number of available gaming apps at Apple App Store from 1st quarter 2015 to 1st quarter 2019
- Number of available gaming apps at Google Play from 1st quarter 2015 to 1st quarter 2019
- Number of available gaming apps at Amazon Appstore from 1st quarter 2015 to 1st quarter 2019
- Top grossing iPhone mobile gaming apps in the United States as of May 2019, ranked by daily revenue (in U.S. dollars)
- Leading iPhone gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars )
- Leading iPad gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store worldwide as of January 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store in the United States as of January 2019, by revenue (in million U.S. dollars)
- Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Casual mobile games rewarded video advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Current and planned mobile OS mix of global mobile app developers and publishers as of November 2014
- Number of employees in the application software industry in Brazil as of January 2017, by operating system (in 1,000s)
- Number of employees in the application software industry in Brazil as of January 2017, by state (in 1,000s)
- App developer motivation trends as of July 2013
- Share of mobile app development companies with fewer than five employees in the United Kingdom (UK), Germany and France in 2014
- Industries for which mobile apps are developed in Ontario, Canada as of October 2013
- Average number of apps that app developers were involved with in the past 12 months the United Kingdom (UK), Germany and France in 2014
- Platforms that app developers were planning to or have abandoned for as of 1st quarter 2014
- Share of mobile app developers worldwide in 2014, by country*
- Share of app developers using different developer tools/services as of July 2013
- Distribution of app developers as of November 2015, by primary platform used
- Share of annual developer income generated via mobile apps in the United Kingdom (UK) in 2014
- Share of mobile app developers using different mobile operating system platforms as of 3rd quarter 2014
- Mobile app development launches in Ontario, Canada from 2007 to 2013
- Distribution of commissioned app developers working in July 2013, by primary platform
- Leading shopping app titles in the Google Play Store in Denmark in January 2019, by revenue (in U.S. dollars)
- On average, how frequently does you organisation release updates to its applications?
- Number of daily mobile app users in the United Kingdom (UK) from Q3 2013 to Q2 2016, by download frequency (in million users)
- Germany: Monthly downloads of YouTube Music to android devices 2019, by number of downloads (in 1,000s)
- How many apps do you have on your smartphone and how many do you use regularly at the moment?*
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.