During a global app publisher survey conducted in 2021, it was found that video ads were the most popular app monetization method. In total, 82 percent of responding app publishers stated that they used video ads to monetize their mobile gaming content, while non-gaming publishers using video ads were 76 percent of the total. Display ads followed in second place with a 77 percent implementation rate for non-gaming apps.
Most used monetization methods for mobile gaming and non-gaming apps according to mobile publishers worldwide in 2021
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AdColony. (November 10, 2021). Most used monetization methods for mobile gaming and non-gaming apps according to mobile publishers worldwide in 2021 [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/384215/app-developer-monetization-mix/
AdColony. "Most used monetization methods for mobile gaming and non-gaming apps according to mobile publishers worldwide in 2021." Chart. November 10, 2021. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/384215/app-developer-monetization-mix/
AdColony. (2021). Most used monetization methods for mobile gaming and non-gaming apps according to mobile publishers worldwide in 2021. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/384215/app-developer-monetization-mix/
AdColony. "Most Used Monetization Methods for Mobile Gaming and Non-gaming Apps According to Mobile Publishers Worldwide in 2021." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/384215/app-developer-monetization-mix/
AdColony, Most used monetization methods for mobile gaming and non-gaming apps according to mobile publishers worldwide in 2021 Statista, https://www.statista.com/statistics/384215/app-developer-monetization-mix/ (last visited May 27, 2022)
