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Leading mobile app monetization methods worldwide 2017

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Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
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Leading mobile app monetization methods worldwide 2017

This statistic presents a ranking of the most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017. During the survey period, 75 percent of responding app developers stated that rewarded video ads were most effective.

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This statistic presents a ranking of the most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017. During the survey period, 75 percent of responding app developers stated that rewarded video ads were most effective.

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Release date: August 2017

Region: Worldwide
Survey time period: March 2017
Number of respondents: 100 respondents
Special properties: mobile app publishers

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Top grossing iOS mobile gaming apps 2018, ranked by daily revenue

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Google Play: number of available apps 2009-2017

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Statistics on "Mobile app monetization"

Overview

The most important statistics

Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
Worldwide app revenue in 2016 and 2021, by category (in billion U.S. dollars)Global mobile app revenue 2021, by category
Worldwide mobile app revenues in 2015, 2016 and 2020 (in billion U.S. dollars)Total global mobile app revenues 2015-2020
Worldwide mobile app revenues in 2015, 2016 and 2020, by region (in billion U.S. dollars)Worldwide mobile app net-to-publisher revenues 2015-2020, by region
Mobile app install advertising expenditure in the United States from 2014 to 2016 (in billion U.S. dollars)U.S. mobile app install advertising spending 2014-2016
Distribution of mobile download and in-app revenues in the United States from 2013 to 2016, by type (in billion U.S. dollars)U.S. mobile download and in-app revenue distribution 2013-2016
Leading billing methods according to app developers and publishers using m-commerce platforms worldwide in 2016Global m-commerce developer billing method preference 2016
App store composition in the United States from January to September 2016, by business model U.S. app store composition 2016, by business model

App stores

The most important statistics

Revenue comparison of Apple, Google/Alphabet, and Microsoft from 2008 to 2017 (in billion U.S. dollars)Apple, Google, and Microsoft: revenue comparison 2008-2017
Number of apps available in leading app stores as of March 2017Number of apps available in leading app stores 2017
Number of available apps in the iTunes App Store from 2008 to 2017 (in 1,000s)Number of active apps from the iTunes App Store as of July 2017
Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017
Most popular Apple App Store categories in January 2018, by share of available appsMost popular Apple App Store categories 2018
Projected Google Play revenue from 2014 to 2019 (in billion U.S. dollars)Google Play: estimated revenue 2014-2019
Average prices for apps in the Apple App Store as of January 2018 (in U.S. dollars)Apple App Store: average app price 2018
Annual Apple App Store revenue from 2013 to 2016 (in billion U.S. dollars)Annual Apple App Store sales 2013-2016

App publishers

The most important statistics

Leading mobile app publishers in the United States as of February 2018, based on audience size (in millions)Top mobile app publishers in the U.S. 2018, by audience
Leading mobile app publishers in the United States as of February 2018, based on reachTop mobile app publishers in the U.S. 2018, by user reach
Leading mobile app publishers in the United States as of February 2018, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2018
Leading mobile non-gaming app publishers in the Google Play Store worldwide in January 2018, by number of downloads (in millions)Leading non-gaming Android app publishers worldwide in 2018, by downloads
Leading mobile non-gaming app publishers in the Google Play Store in the United States in January 2018, by number of downloads (in millions)Leading non-gaming Android app publishers in the U.S. 2018, by downloads
Leading iPhone non-gaming app publishers in the United States in January 2018, by number of downloads (in millions)Leading iPhone non-gaming app publishers in the U.S. 2018, by downloads
Leading iPhone non-gaming app publishers worldwide in January 2018, by number of downloads (in millions)Leading iPhone non-gaming app publishers worldwide 2018, by downloads
Leading iPad non-gaming app publishers in the United States in January 2018, by number of downloadsLeading iPad non-gaming app publishers in the U.S. 2018, by downloads

App buying

The most important statistics

Mobile paid app revenues in selected global regions from 2013 to 2019 (in billion euros)Global paid mobile app revenue 2013-2019, by region
Share of mobile users who pay for in-app purchases worldwide as of May 2016, by regionIn-app purchase rate among mobile users worldwide 2016, by region
Average purchase size for in-app purchases worldwide as of May 2016, by region (in U.S. dollars)Average size for in-app purchases worldwide 2016, by region
Average amount paying users spend monthly on in-app purchases per app worldwide as of May 2016, by category (in U.S. dollars)Monthly in-app purchases per app worldwide 2016, by category
Average size of in-app purchases per user per app worldwide as of May 2016, by OS (in U.S. dollars)Average in-app purchase size per user per app worldwide 2016, by OS
How much have you spent on Google apps and in-app purchases over the past 12 months? U.S. consumer spending on Google apps and in-app purchases in the past 12 months 2017
How much have you spent on Amazon apps and in-app purchases over the past 12 months? U.S. consumer spending on Amazon apps and in-app purchases in the past 12 months 2017
How much have you spent on Facebook apps and in-app purchases over the past 12 months? U.S. spending on Facebook apps and in-app purchases in the past 12 months 2017

Mobile gaming

The most important statistics

Mobile gaming app revenue worldwide in 2015, 2016 and 2020 (in billion U.S. dollars)Global mobile gaming app revenue 2015-2020
Share of free and paid mobile game apps on Google Play Store as of December 2016Share of mobile games on Google Play 2016, by monetization type
Share of mobile free to download game apps on Google Play Store as of December 2016, by monetization modelShare of free mobile games on Google Play 2016, by monetization model
LINE Corporation's app revenue from 4th quarter 2012 to 4th quarter 2015 (in billion yen)LINE app: quarterly revenue 2012-2015
Daum Kakao gaming platform revenues from 1st quarter 2014 to 4th quarter 2017 (in billion Korean won)South Korea Daum Kakao quarterly gaming sales Q1 2014-Q4 2017
Top grossing iPhone mobile gaming apps in the United States as of April 2018, ranked by daily revenue (in U.S. dollars)Top grossing iOS mobile gaming apps 2018, ranked by daily revenue

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