North America mobile app install advertising spending 2017-2020

This statistic presents the mobile app install advertising expenditures in North America from 2017 to 2020. In 2017, there was a recorded advertising expenditure amount of 6.5 billion U.S. dollars throughout the entire North American region, while by 2020 this value has been forecasted to more than double reaching up to 12.9 billion U.S. dollars.

Mobile app install advertising expenditures in North America from 2017 to 2020

Ad spending in billion U.S. dollars
2020*12.9
2019*11
20188.8
20176.5
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Source

Release date

December 2018

Region

North America

Survey time period

2017 to 2018

Supplementary notes

*Forecast
Source stated that the results primarily came from its own dataset which contained, 35 billion installs, 10 billion U.S. dollars in ad spending, and 70,000 apps in the sample.

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