Cumulative Apple App Store developer earnings amounted to 320 billion U.S. dollars as of January 2023.
In 2022, Apple paid a total of 60 billion U.S. dollars to iOS app developers, roughly the same amount recorded the year prior. Apple App Store earnings of mobile app developers from 2015 to 2022 (in billion U.S. dollars)
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Statistics on Mobile app monetization
Overview
8
- Basic Statistic Annual number of global mobile app downloads 2016-2022
- Premium Statistic Mobile app downloads worldwide 2017-2025, by segment
- Premium Statistic Mobile app revenue worldwide 2017-2025, by segment
- Premium Statistic Leading iPhone apps worldwide 2022, by downloads
- Premium Statistic Leading Android apps worldwide 2022, by downloads
- Basic Statistic Quarterly consumer spend on mobile apps per user 2019-2022
- Basic Statistic Annual global mobile app downloads 2021-2026, by store
- Premium Statistic Global mobile app consumer spending 2016-2022
User acquisition, retention, and conversion
8
- Premium Statistic Monthly global app install rate 2020-2021
- Premium Statistic Global Android app retention rate Q3 2022
- Premium Statistic Global iOS app retention rate Q3 2022
- Premium Statistic Leading targeting criteria for global mobile app user acquisition 2022
- Premium Statistic Leading mobile app user acquisition campaign actions 2021
- Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022
- Premium Statistic Most used pricing methods for global mobile app user acquisition 2022
- Premium Statistic Apps global conversion rate for purchases and subscriptions Q1 2022
App monetization
8
- Premium Statistic Average price of paid Android apps 2023
- Premium Statistic Average price of paid iOS apps 2023
- Premium Statistic Average price of paid Amazon Appstore apps 2023
- Premium Statistic Global app market revenues 2018-2026, by segment
- Premium Statistic Global app market revenues growth 2018-2026, by segment
- Premium Statistic Google Play Store: monetization of highest-ranking apps 2022, by category
- Premium Statistic Apple App Store: monetization of highest-ranking apps 2022, by category
- Basic Statistic App monetization methods by U.S. publishers 2023
App stores
8
- Premium Statistic Number of apps available in leading app stores Q3 2022
- Basic Statistic Revenue split for app stores worldwide 2022
- Basic Statistic Distribution of free and paid Android apps 2023
- Basic Statistic Number of active apps from the Apple App Store 2008-2022
- Basic Statistic Most popular Apple App Store categories 2022
- Premium Statistic Google Play: annual consumer spending on mobile apps 2016-2021
- Basic Statistic Apple App Store: annual gross app revenue 2017-2021
- Premium Statistic Global Google Play and Apple App Store app revenues 2022
App publishers
8
- Basic Statistic iOS app publishers earning first net million U.S. dollars 2019-2021, by category
- Premium Statistic Global app publishers earning first net million U.S. dollars 2016-2021, by platform
- Premium Statistic Apps generating more than one million U.S. dollars from U.S. consumers 2016-2022
- Premium Statistic Leading non-gaming Android app publishers worldwide 2022, by revenue
- Basic Statistic Leading Android gaming app publishers worldwide 2022, by revenue
- Premium Statistic Leading non-gaming iPhone app publishers worldwide 2022, by revenue
- Premium Statistic Leading iPhone gaming app publishers worldwide 2022, by revenue
- Premium Statistic Leading non-gaming iPad app publishers worldwide 2022, by revenue
Mobile gaming
8
- Basic Statistic Apple App Store: number of available gaming apps as of Q3 2022
- Premium Statistic Leading iPhone gaming apps worldwide 2022, by revenue
- Basic Statistic Leading iPad gaming apps worldwide 2022, by revenue
- Basic Statistic Google Play: number of available gaming apps as of Q3 2022
- Premium Statistic Leading Android gaming apps worldwide 2022, by revenue
- Basic Statistic Amazon Appstore: number of available gaming apps as of Q3 2022
- Premium Statistic Mobile gaming monetization through ads and IAP 2021, by genre
- Basic Statistic Social casino app CPI worldwide 2020-2021
Spotlight: Subscription apps
7
- Premium Statistic Subscription model adoption in selected app categories 2022
- Basic Statistic Global subscription app revenue 2019-2021, by platform
- Basic Statistic U.S. subscription app revenue 2016-2021, by platform
- Premium Statistic U.S. subscriber rates for Google products purchased via the Apple App Store 2021
- Premium Statistic U.S. subscriber rates for Apple products purchased via the Apple App Store 2021
- Premium Statistic Android subscription apps global install rate 2021-2022
- Premium Statistic iOS subscription apps global install rate 2021-2022
Further related statistics
20
- Leading iOS shopping app reach in the United States 2019
- Number of installed fee-based apps of Android and iOS users in China 2012
- Leading iOS gaming app reach in the U.S. Q3 2019
- Leading iOS mindfulness and yoga apps worldwide 2017, by revenue
- Leading iOS app reach in the United States 2019
- Most popular iOS ad blockers in Denmark 2018
- Most popular iOS ad blockers in Germany 2018
- Most popular iOS ad blockers in the United kingdom (UK) 2018
- Leading iOS application categories in enterprise worldwide 2017
- Most popular iOS ad blockers in Finland 2018
- Most popular iOS ad blockers in Norway 2018
- Percentage of Apple iOS sales in Spain in 2014, by month
- Mobile operating systems: market share in the United Kingdom (UK) 2013
- Market share of Android and iOS in smartphone sales in Germany 2012-2022
- Market share of mobile operating systems in Italy 2010-2021
- iOS in-app rewarded video ads eCPM in the U.S. during holiday season 2017-2020
- Share of individuals with iOS and Android phones in Denmark 2017
- U.S iOS in-app purchase transactions 2020, by category
- iOS users who listen to Apple Music in the U.S. 2017
- Leading reasons for using mobile dating apps in Singapore 2022
Further Content: You might find this interesting as well
Statistics
- Leading iOS shopping app reach in the United States 2019
- Number of installed fee-based apps of Android and iOS users in China 2012
- Leading iOS gaming app reach in the U.S. Q3 2019
- Leading iOS mindfulness and yoga apps worldwide 2017, by revenue
- Leading iOS app reach in the United States 2019
- Most popular iOS ad blockers in Denmark 2018
- Most popular iOS ad blockers in Germany 2018
- Most popular iOS ad blockers in the United kingdom (UK) 2018
- Leading iOS application categories in enterprise worldwide 2017
- Most popular iOS ad blockers in Finland 2018
- Most popular iOS ad blockers in Norway 2018
- Percentage of Apple iOS sales in Spain in 2014, by month
- Mobile operating systems: market share in the United Kingdom (UK) 2013
- Market share of Android and iOS in smartphone sales in Germany 2012-2022
- Market share of mobile operating systems in Italy 2010-2021
- iOS in-app rewarded video ads eCPM in the U.S. during holiday season 2017-2020
- Share of individuals with iOS and Android phones in Denmark 2017
- U.S iOS in-app purchase transactions 2020, by category
- iOS users who listen to Apple Music in the U.S. 2017
- Leading reasons for using mobile dating apps in Singapore 2022
Apple. (January 4, 2023). Apple App Store earnings of mobile app developers from 2015 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 26, 2023, from https://www.statista.com/statistics/654450/annual-apple-app-store-ios-developer-payout/
Apple. "Apple App Store earnings of mobile app developers from 2015 to 2022 (in billion U.S. dollars)." Chart. January 4, 2023. Statista. Accessed March 26, 2023. https://www.statista.com/statistics/654450/annual-apple-app-store-ios-developer-payout/
Apple. (2023). Apple App Store earnings of mobile app developers from 2015 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 26, 2023. https://www.statista.com/statistics/654450/annual-apple-app-store-ios-developer-payout/
Apple. "Apple App Store Earnings of Mobile App Developers from 2015 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 4 Jan 2023, https://www.statista.com/statistics/654450/annual-apple-app-store-ios-developer-payout/
Apple, Apple App Store earnings of mobile app developers from 2015 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/654450/annual-apple-app-store-ios-developer-payout/ (last visited March 26, 2023)
Apple App Store earnings of mobile app developers from 2015 to 2022 (in billion U.S. dollars) [Graph], Apple, January 4, 2023. [Online]. Available: https://www.statista.com/statistics/654450/annual-apple-app-store-ios-developer-payout/