Distribution of advertising spending worldwide 2013-2018, by medium

This statistic depicts the market share of various advertising channels in 2013 as well as a forecast for 2018. In 2013, newspaper advertising generated 14 percent of all advertising revenue worldwide and the figure is projected to contract to 10 percent in 2018.

TV advertising worldwide – additional information

TV has long been considered the most popular medium for advertisers. In the U.S. the change in advertising spending was measured between the first nine months 2013 and the first nine months of 2014, by medium. During that time period, TV advertising experienced the largest change with a growth of 7.1 percent. Internet (display ads only)on the other hand, only experienced of 5.7 percent growth.
Today television viewers have the option of viewing on a non-digital format or a digital format, with many viewers turning to online and internet television providers such as Netflix. Television advertisers have needed to follow their customers and also make the jump to digital. In June 2014, the compound annual growth rate of TV advertising spending between 2013 and 2018, by platform was calculated. In the presented period, it was projected what non-digital TV advertising spending would grow by five percent annually. On the other hand, digital TV advertising spending would grow 21.6 percent annually.
Reactions and receptiveness to advertising can be measured in a number of ways. A survey in 2014 of worldwide multiscreen users asked how much attention they paid to advertising, depending on the device they were using. The survey revealed that 72 percent of respondents stated they paid at least some attention to TV advertising which was higher than laptop, tablet or smartphone advertising. This suggested that TV advertising was still prominent in a world filled with screens.

Distribution of advertising spending worldwide in 2013 and 2018, by medium

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Release date

June 2014



Survey time period


Special properties

data excludes online/mobile advertising from the segments and includes it in the digital advertising total

Supplementary notes

* Forecast.

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Statistics on "Advertising in the Netherlands"

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