Expenditure share of traditional and digital media in ad industry India 2016-2021

In 2018, the share of traditional media in Indian advertising was about 83 percent, while digital media had a share of 17 percent. This was estimated to change to 71 percent of traditional media's share and 29 percent of digital media by 2021.

Distribution of expenditure on traditional and digital media in the Indian advertising industry from 2016 to 2018 with a forecast until 2021

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Sources

Release date

January 2019

Region

India

Survey time period

2016 to 2018

Supplementary notes

*Forecast.

Previous reports have been accessed.

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