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About This Statistic
This statistic displays a forecast of the distribution of global advertising revenue from 2016 to 2021, by medium. According to the source, TV advertising revenue share will fall from 38 to 33 percent in the presented period.
- Media & Advertising ›
- Advertising & Marketing ›
Distribution of global advertising revenue 2016-2021, by medium
Distribution of global advertising revenue from 2016 to 2021, by medium
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| Internet | Television | OOH | Radio | ||
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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+Advertising spending in the U.S. 2011-2017
+Advertising revenue of different advertising media types in Germany 2014-2015
+Advertising revenue of ascertainable advertising media in Germany 2010-2015
+Global advertising spending 2010-2017
+Advertising spending in Sweden 2015-2017
+Global advertising spending 2014-2020, by region
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Statistics on "Mobile marketing in the U.S."
- Budget & tactics
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- Which of the following mobile marketing tactics do you use today?U.S. SMBs: mobile marketing tactics used 2016
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- Mobile tactics/technologies used in retail marketing in the United States as of April 2016Mobile tactics used in the U.S. 2016
- Share of companies using mobile coupons for marketing purposes in the United States from 2013 to 2017Use of mobile coupons for marketing purposes in the U.S. 2013-2017
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2016B2B marketing mobile website adoption in the U.S. 2014-2016
- Ways in which marketing professionals use location-based targeting in mobile ad campaigns worldwide as of May 2015Location-based targeting usage in mobile ad campaigns worldwide 2015
- Metrics & challenges
The most important statistics
- What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns?Metrics used to assess mobile marketing success in the U.S. 2015
- Metrics used to measure mobile app success worldwide as of March 2015Metrics used to measure mobile app success worldwide 2015
- Metrics used to measure the effectiveness of mobile native ads success worldwide as of April 2015Metrics used to measure mobile native ads success success worldwide 2015
- Importance given by marketers to challenges facing mobile advertising in the United States in 2015Marketers' views on the challenges facing mobile advertising in the U.S. 2015
- Leading B2C mobile advertising challenges in North America in July 2015B2C mobile advertising challenges in North America 2015
- Effectiveness
The most important statistics
- Percentage of advertising e-mails opened via mobile device in the United States in 2015, by operating systemMobile e-mail opens share in the U.S. 2015, by OS
- Completion rates for digital pre-roll and mid-roll video ads in the United States in 1st quarter 2015, by deviceDigital video ads - completion rates in the U.S. 2015, by device
- Mobile video advertising recall among mobile viewers in the United States in 1st quarter 2015, by deviceMobile video ad recall in the U.S. Q1 2015, by device
- Value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 (in billion U.S. dollars)United States: beacon-triggered retail sales value 2015-2016
- Consumer perspective
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- Characteristics of mobile video advertising expected by mobile viewers in the United States in 1st quarter 2015, by deviceMobile video ad expected characteristics in the U.S. Q1 2015, by device
- Brand impression after viewing mobile video advertising according to mobile viewers in the United States in 1st quarter 2015, by deviceMobile video ad impact on brand impression in the U.S. Q1 2015, by device
- Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generationConsumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation
- Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016U.S. consumer retail app download reasons 2016
- Ways in which mobile gamers find out about new games in the United States as of April 2016New game discovery sources among mobile gamers in the U.S. 2016
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- Marketer perspective
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- What are the key benefits of mobile advertising from a brand/buyer perspective?Benefits of mobile advertising in the U.S. 2015
- Primary mobile marketing challenges of premium publishers in the United States as of August 2016Leading challenges according to U.S. premium publishers 2016
- Importance given by marketers to challenges facing mobile advertising in the United States in 2015Marketers' views on the challenges facing mobile advertising in the U.S. 2015
- What types of mobile inventory are the most important to your mobile ad campaigns?Mobile advertising: leading inventory types in the U.S. 2015
- Advertising spending
The most important statistics
- Mobile advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars) Mobile advertising spending in the U.S. 2015-2020
- Mobile advertising spending in the United States from 2015 to 2020, by format (in billion U.S. dollars)Mobile advertising spending in the U.S. 2015-2020, by format
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- Location targeted and non-location targeted mobile advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars)Mobile ad spend in the U.S.: local vs. national 2016-2021
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020
- Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
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Further Content: Statistics, Studies, and Topic Pages
Statistics
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Studies
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