- Media & Advertising›
- Advertising & Marketing ›
Distribution of global advertising revenue 2016-2021, by medium
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Distribution of global advertising revenue 2016-2021, by medium
Distribution of global advertising revenue from 2016 to 2021, by medium
by A. Guttmann,
last edited
Oct 16, 2018
This statistic displays a forecast of the distribution of global advertising revenue from 2016 to 2021, by medium. According to the source, TV advertising revenue share will fall from 38 to 33 percent in the presented period.
Distribution of global advertising revenue from 2016 to 2021, by medium
| Internet | Television | OOH | Radio | ||
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| Internet | Television | OOH | Radio | ||
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
Oct 16, 2018
This statistic displays a forecast of the distribution of global advertising revenue from 2016 to 2021, by medium. According to the source, TV advertising revenue share will fall from 38 to 33 percent in the presented period.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2017
- Region
- Worldwide
- Survey time period
- November 2016
- Special properties
- forecast
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2017
More information
- Region
- Worldwide
- Survey time period
- November 2016
- Special properties
- forecast
Other statistics on the topic
Advertising & Marketing
Annual advertising market revenue in the Netherlands 2011-2018, by channel
Advertising & Marketing
Out-of-home ad revenue in the Netherlands 2012-2021
Advertising & Marketing
Social media advertising spending in the Netherlands 2015-2017
Books & Publishing
Magazine revenue in the Netherlands 2012-2022
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Advertising in the Netherlands"
- Overview
The most important statistics
- Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)Annual advertising market revenue in the Netherlands 2011-2018, by channel
- Percentage change on the previous year of the turnover of the advertising sector in the Netherlands in 2017, with a forecast for 2018 and 2019Turnover change of the advertising sector in the Netherlands 2017-2019
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Advertising spending in the Netherlands 2017, by industry sector
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by mediumNet media advertising expenditure change in the Netherlands 2017, by medium
- Advertising inflation in the Netherlands in 2018 on 2017, by channel*Advertising inflation in the Netherlands 2018, by channel
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Highest spending advertisers in the Netherlands 2017
- Digital
The most important statistics
- Annual spending on Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Annual spending on Internet advertising in the Netherlands 2012-2022
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*Net online paid search and display ad market in the Netherlands in 2015-2018
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising typeNet online advertising growth in the Netherlands 2016-2018, by advertising type
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*Programmatic advertising market revenue in the Netherlands 2012-2019
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*Total programmatic ad impressions sold in the Netherlands 2013-2018
- Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model*Programmatic advertising exchange platforms in the Netherlands 2014-2018
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*Social media advertising spending in the Netherlands 2015-2017
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*Online native advertising spending in the Netherlands 2016-2017
- Audiovisual
The most important statistics
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Radio ad revenue in the Netherlands 2012-2022
- Annual net television spot and non-spot ad revenue in the Netherlands from 2012 to 2018 (in million euros)Annual television spot and non-spot ad revenue in the Netherlands 2012-2018
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Spot and non-spot radio ad revenue in the Netherlands 2012-2022
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2018, by branch (in million euros)TV gross ad expenditure in the Netherlands 2014-2018, by branch
- Annual gross television expenditure of advertisers in the Netherlands in 2018 (in million euros)Leading TV advertisers based on expenditure in the Netherlands 2018
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018Number of TV advertisers in the Netherlands 2012-2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018Number of TV commercials in the Netherlands 2012-2018
- Newspapers and Magazines
The most important statistics
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Magazine revenue in the Netherlands 2012-2022
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Newspaper revenue in the Netherlands 2012-2022
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital newspaper ad revenue in the Netherlands 2012-2022
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital magazine advertising revenue in the Netherlands 2012-2022
- Leading newspaper advertisers in the Netherlands in 2018, based on expenditure (in thousand euro)Leading newspaper advertisers in the Netherlands 2018, based on expenditure
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)Leading newspaper website advertisers in the Netherlands 2015, based on expenditure
- Flyers
The most important statistics
- Frequency of reading flyers in the Netherlands in 2017Frequency of reading flyers in the Netherlands 2017
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)Reach of printed and digital flyers in the Netherlands 2014-2018
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*Reach of brochures and flyers in the Netherlands in 2017-2018, by branch
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by genderReach of digital and printed fashion flyers in the Netherlands 2017-2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by ageReach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age
- Out-of-home and Cinema
The most important statistics
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Out-of-home ad revenue in the Netherlands 2012-2021
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Cinema ad revenue in the Netherlands 2012-2022
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022Cinema advertising revenue change in the Netherlands 2012-2022
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Growth of global advertising revenue 2017-2019, by medium
- Growth of global media advertising expenditure Q2 2014 , by region
- Global ad spend 2007-2021
- Cumulated advertising spending change in Sweden 2019, by media
- Year-on-year advertising spending change in Norway 2016, by medium
- Advertising revenue change in Denmark in 2016, by media
- Global ad spend distribution 2018, by medium
- Growth of global advertising revenues 2015-2019, by medium
- Global advertising growth 2014-2016, by media category
- Media advertising spending in the U.S. 2019, by medium
- Monthly advertising spending in Sweden May 2019, by media
- Brazil: advertising spending H1 2017, by medium
- Ad spending plans of small and medium-sized companies in China in 2011
- Brazil: advertising spending distribution H1 2017, by medium
- Media spending worldwide 2014-2022
- Advertising revenue in the U.S. 2015, by medium
- Advertising revenue of ascertainable advertising media in Germany 2010-2018
Studies
- Advertising in Germany
- Advertising in the Netherlands
- Advertising industry in Spain
- TV advertising in the U.S.
- Advertising in North America
- Advertising in Japan
- Advertising in Italy
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising market in the U.S.
- Digital advertising in Europe
- Advertising in Belgium
- Advertising in the Nordics
- Advertising worldwide
- Advertising in Africa
Statistics on "Advertising in the Netherlands"
- Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)
- Percentage change on the previous year of the turnover of the advertising sector in the Netherlands in 2017, with a forecast for 2018 and 2019
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by medium
- Advertising inflation in the Netherlands in 2018 on 2017, by channel*
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)
- Annual spending on Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising type
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*
- Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model*
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by format
- Quarterly index of digital ad requests in the Netherlands from 2nd quarter 2014 to 4th quarter 2018
- Increase in keyword strategy budgets in the Netherlands in 2018, by type
- Distribution of online advertising spending in the Netherlands in 2017, by format
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual net television spot and non-spot ad revenue in the Netherlands from 2012 to 2018 (in million euros)
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2018, by branch (in million euros)
- Annual gross television expenditure of advertisers in the Netherlands in 2018 (in million euros)
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Leading newspaper advertisers in the Netherlands in 2018, based on expenditure (in thousand euro)
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)
- Frequency of reading flyers in the Netherlands in 2017
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by age
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022
- Growth of global advertising revenue from 2017 to 2019, by medium
- Growth of global media advertising expenditure in 2nd quarter of 2014, by region
- Global advertising expenditure from 2007 to 2021 (in billion U.S. dollars)
- Year-on-year advertising spending change in Sweden from January to May 2019, by media
- Year-on-year advertising spending change in Norway in 2016, by medium
- Year-on-year advertising revenue change in Denmark in 2016, by media
- Distribution of advertising spending worldwide in 2018, by medium
- Growth of global advertising revenues from 2015 to 2019, by medium
- Change in advertising spending worldwide from 2014 to 2016, by media category
- Media advertising spending in the United States in 2019, by medium (in billion U.S. dollars)
- Monthly advertising spending in Sweden in May 2019, by media (in million SEK)
- Advertising spending in Brazil in 1st half 2017, by medium (in billion Brazilian reals)
- Ad spend plans of small and medium-sized companies in China over the next 12 months in 2011, by medium
- Distribution of advertising spending in Brazil in 1st half 2017, by medium
- Global advertising spending from 2014 to 2022 (in billion U.S. dollars)
- Advertising revenue in the United States in 2015, by medium (in billion U.S. dollars)
- Net advertising revenue of ascertainable advertising media in Germany from 2010 to 2018 (in million euros)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.