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Brand/team valuation of Liverpool FC 2011-2018

Liverpool FC brand/team value from 2011 to 2018 (in million U.S. dollars)

by Christina Gough, last edited Jun 21, 2018
Brand/team valuation of Liverpool FC 2011-2018 The statistic depicts the brand/team value of the English football club Liverpool FC from 2011 to 2018. In 2018, Liverpool FC had a brand value of 1.2 billion U.S. dollars.
Liverpool FC brand and team value – additional information

Brand Finance, Forbes and KPMG have all attempted to define the value of a football team and their brand using different methodologies:
- Brand Finance measures a team’s brand value by looking at its brand strength according to the degree of public interest and commercial support, the brand's ‘royalty rate’, and revenues from matchday, commercial and broadcasting streams.
- Forbes calculates a team’s value based on its economic performance from matchday, broadcasting, and commercial sources, as well as any additional value generated by its market position or potential.
- KPMG presents a team’s enterprise value, taken from its profitability, popularity, sporting potential, as well as the value of broadcasting rights and revenue opportunity stemming from stadium ownership.

'Royalty rate' is determined by the team’s licensing or franchising negotiation, international licensing, competitor benchmarking and the potential sales figures of what could be charged for the use of the trade mark.

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Liverpool FC brand/team value from 2011 to 2018 (in million U.S. dollars)

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