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10 most valuable American brands 2019
10 most valuable American brands 2019
10 most valuable brands in the United States in 2019 (in billion U.S. dollars)
by Liam O'Connell,
last edited
Aug 9, 2019
Google is a California-based, multinational internet company which provides digital products and services such as online search and advertising, cloud computing and software. As of 2019, Google was ranked as the second most valuable brand in the United States, with a brand value of around 313 billion U.S. dollars. Apple, Google, Amazon, Microsoft, and Visa were the top five most valuable brands that year. These companies also feature at the top of the rankings for most valuable global brands, showing the size of U.S. brands in the global market.
Brand value
Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name.
Nation brand value
When it comes to nation brand value, the United States was the leading country by some distance in 2018, valued at more than double the nation brand value of second placed China. Nation brand value refers to the impact of a country’s national image on a country’s economy and the brands based in the country.
10 most valuable brands in the United States in 2019 (in billion U.S. dollars)
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| Company | Brand value in billion U.S. dollars |
|---|---|
| Apple | 316.07 |
| 313.27 | |
| Amazon | 279.33 |
| Microsoft | 215.5 |
| Visa | 163.89 |
| 161.15 | |
| McDonald's | 124.94 |
| AT&T | 106.43 |
| IBM | 95.33 |
| Mastercard | 91.91 |
| Company | Brand value in billion U.S. dollars |
|---|---|
| Apple | 316.07 |
| 313.27 | |
| Amazon | 279.33 |
| Microsoft | 215.5 |
| Visa | 163.89 |
| 161.15 | |
| McDonald's | 124.94 |
| AT&T | 106.43 |
| IBM | 95.33 |
| Mastercard | 91.91 |
© Statista 2019
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by Liam O'Connell,
last edited
Aug 9, 2019
Google is a California-based, multinational internet company which provides digital products and services such as online search and advertising, cloud computing and software. As of 2019, Google was ranked as the second most valuable brand in the United States, with a brand value of around 313 billion U.S. dollars. Apple, Google, Amazon, Microsoft, and Visa were the top five most valuable brands that year. These companies also feature at the top of the rankings for most valuable global brands, showing the size of U.S. brands in the global market.
Brand value
Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name.
Nation brand value
When it comes to nation brand value, the United States was the leading country by some distance in 2018, valued at more than double the nation brand value of second placed China. Nation brand value refers to the impact of a country’s national image on a country’s economy and the brands based in the country.
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- Release date
- June 2019
- Region
- United States
- Survey time period
- 2019
- Method of interview
- Online survey
Free access to basic statistics
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- United States
- Survey time period
- 2019
- Method of interview
- Online survey
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Statistics on "Brand Value"
- Global Brand Value
The most important statistics
- Most valuable nation brands worldwide in 2018 (in billion U.S. dollars)Most valuable nation brands 2018
- Brand value of the 25 most valuable brands in 2019 (in million U.S. dollars)The 25 most valuable brands worldwide 2019
- Largest brand value change of the largest brands in the world - 2019 value compared with 2018 value - (in percent)Brand value change of the largest worldwide brands 2019
- Leading companies worldwide in 2019, by brand value (in billion U.S. dollars)Brand value of the most valuable companies worldwide in 2019
- Brand value of the leading 20 most valuable retail brands worldwide in 2019 (in million U.S. dollars)*Brand value of the leading 20 most valuable retail brands worldwide 2019
- Global Brand Value by Category
The most important statistics
- Values of the top 20 technology brands worldwide in 2019 (in billion U.S. dollars)Most valuable technology brands worldwide in 2019
- Brand value of the most valuable telecom brands worldwide in 2019 (in billion U.S. dollars)Brand value of the leading telecom brands 2019
- Most valuable brands within the automotive sector worldwide as of 2019, by brand value (in billion U.S. dollars)Most valuable automotive brands worldwide by brand value 2019
- Brand value of the leading FMCG brands worldwide in 2018 (in million U.S. dollars)Brand value of the leading FMCG brands worldwide 2018
- Brand value of the 10 most valuable fast food brands worldwide in 2019 (in million U.S. dollars)Most valuable fast food brands worldwide in 2019
- Leading most valuable soft drink brands worldwide in 2019, based on brand value (in million U.S. dollars)Brand value of the most valuable soft drink brands worldwide 2019
- Brand value of leading beer brands worldwide in 2019 (in million U.S. dollars)Most valued beer brands worldwide 2019
- Brand value of the leading 10 cosmetic brands worldwide in 2019 (in million U.S. dollars)Brand value of the leading 10 cosmetic brands worldwide 2019
- Brand Value by Market
The most important statistics
- Leading 20 U.S. brands in 2018, by brand value (in million U.S. dollars)Leading 20 U.S. brands 2018, by brand value
- Brand value of the leading 10 most valuable brands of Continental Europe in 2018 (in million U.S. dollars)Brand value of the leading 10 most valuable brands of Continental Europe 2018
- Brand value of the leading 10 companies of Asia in 2019 (in billion U.S. dollars)Brand value of the leading 10 companies of Asia 2019
- The most valuable Chinese brands as of 2019, by brand value (in million U.S. dollars)The most valuable Chinese brands 2019
- Most valuable Latin American brands in 2018, by brand value (in billion U.S. dollars)Most valuable Latin American brands 2018
- Most valuable South African brands in 2019, by brand value (in billion South African Rand)Most valuable South African brands 2019
- Brand value of the leading 10 most valuable Indonesian brands in 2019 (in million U.S. dollars)Ranking of the leading 10 most valuable Indonesian brands 2019
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The most important statistics
- Google's global brand value from 2006 to 2019 (in billion U.S. dollars)Google: brand value 2006-2019
- Apple's global brand value from 2006 to 2019 (in billion U.S. dollars)Apple: brand value 2006-2019
- Amazon's global brand value from 2006 to 2019 (in billion U.S. dollars)Amazon: brand value 2006-2019
- Microsoft's global brand value from 2006 to 2019 (in billion U.S. dollars)Microsoft: brand value 2006-2019
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Statistics
- 10 most valuable North American brands 2010-2012
- China: most valuable brands 2019, by brand value
- Brand value of the leading 20 retailers worldwide 2012
- Most valuable coffee brands worldwide 2010
- Brand value of the most valuable car brands worldwide 2012
- Leading 20 most valuable brands worldwide by brand value growth in 2012
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- Brand value in China 2019, by sector
- Brand value share in China 2019, by sector
- Annual change in brand value among the leading Chinese brands 2018
- Top 10 strongest nation brand performers in tourism segment 2014
- Greatest positive change in nation brand value 2018
- Greatest negative change in nation brand value 2018
- Top 10 strongest nation brand performers in people and skills segment 2014
- Top 10 strongest nation brand performers in goods and services segment 2014
- The leading airports in the world ranked by brand value 2019
- Telecom Italia: brand value Q1-Q4 2018
- Global brand value of LEGO from 2015 to 2018
- Coop: brand value in Q1-Q3 2018
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Statistics on "Brand Value"
- Most valuable nation brands worldwide in 2018 (in billion U.S. dollars)
- Brand value of the 25 most valuable brands in 2019 (in million U.S. dollars)
- Largest brand value change of the largest brands in the world - 2019 value compared with 2018 value - (in percent)
- Leading companies worldwide in 2019, by brand value (in billion U.S. dollars)
- Brand value of the leading 20 most valuable retail brands worldwide in 2019 (in million U.S. dollars)*
- Values of the top 20 technology brands worldwide in 2019 (in billion U.S. dollars)
- Brand value of the most valuable telecom brands worldwide in 2019 (in billion U.S. dollars)
- Most valuable brands within the automotive sector worldwide as of 2019, by brand value (in billion U.S. dollars)
- Brand value of the leading FMCG brands worldwide in 2018 (in million U.S. dollars)
- Brand value of the 10 most valuable fast food brands worldwide in 2019 (in million U.S. dollars)
- Leading most valuable soft drink brands worldwide in 2019, based on brand value (in million U.S. dollars)
- Brand value of leading beer brands worldwide in 2019 (in million U.S. dollars)
- Brand value of the leading 10 cosmetic brands worldwide in 2019 (in million U.S. dollars)
- Brand value of the leading personal care brands worldwide in 2019 (in million U.S. dollars)
- Brand value of the leading 10 apparel brands worldwide in 2019 (in million U.S. dollars)
- Brand value of the leading 10 most valuable luxury brands worldwide in 2019 (in million U.S. dollars)*
- Leading 20 U.S. brands in 2018, by brand value (in million U.S. dollars)
- Brand value of the leading 10 most valuable brands of Continental Europe in 2018 (in million U.S. dollars)
- Brand value of the leading 10 companies of Asia in 2019 (in billion U.S. dollars)
- The most valuable Chinese brands as of 2019, by brand value (in million U.S. dollars)
- Most valuable Latin American brands in 2018, by brand value (in billion U.S. dollars)
- Most valuable South African brands in 2019, by brand value (in billion South African Rand)
- Brand value of the leading 10 most valuable Indonesian brands in 2019 (in million U.S. dollars)
- Google's global brand value from 2006 to 2019 (in billion U.S. dollars)
- Apple's global brand value from 2006 to 2019 (in billion U.S. dollars)
- Amazon's global brand value from 2006 to 2019 (in billion U.S. dollars)
- Microsoft's global brand value from 2006 to 2019 (in billion U.S. dollars)
- 10 most valuable North American brands from 2010 to 2012 (in million U.S. dollars)
- Most valuable Chinese brands in 2019, by brand value (in million U.S. dollars)
- Brand value of the leading 20 retailers worldwide in 2012 (in million U.S. dollars)
- Most valuable coffee brands worldwide in 2010, based on brand value (in billion U.S. dollars)
- Brand value of the 10 most valuable car brands worldwide in 2012 (in million U.S. dollars)
- Leading 20 most valuable brands worldwide based on brand value growth in 2012 (in percent)
- Leading 15 companies worldwide according to their brand value in 2012 (in billion U.S. dollars)
- Value of brands in China in 2019, by sector (in billion U.S. dollars)
- Distribution of total brand value across China in 2019, by sector
- Annual growth rate in brand value among the leading Chinese brands in 2018
- Leading nation brands in the tourism segment** worldwide in 2014, by Brand Strength Index
- Greatest positive change in nation brand value worldwide from 2017 to 2018
- Greatest negative change in nation brand value worldwide from 2017 to 2018
- Leading nation brands based on the people and skills segment** worldwide in 2014, by Brand Strength Index
- Leading nation brands in the goods and services segment** worldwide in 2014, by Brand Strength Index
- Brand value of the leading airports in the world in 2019 (in million U.S. dollars)
- Brand value* of Telecom Italia from the 1st quarter to the 4th quarter 2018 (in million euros)
- Brand value of LEGO worldwide from 2015 to 2018 (in million U.S. dollars)
- Brand value* of Coop from the 1st quarter to the 3rd quarter 2018 (in million euros)
- Idaho's general imports of goods from January 2017 to June 2019 (in million U.S. dollars)
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