10 most valuable American brands 2019

Google is a California-based, multinational internet company which provides digital products and services such as online search and advertising, cloud computing and software. As of 2019, Google was ranked as the second most valuable brand in the United States, with a brand value of around 313 billion U.S. dollars. Apple, Google, Amazon, Microsoft, and Visa were the top five most valuable brands that year. These companies also feature at the top of the rankings for most valuable global brands, showing the size of U.S. brands in the global market.

Brand value

Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name.

Nation brand value

When it comes to nation brand value, the United States was the leading country by some distance in 2018, valued at more than double the nation brand value of second placed China. Nation brand value refers to the impact of a country’s national image on a country’s economy and the brands based in the country.

10 most valuable brands in the United States in 2019

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Release date

June 2019


United States

Survey time period


Method of interview

Online survey

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Statistics on "Brand Value"

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