Google is a California-based, multinational internet company which provides digital products and services such as online search and advertising, cloud computing and software. As of 2020, Google was ranked as the third most valuable brand in the United States, with a brand value of around 303 billion U.S. dollars. Amazon, Apple, Google, Microsoft, and Visa were the top five most valuable brands that year. Except for Visa, these companies also feature at the top of the rankings for most valuable global brands, showing the size of U.S. brands in the global market.
Brand value
Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name.
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BrandZ. (November 15, 2019). Leading most valuable brands in the United States in 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/259061/10-most-valuable-north-american-brands/
BrandZ. "Leading most valuable brands in the United States in 2020 (in billion U.S. dollars)." Chart. November 15, 2019. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/259061/10-most-valuable-north-american-brands/
BrandZ. (2019). Leading most valuable brands in the United States in 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/259061/10-most-valuable-north-american-brands/
BrandZ. "Leading Most Valuable Brands in The United States in 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Nov 2019, https://www.statista.com/statistics/259061/10-most-valuable-north-american-brands/
BrandZ, Leading most valuable brands in the United States in 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/259061/10-most-valuable-north-american-brands/ (last visited June 27, 2022)