10 most valuable American brands 2019

Google is a California-based, multinational internet company which provides digital products and services such as online search and advertising, cloud computing and software. As of 2019, Google was ranked as the second most valuable brand in the United States, with a brand value of around 313 billion U.S. dollars. Apple, Google, Amazon, Microsoft, and Visa were the top five most valuable brands that year. These companies also feature at the top of the rankings for most valuable global brands, showing the size of U.S. brands in the global market.

Brand value

Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name.

Nation brand value

When it comes to nation brand value, the United States was the leading country by some distance in 2018, valued at more than double the nation brand value of second placed China. Nation brand value refers to the impact of a country’s national image on a country’s economy and the brands based in the country.

10 most valuable brands in the United States in 2019

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

June 2019

Region

United States

Survey time period

2019

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Brand Value"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.