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10 most valuable American brands 2019
10 most valuable American brands 2019
10 most valuable brands in the United States in 2019 (in billion U.S. dollars)
by Liam O'Connell,
last edited
Aug 9, 2019
Google is a California-based, multinational internet company which provides digital products and services such as online search and advertising, cloud computing and software. As of 2019, Google was ranked as the second most valuable brand in the United States, with a brand value of around 313 billion U.S. dollars. Apple, Google, Amazon, Microsoft, and Visa were the top five most valuable brands that year. These companies also feature at the top of the rankings for most valuable global brands, showing the size of U.S. brands in the global market.
Brand value
Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name.
Nation brand value
When it comes to nation brand value, the United States was the leading country by some distance in 2018, valued at more than double the nation brand value of second placed China. Nation brand value refers to the impact of a country’s national image on a country’s economy and the brands based in the country.
10 most valuable brands in the United States in 2019 (in billion U.S. dollars)
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| Company | Brand value in billion U.S. dollars |
|---|---|
| Apple | 316.07 |
| 313.27 | |
| Amazon | 279.33 |
| Microsoft | 215.5 |
| Visa | 163.89 |
| 161.15 | |
| McDonald's | 124.94 |
| AT&T | 106.43 |
| IBM | 95.33 |
| Mastercard | 91.91 |
| Company | Brand value in billion U.S. dollars |
|---|---|
| Apple | 316.07 |
| 313.27 | |
| Amazon | 279.33 |
| Microsoft | 215.5 |
| Visa | 163.89 |
| 161.15 | |
| McDonald's | 124.94 |
| AT&T | 106.43 |
| IBM | 95.33 |
| Mastercard | 91.91 |
© Statista 2019
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by Liam O'Connell,
last edited
Aug 9, 2019
Google is a California-based, multinational internet company which provides digital products and services such as online search and advertising, cloud computing and software. As of 2019, Google was ranked as the second most valuable brand in the United States, with a brand value of around 313 billion U.S. dollars. Apple, Google, Amazon, Microsoft, and Visa were the top five most valuable brands that year. These companies also feature at the top of the rankings for most valuable global brands, showing the size of U.S. brands in the global market.
Brand value
Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name.
Nation brand value
When it comes to nation brand value, the United States was the leading country by some distance in 2018, valued at more than double the nation brand value of second placed China. Nation brand value refers to the impact of a country’s national image on a country’s economy and the brands based in the country.
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- Release date
- June 2019
- Region
- United States
- Survey time period
- 2019
- Method of interview
- Online survey
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2019
More information
- Region
- United States
- Survey time period
- 2019
- Method of interview
- Online survey
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