10 most valuable North American brands 2018
10 most valuable North American brands in 2018 (in billion U.S. dollars)
Google is a California-based, multinational internet company which provides digital products and services such as online search and advertising, cloud computing and software. As of 2018, Google was ranked as the most valuable brand in North America, with a brand value of around 302 billion U.S. dollars. Apple, Amazon, Microsoft, and Facebook were the next most valuable North American brands that year, showing the dominance of U.S. brands in the North American market. These companies also feature at the top of the rankings for most valuable global brands.Brand value
Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name.
Nation brand value
When it comes to nation brand value, the United States was the leading country by some distance in 2018, valued at more than double the nation brand value of second placed China. Nation brand value refers to the impact of a country’s national image on a country’s economy and the brands based in the country.
10 most valuable North American brands in 2018 (in billion U.S. dollars)
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| Company | Brand value in billion U.S. dollars |
|---|---|
| 302.06 | |
| Apple | 300.6 |
| Amazon | 207.59 |
| Microsoft | 200.99 |
| 162.11 | |
| Visa | 145.61 |
| McDonald's | 126.04 |
| AT&T | 106.7 |
| IBM | 96.27 |
| Verizon | 84.9 |
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