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Leading strongest Chinese brands 2019, by BSI

This statistic shows the top ten strongest Chinese brands in 2019, by Brand Strength Index. In that year, WeChat was reported to be the strongest Chinese brand with a Brand Strength Index score of 90.4.

Leading strongest Chinese brands in 2019, by Brand Strength Index

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Source

Release date

March 2019

Region

China, Hong Kong, Macau

Survey time period

2019

Supplementary notes

According to the source, the Brand Strength Index (BSI) is a score out of 100 based on three brand strength measures: Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance relative to the brand's competitors.

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