Annual change in brand value among the leading Chinese brands 2024

Published by
Lai Lin Thomala,
Jul 19, 2024

According to a brand evaluation released in May 2024, TikTok and its Chinese sister Douyin overtook China's state-owned commercial bank ICBC to be the most valuable Chinese brand. The short video giant saw 28 percent growth in its brand value to 84 billion U.S. dollars. ICBC recorded a modest three percent increase.

Annual growth rate in brand value among the leading ten Chinese brands in 2024

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Release date

May 2024

Region

China

Survey time period

as of May 2024

Special properties

order is based on the brand value

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