U.S. social login usage reasons 2014

This statistic presents the most common reasons for users in the United States to use social login as of July 2014. During the survey period it was found that 53 percent of respondents did so in order to avoid filling in registration forms.

Reasons for users in the United States to use social login as of July 2014

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Source

Release date

September 2014

Region

United States

Survey time period

July 2014

Number of respondents

2,000 respondents

Age group

18 to 55 years

Supplementary notes

Multiple answers were possible.

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