Distribution of digital commerce spending in selected product categories in the United States as of 1st quarter 2017, by platform

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Video games, consoles & accessories40%60%
Toys & hobbies43%57%
Jewelry & watches45%55%
Music, movies & videos57%43%
Flowers, greetings & misc. gifts64%36%
Event tickets66%34%
Sports & fitness67%33%
Furniture, appliances & equipment72%28%
Home & garden76%24%
Total digital commerce78%22%
Computer software78%22%
Apparel & accessories79%21%
Books & magazines81%19%
Consumer packaged goods87%13%
Office supplies89%11%
Consumer electronics89%11%
Computer, peripherals & PDAs91%9%
© Statista 2017

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About This Statistic

This statistic shows the distribution of digital e-commerce spending in the United States in selected product categories, sorted by channel. In the first quarter of 2017, mobile commerce accounted for 11 percent of consumer electronics sales. The average share of mobile commerce within total digital sales was 22 percent.

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