Distribution of digital commerce spending in selected product categories in the United States as of 3rd quarter 2017, by platform

Share of U.S. digital commerce spending 2017, by platform This statistic shows the distribution of digital e-commerce spending in the United States in selected product categories, sorted by channel. In the third quarter of 2017, mobile commerce accounted for 14 percent of consumer electronics sales. The average share of mobile commerce within total digital sales was 23 percent.
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DesktopMobile
Toys & hobbies42%58%
Video games, consoles & accessories45%55%
Music, movies & videos49%51%
Jewelry & watches49%51%
Flowers, greetings & misc. gifts50%50%
Computer software59%41%
Sports & fitness60%40%
Furniture, appliances & equipment67%33%
Home & garden67%33%
Apparel & accessories74%26%
Event tickets76%24%
Total digital commerce77%23%
Books & magazines78%22%
Consumer packaged goods78%22%
Consumer electronics86%14%
Computer hardware87%13%
Office supplies89%11%
DesktopMobile
Toys & hobbies42%58%
Video games, consoles & accessories45%55%
Music, movies & videos49%51%
Jewelry & watches49%51%
Flowers, greetings & misc. gifts50%50%
Computer software59%41%
Sports & fitness60%40%
Furniture, appliances & equipment67%33%
Home & garden67%33%
Apparel & accessories74%26%
Event tickets76%24%
Total digital commerce77%23%
Books & magazines78%22%
Consumer packaged goods78%22%
Consumer electronics86%14%
Computer hardware87%13%
Office supplies89%11%

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Description Source More information
This statistic shows the distribution of digital e-commerce spending in the United States in selected product categories, sorted by channel. In the third quarter of 2017, mobile commerce accounted for 14 percent of consumer electronics sales. The average share of mobile commerce within total digital sales was 23 percent.
Show more
Release date
November 2017
Region
United States
Survey time period
Q3 2017
Supplementary notes
Values may not add up to 100 percent due to rounding.

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