Mobile gaming revenues in China 2011-2021

China’s mobile gaming market is worth about a quarter of the total global market value. In 2018, mobile games generated around 164.6 billion yuan of revenue into the country. The figure was forecasted to reach 270 billion yuan by 2021.

Domestic market

Between 2015 and 2018, the domestic market accounted for over 70 percent of the revenue generated by China’s mobile gaming industry and was estimated to remain so over the coming years until 2022. In the context of the overall gaming industry of China, the share of sales revenue earned within the mobile games market shot up to 68.5 percent in 2019. However, a decline in the annual growth rate of this market was recorded between 2017 and 2018 with a difference of 35 percentage points.

Overseas context

Meanwhile, China’s overseas market of mobile games also experienced a decline in its annual growth rate. The revenue from the overseas market, however, is expected to rise to nearly 80 billion yuan by 2022. This would thus result in an approximate three percent increment of the international market’s revenue share by 2022.

Mobile gaming revenues in China from 2011 to 2021

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Source

Release date

August 2019

Region

China

Survey time period

2011 to 2018

Supplementary notes

*Estimate. The source calculated estimates based on enterprise reports, expert interviews and the iResearch statistical model.
Revenue of China’s mobile games market includes total the consumption of mobile game players in mainland China, as well as the revenue of Chinese mobile game enterprises on overseas mobile games market.

Note: 1 yuan equals approximately 0.14 US dollars and 0.13 euros (as of August 2019).

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