Social network profile creation in the United Kingdom 2007-2018

This statistic illustrates the findings of a survey on the internet users regarding creation of a social networking profile in the United Kingdom (UK) from 2007 to 2018. During the survey period in 2012, it was found that 64 percent of respondents who went online reported having set up their own social network profile. In 2016, 76 percent of responding individuals had their own profile. Over the period in consideration, the share increased from 22 percent in 2007 to 80 percent in 2018. As of November 2016, YouTube surpassed Facebook as the social network with the farthest reach in Great Britain.

Share of respondents who had set up their own social network profile in the United Kingdom (UK) from 2007 to 2018*

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Release date

May 2019


United Kingdom

Survey time period

2007 to 2018***

Number of respondents


Age group

16 years and older

Special properties

those who go online.

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* The original survey question was: "I'd now like to ask you some questions about social media - so using websites or apps like Facebook, Twitter, Instagram, SnapChat and YouTube. Do you have a social media profile or account on any sites or apps? (SINGLE CODE)"
** The most recent survey was carried out September to November 2018.
*** n (2007) = 1,723; n (2009) = 1,282; n (2010) = 1,489; n (2011) = 1,369; n (2012) = 1,381; n (2013) = 1,272; n (2014) = 1,609; n (2015) = 1,609; n (2016) = 1,458; n (2017) = 1,570; n (2018) = 1,247;
Data for years previous to 2013 published earlier by the source.
The source indicates that, "The way in which the question was asked of adults was amended between 2012 and 2014, which could account for some of the differences shown."

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Statistics on "Social media usage in the United Kingdom (UK)"

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