Apple Corporation – additional information
Founded in 1976, Apple is an American multinational corporation that specializes in computer software, consumer electronics, personal computers and online services. The company initially focused on the production of consumer and business computers. Over the years it has included a more diverse line of electronic products. In the fiscal year of 2015, Apple was the world’s 12th largest company and the world’s second-largest information technology company, only surpassed by Samsung Electronics.
Apple’s current product line ranges across personal computers, tablet computers, digital music players and smartphones. The iPhone, a line of smartphones designed and produced by Apple, has revolutionized the smartphone industry with its screen-centric design and touch controls. Its global sales have skyrocketed since its introduction in 2007, with more than 211 million units sold in the fiscal year 2016. According to the quarterly reports by Apple, the iPhone has generated more than half of Apple’s revenue between 2013 and 2017. The iPad, a line of tablet computers, counts as one of the very first players in the global tablet industry. Even though the global market share of the iPad has dropped since 2012, it still dominated the tablet market with a 24.7 percent share as of the forth quarter of 2016.
Even though Apple was the second most valuable brand in the world in 2017, it was not among the world’s largest companies in terms of staff. Other information technology companies, such as Samsung Electronics or IBM, had employed a larger number of people. However, the revenue per employee of Apple turned out to be the highest among leading technology companies.