Halloween retail spending in the United Kingdom (UK) 2013-2018

Halloween lures more and more people towards its festive and spooky spirit in the United Kingdom – at least this is what the spending figures are telling us. UK consumer spending for Halloween products almost doubled since 2013, and as of 2018 sits at a comfortable 419 million British pounds. A holiday for celebrating all things horror, hilarious and fun, Halloween traditions revolve around an industry that ranges from decoration to clothing, confectionary and food.

Treats over tricks

In 2017, the most purchased Halloween related items in the UK were food products, including chocolate, sweets as well as pumpkins. Surprisingly, fancy dress and decoration together made up less than the share that sweets had in UK consumers’ Halloween spending plans.

Trick or treating around the UK

It is fair to say that Halloween is above all the most extravagant across the pond, compared to Europe. Indeed, Halloween in the US is both a treat to kids and adults alike, as well as a booming business. Yet, in the UK Halloween traditions such as trick-and-treating are not short on popularity. In 2017, spending on trick or treat goodies in the UK varied from city to city, with an average of approximately 10 British pounds spent on sweets during Halloween.

Retail expenditure on Halloween products in the United Kingdom (UK) from 2013 to 2018

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Release date

October 2018


United Kingdom

Survey time period

2013 to 2018

Supplementary notes

* Forecast.
Figures for years 2013 to 2016 were taken from previous press releases by the source.

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