Market share of new car registrations in the EU: Mercedes
Germany’s Daimler AG is one of the largest vehicle manufacturers in the world. The corporation is split up into five different divisions: Mercedes- Benz Cars, Daimler Buses, Daimler Trucks, Mercedes-Benz Vans and Daimler Financial Services. Daimler AG’s total revenue in 2017 was just over 164 billion euros, the majority coming from Europe with just under 64 billion euros produced here. This figure includes some 23.9 billion euros generated from vehicle sales in Germany. Sales in the United States contributed around 40.5 billion euros in 2017.
The group’s key passenger vehicle brand, Mercedes-Benz Cars, sold over 2.4 million units in 2017. It is expected that this growth will continue over the next couple of years, especially with new investments in new battery electric models across various segments.
Mercedes-Benz Cars has a broad model range, including the A-Class hatchback model, minivans (B-Class), as well as luxury sedans and sports cars (C- through SLK-Class). In 2017, the Mercedes-Benz A-/B-Class cars accounted for over 17 percent of worldwide Mercedes-Benz Cars unit sales. C-Class cars proved even more popular that year, making up for about 21 percent of unit sales, whereas global sales of Smart cars remained flat. In 2014, Daimler revealed plans to launch a new generation of Smarts to broaden its appeal to urban drivers. The new models were developed in co-operation with France’s Renault.