Mercedes: market share of new car registrations in the EU 2019

This statistic shows Mercedes's share of new car registrations in the EU between August 2018 and December 2019. In December 2019, Mercedes had a market share of 5.9 percent in the EU. At 71,300 units, the brand's vehicle sales were about 8.5 percent above the same month one year earlier, mainly thanks to increased demand from German customers.

About Daimler

Germany’s Daimler AG is one of the largest vehicle manufacturers in the world. The corporation is split up into five different divisions: Mercedes- Benz Cars, Daimler Buses, Daimler Trucks, Mercedes-Benz Vans and Daimler Financial Services. Daimler AG’s total revenue in 2018 was just under 167.4 billion euros, the majority coming from Europe with just under 68.5 billion euros produced here. This figure includes some 24.8 billion euros generated from vehicle sales in Germany. Sales in the United States contributed around 41 billion euros in 2018.

About Mercedes-Benz

The group’s key passenger vehicle brand, Mercedes-Benz Cars, sold over two million units in 2018. It is expected that this growth will continue over the next couple of years, especially with new investments in new battery electric models across various segments. Mercedes-Benz Cars has a broad model range, including the A-Class hatchback model, minivans (B-Class), as well as luxury sedans and sports cars (C- through SLK-Class). In 2018, the Mercedes-Benz A-/B-Class cars accounted for over 17 percent of worldwide Mercedes-Benz Cars unit sales. C-Class cars proved even more popular that year, making up for about 20 percent of unit sales, whereas global sales of Smart cars remained flat. In 2014, Daimler revealed plans to launch a new generation of Smarts to broaden its appeal to urban drivers. The new models were developed in co-operation with France’s Renault.

Mercedes: market share of new car registrations in the EU from August 2018 to December 2019

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Source

Release date

January 2020

Region

EU

Survey time period

August 2018 to December 2019

Supplementary notes

All values are estimates; figures for Malta unavailable.
The figures for August 2018 through December 2019 were taken from previous editions of the publication.

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Statistics on "Car brands: Mercedes-Benz"

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