Market share of new car registrations in the EU: Mercedes
Germany’s Daimler AG is one of the largest vehicle manufacturers in the world. The corporation is split up into five different divisions: Mercedes- Benz Cars, Daimler Buses, Daimler Trucks, Mercedes-Benz Vans and Daimler Financial Services. Daimler AG’s total revenue in 2016 was just over 150 billion euros, the majority coming from Western Europe with just under 50 billion euros produced here. This figure includes some 22 billion euros generated from vehicle sales in Germany. Sales in the United States contributed around 42 billion euros in 2015.
The group’s key passenger vehicle brand, Mercedes-Benz Cars, sold over two million units in 2016. It is expected that this growth will continue over the next couple of years, with a predicted production of well over two million units by 2017.
Mercedes-Benz Cars has a broad model range, including the A-Class hatchback model, minivans (B-Class), as well as luxury sedans and sports cars (C- through SLK-Class). In 2016, the Mercedes-Benz A-/B-Class cars accounted for over one fifth of worldwide Mercedes-Benz Cars unit sales. C-Class cars proved even more popular that year, making up for about 22 percent of unit sales, whereas global sales of Smart cars remained flat. In 2014, Daimler revealed plans to launch a new generation of Smarts to broaden its appeal to urban drivers. The new models were developed in co-operation with France’s Renault.