Background on Nokia
Nokia is a Finnish company head-quartered in Espoo, Finland. The company has a long history dating as far back as 1865 and first began developing what would later be modern mobile phone technology in the 1960s. The company has previously been a very strong competitor in the mobile phone and telecommunication market. While the company has struggled to maintain a significant share of the smartphone market, and has also recorded multiple losses in recent quarters, when it comes to feature phones, the company does maintain a relatively secure share of the market when compared to other vendors. The company also continues to perform well in the Asia-Pacific region as well as in the Middle East and Africa where they have previously recorded the greatest sales. Across the North American market however, the company has recorded very poor sales.
Previously Nokia used the operating system Symbian for its smartphones. Until 2010, Symbian was performing well in the global market but has since been overtaken by the very dominant Android system and also Apple’s iOS. As of February 2011, Nokia made the announcement that they would be switching to the Microsoft Windows OS. The company was hoping to be able to make a comeback in the smartphone market with the adoption of the Windows operating system. In 2012 however, sales saw another decrease when compared to the previous 2 years.