This statistic shows a timeline with the amount of monthly active WhatsApp users in India as of November 2014. During that month, the mobile messaging platform announced more than 70 million monthly active users in the country.
Social network usage in India– additional information
WhatsApp was just one of the mobile messaging apps available to mobile internet users in India in 2014. As of the third quarter of 2014, the active usage reach of the most popular mobile messaging apps in India were ranked. WhatsApp came top with 64 percent of active usership among Indian mobile audiences. In comparison, Skype was ranked third with a 46 percent active usage rate. Other mobile messaging apps which featured in the ranking with varying degrees of popularity included LINE, Tango, Viber and WeChat.
Many include messaging apps in the broader social networking category. In 2013, there were an estimated 86.7 million social network users in India, (278407) who had accessed a social network site via any device. Forecasters predict that by 2018 the number of social network users in India will have rocketed to over 224.2 million.
Analyzing the penetration rate of social networks in India is important in order to understand the countries’ engagement with the social media industry. In the second quarter of 2014, the penetration of selected social networks was evaluated. The results showed that Facebook was the most popular social network in India during the time period, with a 94 percent share of internet users owning an account and 52 percent of internet users having used that account in the past month.
