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Global marketing services spending 2015-2018, by category
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Global marketing services spending 2015-2018, by category
Marketing services spending worldwide from 2015 to 2018, by category (in billion U.S. dollars)
by A. Guttmann,
last edited
Jan 31, 2019
This timeline shows global marketing services spending in 2016 as well as a forecast thereof for 2017 and 2018, broken down by category. According to to the projection, healthcare marketing services spending would increase from 4.9 to 5.1 billion U.S. dollars in the presented period.
Marketing services spending worldwide from 2015 to 2018, by category (in billion U.S. dollars)
| Direct | Sponsorship | Data investment management | Public relations | Healthcare | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| Direct | Sponsorship | Data investment management | Public relations | Healthcare | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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by A. Guttmann,
last edited
Jan 31, 2019
This timeline shows global marketing services spending in 2016 as well as a forecast thereof for 2017 and 2018, broken down by category. According to to the projection, healthcare marketing services spending would increase from 4.9 to 5.1 billion U.S. dollars in the presented period.
- Show sources information
- Show publisher information
- Release date
- December 2017
- Region
- Worldwide
- Survey time period
- 2015 and 2016
- Supplementary notes
-
* Forecast.
Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- December 2017
More information
- Region
- Worldwide
- Survey time period
- 2015 and 2016
- Supplementary notes
-
* Forecast.
Figures have been rounded.
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Statistics on "Public relations"
- Industry financials
The most important statistics
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)Global marketing services spending 2012-2018
- Public relations (PR) industry revenue worldwide in 2016 and 2020 (in billion U.S. dollars)PR industry revenue worldwide 2016-2020
- Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars)Marketing services spending in North America 2015-2018, by category
- Estimated aggregate revenue of U.S. public relations agencies from 2000 to 2018 (in billion U.S. dollars)Estimated revenue of U.S. public relations agencies 2000-2018
- Revenue generated by public relations agencies in the United States in 2018, by source (in million U.S. dollars)Public relations agencies revenue in the U.S. 2018, by source
- Estimated expenses of U.S. public relations agencies from 2007 to 2018 (in billion U.S. dollars)Expenses of U.S. public relations agencies 2007-2018
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)U.S. agency revenue 2011-2017, by discipline
- Growth rate of U.S. agency revenue from 2009 to 2018, by disciplineGrowth rate of U.S. agency revenue 2009-2018, by discipline
- Employment
The most important statistics
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2017, by sector Number of establishments in U.S. advertising industry 2007-2017, by sector
- Employment in U.S. advertising and related services from 2009 to 2017, by subsectorEmployment in U.S. advertising services 2009-2017, by subsector
- Change in employment for public relations specialists in the United States from 2014 to 2024Change in employment for P.R. specialists in the U.S. 2014-2024
- Median annual wages of public relations specialists in the United States as of May 2018 (in U.S. dollars)Median annual wages of PR specialists in the U.S. 2018
- Challenges facing the public relations (PR) industry worldwide as of February 2017PR industry challenges 2017
- Most valued skills in the public relations (PR) industry worldwide as of February 2018PR industry most valued skills 2018
- Leading players
The most important statistics
- Client retention rates of the leading public relations agencies as of March 2019Client retention rates of leading PR agencies as of March 2019
- Leading PR agencies worldwide in 2018, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2018
- Fastest growing PR agencies in the United States in 2018Fastest growing PR agencies in the U.S. 2018
- Fastest growing PR agencies worldwide in 2018Fastest growing PR agencies worldwide 2018
- Largest agency holding groups and independent networks worldwide in 2018, by PR revenue (in million U.S. dollars)Largest agency holding groups worldwide 2018, by PR revenue
- Leading public relations firms with major U.S. operations in 2018, by net fees (in million U.S. dollars)Leading PR firms in the U.S. 2018, by net fees
- Leading public relations firms with major U.S. operations in 2018, by number of employeesLeading PR firms in the U.S. in 2018, by number of employees
- Revenue generated by Havas Group from 2013 to 2016 (in billion euros)Havas Group revenue 2013-2016
- Use
The most important statistics
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channelU.S. health care companies: distribution of marketing budget 2017, by channel
- For which aspects of your marketing strategy or execution do you currently use specialized marketing technology software?Applications of MarTech software in the U.S. 2016
- Average number of press mentions per brand per month in the United States in 2016, by industryBrand marketing: number of press mentions 2016, by industry
- Average number of social shares per press mention of a brand in the United States in 2016, by industryDigital PR: social shares per press mention 2016, by industry
- Share of small businesses investing in selected marketing channels in North America as of December 2016Marketing channels U.S. small businesses invest in 2016
- Which of the following marketing tactics do you most rely on to grow your business?Marketing channels crucial to U.S. small businesses growth 2016
- Lobbying
The most important statistics
- Total lobbying spending in the United States from 1998 to 2018 (in billion U.S. dollars)Total lobbying spending in the U.S. 1998-2018
- Total lobbying expenses in the United States in 2018, by sector (in million U.S. dollars)Total lobbying expenses in the U.S. 2018, by sector
- Number of registered active lobbyists in the United States from 2000 to 2018Number of lobbyists in the U.S. 2000-2018
- Ranking of the top lobbying firms in the United States in 2018, by expenses (in million U.S. dollars)Top lobbying firms in the U.S. 2018, by expenses
- Lobbying expenses of Walt Disney Company in the United States from 1998 to 2018 (in million U.S. dollars)Disney: lobbying expense 1998-2018
- Annual lobbyist salaries in the United States as of October 14, 2019, by percentile (in 1,000 U.S. dollars)Lobbyist salaries in the U.S. 2019
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Statistics
- Marketing spending in the U.S. 2007-2016
- Marketing services spending in the U.S. 2017-2019
- Marketing services spending in the U.S. 2017-2019, by category
- Advertising share of marketing spending in the U.S. 2007-2016
- Distribution of companies' revenue in marketing in Sweden 2019
- Marketing revenue in Mexico 2005-2015
- Marketing spending of the hotel industry in Spain in 2015, by segment
- Growth of digital marketing investment in Spain 2010-2015, by industry
- Marketing spending of the automotive industry in Spain in 2017, by segment
- Growth of digital marketing investment in Spain 2010-2017, by segment
- Growth rate of digital marketing investment in Spain 2011-2017
- Marketing spending of the insurance industry in Spain in 2015, by segment
- Public relations expenditure in Europe 2007-2018
- Marketing spending of the food and beverage industry in Spain in 2015, by segment
- adidas Group marketing spend 2015-2018
Statistics on "Public relations - Industry financials"
- Global marketing services spending 2012-2018
- PR industry revenue worldwide 2016-2020
- Marketing services spending in North America 2015-2018, by category
- Estimated revenue of U.S. public relations agencies 2000-2018
- Public relations agencies revenue in the U.S. 2018, by source
- Expenses of U.S. public relations agencies 2007-2018
- U.S. agency revenue 2011-2017, by discipline
- Growth rate of U.S. agency revenue 2009-2018, by discipline
- Planned changes to marketing budgets in the U.S. in 2017, by channel
Statistics on "Public relations - Employment"
- Number of establishments in U.S. advertising industry 2007-2017, by sector
- Employment in U.S. advertising services 2009-2017, by subsector
- Change in employment for P.R. specialists in the U.S. 2014-2024
- Median annual wages of PR specialists in the U.S. 2018
- PR industry challenges 2017
- PR industry most valued skills 2018
Statistics on "Public relations - Leading players"
- Client retention rates of leading PR agencies as of March 2019
- Leading PR agencies worldwide 2018
- Fastest growing PR agencies in the U.S. 2018
- Fastest growing PR agencies worldwide 2018
- Largest agency holding groups worldwide 2018, by PR revenue
- Leading PR firms in the U.S. 2018, by net fees
- Leading PR firms in the U.S. in 2018, by number of employees
- Havas Group revenue 2013-2016
- Dentsu: global revenue 2014-2018
- Number of acquisitions carried out by major ad holdings 2016-2018
Statistics on "Public relations - Use"
- Popularity of marketing channels in the U.S. 2016
- Most in-demand agency services in the U.S. 2016
- U.S. health care companies: distribution of marketing budget 2017, by channel
- Applications of MarTech software in the U.S. 2016
- Brand marketing: number of press mentions 2016, by industry
- Digital PR: social shares per press mention 2016, by industry
- Marketing channels U.S. small businesses invest in 2016
- Marketing channels crucial to U.S. small businesses growth 2016
- Marketing channels U.S. small businesses plan to implement 2017
- U.S. franchises: most effective lead gen tactics 2016
- U.S. federal government PR spend 2006-2015
Statistics on "Public relations - Lobbying"
Further related statistics
- Marketing spending in the U.S. 2007-2016
- Marketing services spending in the U.S. 2017-2019
- Marketing services spending in the U.S. 2017-2019, by category
- Advertising share of marketing spending in the U.S. 2007-2016
- Distribution of companies' revenue in marketing in Sweden 2019
- Marketing revenue in Mexico 2005-2015
- Marketing spending of the hotel industry in Spain in 2015, by segment
- Growth of digital marketing investment in Spain 2010-2015, by industry
- Marketing spending of the automotive industry in Spain in 2017, by segment
- Growth of digital marketing investment in Spain 2010-2017, by segment
- Growth rate of digital marketing investment in Spain 2011-2017
- Marketing spending of the insurance industry in Spain in 2015, by segment
- Public relations expenditure in Europe 2007-2018
- Marketing spending of the food and beverage industry in Spain in 2015, by segment
- adidas Group marketing spend 2015-2018
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