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Global marketing services spending 2015-2018, by category
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Global marketing services spending 2015-2018, by category
Marketing services spending worldwide from 2015 to 2018, by category (in billion U.S. dollars)

Marketing services spending worldwide from 2015 to 2018, by category (in billion U.S. dollars)
Direct | Sponsorship | Data investment management | Public relations | Healthcare | |
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- | - | - | - | - | - |
- | - | - | - | - | - |
- | - | - | - | - | - |
- | - | - | - | - | - |
Direct | Sponsorship | Data investment management | Public relations | Healthcare | |
---|---|---|---|---|---|
- | - | - | - | - | - |
- | - | - | - | - | - |
- | - | - | - | - | - |
- | - | - | - | - | - |
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Description
Source
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- Release date
- December 2017
- Region
- Worldwide
- Survey time period
- 2015 and 2016
- Supplementary notes
-
* Forecast.
Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- December 2017
More information
- Region
- Worldwide
- Survey time period
- 2015 and 2016
- Supplementary notes
-
* Forecast.
Figures have been rounded.
You only have access to basic statistics.
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- Industry financials
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)Global marketing services spending 2012-2018
- Public relations (PR) industry revenue worldwide in 2016 and 2020 (in billion U.S. dollars)PR industry revenue worldwide 2016-2020
- Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars)Marketing services spending in North America 2015-2018, by category
- Estimated aggregate revenue of U.S. public relations agencies from 2000 to 2018 (in billion U.S. dollars)Estimated revenue of U.S. public relations agencies 2000-2018
- Revenue generated by public relations agencies in the United States in 2018, by source (in million U.S. dollars)Public relations agencies revenue in the U.S. 2018, by source
- Estimated expenses of U.S. public relations agencies from 2007 to 2018 (in billion U.S. dollars)Expenses of U.S. public relations agencies 2007-2018
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)U.S. agency revenue 2011-2017, by discipline
- Growth rate of U.S. agency revenue from 2009 to 2018, by disciplineGrowth rate of U.S. agency revenue 2009-2018, by discipline
- Employment
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2017, by sector Number of establishments in U.S. advertising industry 2007-2017, by sector
- Employment in U.S. advertising and related services from 2009 to 2017, by subsectorEmployment in U.S. advertising services 2009-2017, by subsector
- Change in employment for public relations specialists in the United States from 2014 to 2024Change in employment for P.R. specialists in the U.S. 2014-2024
- Median annual wages of public relations specialists in the United States as of May 2018 (in U.S. dollars)Median annual wages of PR specialists in the U.S. 2018
- Challenges facing the public relations (PR) industry worldwide as of February 2017PR industry challenges 2017
- Most valued skills in the public relations (PR) industry worldwide as of February 2018PR industry most valued skills 2018
- Leading players
- Client retention rates of the leading public relations agencies as of March 2019Client retention rates of leading PR agencies as of March 2019
- Leading PR agencies worldwide in 2018, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2018
- Fastest growing PR agencies in the United States in 2018Fastest growing PR agencies in the U.S. 2018
- Fastest growing PR agencies worldwide in 2018Fastest growing PR agencies worldwide 2018
- Largest agency holding groups and independent networks worldwide in 2018, by PR revenue (in million U.S. dollars)Largest agency holding groups worldwide 2018, by PR revenue
- Leading public relations firms with major U.S. operations in 2018, by net fees (in million U.S. dollars)Leading PR firms in the U.S. 2018, by net fees
- Leading public relations firms with major U.S. operations in 2018, by number of employeesLeading PR firms in the U.S. in 2018, by number of employees
- Revenue generated by Havas Group from 2013 to 2016 (in billion euros)Havas Group revenue 2013-2016
- Use
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channelU.S. health care companies: distribution of marketing budget 2017, by channel
- For which aspects of your marketing strategy or execution do you currently use specialized marketing technology software?Applications of MarTech software in the U.S. 2016
- Average number of press mentions per brand per month in the United States in 2016, by industryBrand marketing: number of press mentions 2016, by industry
- Average number of social shares per press mention of a brand in the United States in 2016, by industryDigital PR: social shares per press mention 2016, by industry
- Share of small businesses investing in selected marketing channels in North America as of December 2016Marketing channels U.S. small businesses invest in 2016
- Which of the following marketing tactics do you most rely on to grow your business?Marketing channels crucial to U.S. small businesses growth 2016
- Lobbying
- Total lobbying spending in the United States from 1998 to 2018 (in billion U.S. dollars)Total lobbying spending in the U.S. 1998-2018
- Total lobbying expenses in the United States in 2018, by sector (in million U.S. dollars)Total lobbying expenses in the U.S. 2018, by sector
- Number of registered active lobbyists in the United States from 2000 to 2018Number of lobbyists in the U.S. 2000-2018
- Ranking of the top lobbying firms in the United States in 2018, by expenses (in million U.S. dollars)Top lobbying firms in the U.S. 2018, by expenses
- Lobbying expenses of Walt Disney Company in the United States from 1998 to 2018 (in million U.S. dollars)Disney: lobbying expense 1998-2018
- Annual lobbyist salaries in the United States as of October 14, 2019, by percentile (in 1,000 U.S. dollars)Lobbyist salaries in the U.S. 2019
- Marketing spending in the U.S. 2007-2016
- Marketing services spending in the U.S. 2017-2019
- Marketing services spending in the U.S. 2017-2019, by category
- Advertising share of marketing spending in the U.S. 2007-2016
- Distribution of companies' revenue in marketing in Sweden 2019
- Marketing revenue in Mexico 2005-2015
- Marketing spending of the hotel industry in Spain in 2015, by segment
- Growth of digital marketing investment in Spain 2010-2015, by industry
- Marketing spending of the automotive industry in Spain in 2017, by segment
- Growth of digital marketing investment in Spain 2010-2017, by segment
- Growth rate of digital marketing investment in Spain 2011-2017
- Marketing spending of the insurance industry in Spain in 2015, by segment
- Public relations expenditure in Europe 2007-2018
- Marketing spending of the food and beverage industry in Spain in 2015, by segment
- adidas Group marketing spend 2015-2018
- Global marketing services spending 2012-2018
- PR industry revenue worldwide 2016-2020
- Marketing services spending in North America 2015-2018, by category
- Estimated revenue of U.S. public relations agencies 2000-2018
- Public relations agencies revenue in the U.S. 2018, by source
- Expenses of U.S. public relations agencies 2007-2018
- U.S. agency revenue 2011-2017, by discipline
- Growth rate of U.S. agency revenue 2009-2018, by discipline
- Planned changes to marketing budgets in the U.S. in 2017, by channel
- Number of establishments in U.S. advertising industry 2007-2017, by sector
- Employment in U.S. advertising services 2009-2017, by subsector
- Change in employment for P.R. specialists in the U.S. 2014-2024
- Median annual wages of PR specialists in the U.S. 2018
- PR industry challenges 2017
- PR industry most valued skills 2018
- Client retention rates of leading PR agencies as of March 2019
- Leading PR agencies worldwide 2018
- Fastest growing PR agencies in the U.S. 2018
- Fastest growing PR agencies worldwide 2018
- Largest agency holding groups worldwide 2018, by PR revenue
- Leading PR firms in the U.S. 2018, by net fees
- Leading PR firms in the U.S. in 2018, by number of employees
- Havas Group revenue 2013-2016
- Dentsu: global revenue 2014-2018
- Number of acquisitions carried out by major ad holdings 2016-2018
- Popularity of marketing channels in the U.S. 2016
- Most in-demand agency services in the U.S. 2016
- U.S. health care companies: distribution of marketing budget 2017, by channel
- Applications of MarTech software in the U.S. 2016
- Brand marketing: number of press mentions 2016, by industry
- Digital PR: social shares per press mention 2016, by industry
- Marketing channels U.S. small businesses invest in 2016
- Marketing channels crucial to U.S. small businesses growth 2016
- Marketing channels U.S. small businesses plan to implement 2017
- U.S. franchises: most effective lead gen tactics 2016
- U.S. federal government PR spend 2006-2015
- Marketing spending in the U.S. 2007-2016
- Marketing services spending in the U.S. 2017-2019
- Marketing services spending in the U.S. 2017-2019, by category
- Advertising share of marketing spending in the U.S. 2007-2016
- Distribution of companies' revenue in marketing in Sweden 2019
- Marketing revenue in Mexico 2005-2015
- Marketing spending of the hotel industry in Spain in 2015, by segment
- Growth of digital marketing investment in Spain 2010-2015, by industry
- Marketing spending of the automotive industry in Spain in 2017, by segment
- Growth of digital marketing investment in Spain 2010-2017, by segment
- Growth rate of digital marketing investment in Spain 2011-2017
- Marketing spending of the insurance industry in Spain in 2015, by segment
- Public relations expenditure in Europe 2007-2018
- Marketing spending of the food and beverage industry in Spain in 2015, by segment
- adidas Group marketing spend 2015-2018
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