Effectiveness of travel-related ads in the U.S. in 2013, by platform

This statistic shows the effectiveness of smartphone and desktop adverts in the travel planning process in the United States as of June 2013. During the survey, 68 percent of respondents stated that they recalled viewing a travel advert on a smartphone compared with 59 percent who said they recalled seeing a travel advert on a desktop device.

Effectiveness of smartphone and desktop ads in the travel planning process in the United States as of June 2013

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Source

Release date

November 2013

Region

United States

Survey time period

June 2013

Age group

21-54 years

Special properties

Reside in the U.S., go online at least once per month, and have traveled at least once for personal reasons (or a minimum of three times for business) within the past six months

Method of interview

Online survey

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Statistics on "Advertising consumption and perception"

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