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Effectiveness of travel-related ads in the U.S. in 2013, by platform

Effectiveness of smartphone and desktop ads in the travel planning process in the United States as of June 2013

by Statista Research Department, last edited Nov 25, 2013
Effectiveness of travel-related ads in the U.S. in 2013, by platform This statistic shows the effectiveness of smartphone and desktop adverts in the travel planning process in the United States as of June 2013. During the survey, 68 percent of respondents stated that they recalled viewing a travel advert on a smartphone compared with 59 percent who said they recalled seeing a travel advert on a desktop device.
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Effectiveness of smartphone and desktop ads in the travel planning process in the United States as of June 2013

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