During a survey among digital audio listeners in the United States in June 2023, around 39 percent of respondents said they were willing to hear some ads in order to avoid paying a subscription fee. This was followed by 36 percent of respondents saying they would rather pay a subscription fee than consume ads on digital audio platforms.
Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023
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The source does not specify the survey type or the age of respondents.
The source does not provide any information regarding missing percentage points to 100.
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Integral Ad Science. (October 3, 2023). Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1446393/top-consumer-preferences-digital-audio-ads-us/
Integral Ad Science. "Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023." Chart. October 3, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1446393/top-consumer-preferences-digital-audio-ads-us/
Integral Ad Science. (2023). Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1446393/top-consumer-preferences-digital-audio-ads-us/
Integral Ad Science. "Leading Preferences for Ads on Digital Audio Platforms among Consumers in The United States as of June 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1446393/top-consumer-preferences-digital-audio-ads-us/
Integral Ad Science, Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023 Statista, https://www.statista.com/statistics/1446393/top-consumer-preferences-digital-audio-ads-us/ (last visited September 01, 2024)
Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023 [Graph], Integral Ad Science, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1446393/top-consumer-preferences-digital-audio-ads-us/