U.S. ad blockers users 2016

This statistic shows the share of internet users in the United States using ad blockers as of June 2016, broken down by type. According to the source, 26 percent of internet users in the United States had an ad blocker installed as of June 2016, with further 17 percent likely to install one in the six months following the survey.

Share of adults using ad blockers in the United States as of June 2016, by type

Characteristic	Share of respondents
-	-
-	-
-	-
-	-

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Release date

July 2016

More information

Region

United States

Survey time period

June 2016

Number of respondents

1,292 respondents

Age group

18 years and older

Special properties

desktop/laptop only, oversample of males 18-34 to better understand the target demographic for ad blocking

Method of interview

Online survey

Supplementary notes

* The source defines a continued non-blocker as someone who is not likely to use an ad blocker in the next 6 months.
** The source defines a potential blocker as someone who is likely to use an ad blocker in the next few months.

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