Consumers shopping online due to TV or film product placement in the U.S. 2023

Percentage of consumers who bought online from a brand after seeing it in a TV program or film in the United States as of April 2023

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Sources

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Release date

August 2023

Region

United States

Survey time period

April 2023

Number of respondents

656 respondents

Special properties

excluding consumers working in marketing and advertising

Supplementary notes

* Statista calculated the figure based on the source's data.

The source does not specify the survey type or the age of the respondents.

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Statistics on " Product placement marketing worldwide "

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Advertising overview

5

Product placement overview

4

Media segments

6

Product placement in films & series

7

Marketers' perspective

3

Consumer perception

8
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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