Are you aware of the following online services?

Online content services ranked by awareness in the United Kingdom (UK) as of May 2017 This statistic displays a ranking of online content purchasing, downloading and accessing services by awareness among internet users in the United Kingdom (UK) as of May 2017. The greatest share of respondents were aware of YouTube, at 71 percent. 68 percent of respondents were aware of the BBC iPlayer.
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Share of respondents
YouTube71%
BBC iPlayer68%
Netflix64%
NET: Any Apple58%
NET: Any Amazon58%
ITV Hub/ITV iPlayer56%
Spotify51%
Amazon/Amazon MP3/Kindle/Amazon Prime50%
iTunes/App Store49%
Sky Go40%
Apple Music40%
Amazon Music38%
Demand 534%
All 4/4 OD34%
Xbox Live32%
Google Play / Android Marketplace30%
Play.com25%
Napster21%
Steam15%
Sony Entertainment Network13%
Last FM11%
HMV Digital11%
Hulu10%
Share of respondents
YouTube71%
BBC iPlayer68%
Netflix64%
NET: Any Apple58%
NET: Any Amazon58%
ITV Hub/ITV iPlayer56%
Spotify51%
Amazon/Amazon MP3/Kindle/Amazon Prime50%
iTunes/App Store49%
Sky Go40%
Apple Music40%
Amazon Music38%
Demand 534%
All 4/4 OD34%
Xbox Live32%
Google Play / Android Marketplace30%
Play.com25%
Napster21%
Steam15%
Sony Entertainment Network13%
Last FM11%
HMV Digital11%
Hulu10%

© Statista 2018

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Description Source More information
This statistic displays a ranking of online content purchasing, downloading and accessing services by awareness among internet users in the United Kingdom (UK) as of May 2017. The greatest share of respondents were aware of YouTube, at 71 percent. 68 percent of respondents were aware of the BBC iPlayer.
Show more
Release date
July 2017
Region
United Kingdom
Survey time period
March to May 2017
Number of respondents
5,267 respondents
Age group
12 years and older
Special properties
internet users
Supplementary notes
Online (CAWI) and face-to-face (CAPI) surveys were used.

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