Online buyer product discovery through friend recommendations 2013, by gender

This statistic shows the share of internet users who rely on friend recommendations to discover new products, by gender. During the survey in the fourth quarter of 2013, it was found that 52 percent of female internet users relied on word-of-mouth recommendations of friends they knew in real life to discover new products and brands.

Share of internet users who rely on friend recommendations to discover new products as of 4th quarter 2013, by gender

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Source

Release date

March 2014

Region

Worldwide

Survey time period

4th quarter 2013

Age group

16 to 64 years

Special properties

Internet users

Supplementary notes

Question: Which of the following ways are you most likely to find out about brands, products or services? Real-life friend recommendations

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