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Online buyer product discovery through friend recommendations 2013, by region

Share of internet users who rely on friend recommendations to discover new products as of 4th quarter 2013, by region

by Statista Research Department, last edited Mar 25, 2014
Online buyer product discovery through friend recommendations 2013, by region This statistic shows the share of internet users who rely on friend recommendations to discover new products, by region. During the survey in the fourth quarter of 2013, it was found that 53 percent of internet users in Latin America relied on word-of-mouth recommendations of friends they knew in real life to discover new products and brands.
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Share of internet users who rely on friend recommendations to discover new products as of 4th quarter 2013, by region

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