Adults in the United Kingdom (UK) are generally seeing fewer and fewer television ads every year. In 2019, the average number of TV ad impacts was 335.5 a week. However, in 2021 the average exposure to ads reached 309 ad impacts per week.
Average number of weekly TV ad impacts seen by adults in the United Kingdom (UK) from 2008 to 2021
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Other statistics that may interest you TV advertising in Europe
Overview
5
- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic Television ad spend growth in Western Europe 2000-2024
- Premium Statistic Television advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Television ad spend growth in Central and Eastern Europe 2000-2024
- Premium Statistic TV advertising inflation rate in Europe 2023, by country
United Kingdom
8
- Premium Statistic TV advertising spending in the UK 2012-2022, by format
- Premium Statistic TV net advertising revenue in the UK 2009-2022
- Premium Statistic TV net advertising revenue in the United Kingdom (UK) 2013-2021, by source
- Premium Statistic B2B TV ad spend in the UK 2018-2022
- Premium Statistic FAST ad revenue in the UK 2021-2027
- Premium Statistic Number of TV ads seen daily per person in the United Kingdom (UK) 2005-2021
- Premium Statistic Adults' exposure to TV ads in the United Kingdom (UK) 2008-2021
- Premium Statistic Food ad spend on television in the UK 2019-2021
Germany
8
- Premium Statistic TV advertising revenues in Germany 2017-2026
- Premium Statistic TV and video streaming ad revenue in Germany 2015-2022
- Premium Statistic Online TV ad revenue in Germany 2017-2026
- Premium Statistic Gross television advertising spending in Germany 2021-2023
- Premium Statistic TV ad revenue in Germany 2022, by marketer
- Premium Statistic TV ad spend growth in Germany 2022, by industry
- Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
- Premium Statistic Gross advertising revenue of TV channels in Germany 2021
France
8
- Premium Statistic Television advertising revenues in France 2017-2022
- Premium Statistic Leading new TV advertisers by amount invested in France 2016-2021
- Premium Statistic TV & professional video share of ad expenditure in France 2014-2027
- Premium Statistic Duration of television commercials in seconds in France 2009-2021
- Premium Statistic Number of commercials on television in France 2009-2021
- Basic Statistic Food ad spend on television in France 2019-2021
- Basic Statistic Retail ad spend on television in France 2019-2021
- Premium Statistic Top categories advertising on TV in France 2021, by spend share
Italy
7
- Premium Statistic TV ad spending in Italy 2019-2022
- Premium Statistic Connected television ad spending in Italy 2016-2025
- Premium Statistic Online television ad spending in Italy 2016-2025
- Premium Statistic Distribution of TV ad spend in Italy by sales house January-August 2021
- Premium Statistic TV ad revenue in Italy 2019-2022, by broadcaster
- Premium Statistic Automotive ad spend on television in Italy 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on television in Italy 2019-2021
Spain
7
- Premium Statistic Television advertising expenditure in Spain 2016-2022
- Premium Statistic Free TV advertising revenue in Spain 2015-2022
- Premium Statistic Pay TV ad spending in Spain 2019-2022
- Premium Statistic Online TV ad spending in Spain 2017-2026
- Premium Statistic Connected TV ad spend in Spain 2019-2022
- Premium Statistic Food ad spend on television in Spain 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on television in Spain 2019-2021
Further related statistics
16
- U.S. consumers who find TV advertising helpful 2017
- Awareness of smart TV advertising and high interaction in the UK 2015
- Most frequent activity during TV ad breaks in the United Kingdom (UK) 2016
- Television ad expenditure in Saudi Arabia 2008-2016
- Advantage of advertising on smart TVs in the United Kingdom (UK) 2015
- Advertising market revenue in Russia 2020-2025, by segment
- TV commercial impacts per year in the United Kingdom (UK) 2003-2012
- TV commercial impacts per person per day in the United Kingdom (UK) 2003-2013
- TV net advertising spending in the Netherlands 2012-2021
- Ad revenue growth in China 2020-2021, by TV broadcast type
- Coronavirus lockdown impact on weekly advertising by TV channel type Spain 2020
- U.S. TV ad campaign success limitation factors 2018
- Most memorable TV ads during the Olympics in the U.S. 2016
- Average rate card price for TV commercial spots during Ramadan in MENA 2015
- Average daily time spent viewing TV spots in Hungary 2017-2021
- Minutes of TV advertisement per hour during Ramadan in MENA 2015
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Statistics
- U.S. consumers who find TV advertising helpful 2017
- Awareness of smart TV advertising and high interaction in the UK 2015
- Most frequent activity during TV ad breaks in the United Kingdom (UK) 2016
- Television ad expenditure in Saudi Arabia 2008-2016
- Advantage of advertising on smart TVs in the United Kingdom (UK) 2015
- Advertising market revenue in Russia 2020-2025, by segment
- TV commercial impacts per year in the United Kingdom (UK) 2003-2012
- TV commercial impacts per person per day in the United Kingdom (UK) 2003-2013
- TV net advertising spending in the Netherlands 2012-2021
- Ad revenue growth in China 2020-2021, by TV broadcast type
- Coronavirus lockdown impact on weekly advertising by TV channel type Spain 2020
- U.S. TV ad campaign success limitation factors 2018
- Most memorable TV ads during the Olympics in the U.S. 2016
- Average rate card price for TV commercial spots during Ramadan in MENA 2015
- Average daily time spent viewing TV spots in Hungary 2017-2021
- Minutes of TV advertisement per hour during Ramadan in MENA 2015
Advertising Standards Authority (UK). (May 11, 2022). Average number of weekly TV ad impacts seen by adults in the United Kingdom (UK) from 2008 to 2021 [Graph]. In Statista. Retrieved December 05, 2023, from https://www.statista.com/statistics/1178937/adults-exposure-to-tv-ads-uk/
Advertising Standards Authority (UK). "Average number of weekly TV ad impacts seen by adults in the United Kingdom (UK) from 2008 to 2021." Chart. May 11, 2022. Statista. Accessed December 05, 2023. https://www.statista.com/statistics/1178937/adults-exposure-to-tv-ads-uk/
Advertising Standards Authority (UK). (2022). Average number of weekly TV ad impacts seen by adults in the United Kingdom (UK) from 2008 to 2021. Statista. Statista Inc.. Accessed: December 05, 2023. https://www.statista.com/statistics/1178937/adults-exposure-to-tv-ads-uk/
Advertising Standards Authority (UK). "Average Number of Weekly Tv Ad Impacts Seen by Adults in The United Kingdom (Uk) from 2008 to 2021." Statista, Statista Inc., 11 May 2022, https://www.statista.com/statistics/1178937/adults-exposure-to-tv-ads-uk/
Advertising Standards Authority (UK), Average number of weekly TV ad impacts seen by adults in the United Kingdom (UK) from 2008 to 2021 Statista, https://www.statista.com/statistics/1178937/adults-exposure-to-tv-ads-uk/ (last visited December 05, 2023)
Average number of weekly TV ad impacts seen by adults in the United Kingdom (UK) from 2008 to 2021 [Graph], Advertising Standards Authority (UK), May 11, 2022. [Online]. Available: https://www.statista.com/statistics/1178937/adults-exposure-to-tv-ads-uk/