Adults in the United Kingdom (UK) are generally seeing fewer and fewer television ads every year. In 2019, the average number of TV ad impacts was 335.5 a week. However, in 2021 the average exposure to ads reached 309 ad impacts per week.
Average number of weekly TV ad impacts seen by adults in the United Kingdom (UK) from 2008 to 2021
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Other statistics that may interest you TV advertising in the United Kingdom
Overview
7
- Premium Statistic Television advertising spending in the UK 2011-2022
- Premium Statistic TV advertising spending in the UK 2012-2022, by format
- Premium Statistic TV advertising revenue in the United Kingdom (UK) 2013-2022, by source
- Premium Statistic B2B TV ad spend in the UK 2018-2022
- Premium Statistic TV advertising inflation rate in Europe 2023, by country
- Premium Statistic Most-viewed TV advertisers in the UK 2022
- Premium Statistic Largest B2B TV advertisers in the UK 2022
Public broadcasters
5
- Premium Statistic BBC's advertising revenue in the UK 2018-2023
- Basic Statistic ITV advertising revenue 2017-2022
- Premium Statistic Channel 4 advertising revenue 2019-2022, by platform
- Premium Statistic STV Group ad revenue 2018-2022
- Premium Statistic Viewers' response to an increase in advertising on commercial PSBs in the UK 2022
Consumption
6
- Basic Statistic Number of TV households in the UK 2013-2022
- Premium Statistic Traditional TV advertising reach in the UK 2020-2029, by type
- Premium Statistic Linear TV commercial impacts in the UK 2009-2022
- Premium Statistic Adults' exposure to TV ads in the United Kingdom (UK) 2008-2021
- Premium Statistic Time spent with TV advertising in the UK 2022
- Premium Statistic Non-digital advertising touchpoints in the UK 2023
Consumer attitudes
7
- Premium Statistic TV viewers' opinions of TV advertising in the UK 2022
- Premium Statistic TV viewers' concerns around TV advertising in the UK 2022
- Premium Statistic TV viewers' opinions on TV ad volume in the UK 2022
- Premium Statistic Features of TV advertising in the UK 2022
- Premium Statistic Impact on SVOD viewing on TV ad tolerance in the UK 2022
- Premium Statistic Attittudes towards product placement in the UK 2023
- Premium Statistic Memorability of DOOH vs TV ads in Great Britain 2022
Spotlight: industry spending
5
- Premium Statistic Automotive ad spend on television in the UK 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on television in the UK 2019-2021
- Premium Statistic Entertainment & leisure ad spend on television in the UK 2019-2021
- Premium Statistic Food ad spend on television in the UK 2019-2021
- Premium Statistic Healthcare ad spend on television in the UK 2019-2021
Further related statistics
16
- U.S. consumers who find TV advertising helpful 2017
- Awareness of smart TV advertising and high interaction in the UK 2015
- Most frequent activity during TV ad breaks in the United Kingdom (UK) 2016
- Television ad expenditure in Saudi Arabia 2008-2016
- Advantage of advertising on smart TVs in the United Kingdom (UK) 2015
- Advertising market revenue in Russia 2020-2025, by segment
- TV commercial impacts per year in the United Kingdom (UK) 2003-2012
- TV commercial impacts per person per day in the United Kingdom (UK) 2003-2013
- TV net advertising spending in the Netherlands 2012-2021
- Ad revenue growth in China 2020-2021, by TV broadcast type
- Coronavirus lockdown impact on weekly advertising by TV channel type Spain 2020
- U.S. TV ad campaign success limitation factors 2018
- Most memorable TV ads during the Olympics in the U.S. 2016
- Average rate card price for TV commercial spots during Ramadan in MENA 2015
- Average daily time spent viewing TV spots in Hungary 2017-2021
- Minutes of TV advertisement per hour during Ramadan in MENA 2015
Further Content: You might find this interesting as well
Statistics
- U.S. consumers who find TV advertising helpful 2017
- Awareness of smart TV advertising and high interaction in the UK 2015
- Most frequent activity during TV ad breaks in the United Kingdom (UK) 2016
- Television ad expenditure in Saudi Arabia 2008-2016
- Advantage of advertising on smart TVs in the United Kingdom (UK) 2015
- Advertising market revenue in Russia 2020-2025, by segment
- TV commercial impacts per year in the United Kingdom (UK) 2003-2012
- TV commercial impacts per person per day in the United Kingdom (UK) 2003-2013
- TV net advertising spending in the Netherlands 2012-2021
- Ad revenue growth in China 2020-2021, by TV broadcast type
- Coronavirus lockdown impact on weekly advertising by TV channel type Spain 2020
- U.S. TV ad campaign success limitation factors 2018
- Most memorable TV ads during the Olympics in the U.S. 2016
- Average rate card price for TV commercial spots during Ramadan in MENA 2015
- Average daily time spent viewing TV spots in Hungary 2017-2021
- Minutes of TV advertisement per hour during Ramadan in MENA 2015
Advertising Standards Authority (UK). (May 11, 2022). Average number of weekly TV ad impacts seen by adults in the United Kingdom (UK) from 2008 to 2021 [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1178937/adults-exposure-to-tv-ads-uk/
Advertising Standards Authority (UK). "Average number of weekly TV ad impacts seen by adults in the United Kingdom (UK) from 2008 to 2021." Chart. May 11, 2022. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1178937/adults-exposure-to-tv-ads-uk/
Advertising Standards Authority (UK). (2022). Average number of weekly TV ad impacts seen by adults in the United Kingdom (UK) from 2008 to 2021. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1178937/adults-exposure-to-tv-ads-uk/
Advertising Standards Authority (UK). "Average Number of Weekly Tv Ad Impacts Seen by Adults in The United Kingdom (Uk) from 2008 to 2021." Statista, Statista Inc., 11 May 2022, https://www.statista.com/statistics/1178937/adults-exposure-to-tv-ads-uk/
Advertising Standards Authority (UK), Average number of weekly TV ad impacts seen by adults in the United Kingdom (UK) from 2008 to 2021 Statista, https://www.statista.com/statistics/1178937/adults-exposure-to-tv-ads-uk/ (last visited April 26, 2024)
Average number of weekly TV ad impacts seen by adults in the United Kingdom (UK) from 2008 to 2021 [Graph], Advertising Standards Authority (UK), May 11, 2022. [Online]. Available: https://www.statista.com/statistics/1178937/adults-exposure-to-tv-ads-uk/