Canada: consumer opinion on advertising 2014-2018

The graph shows data on consumer opinion of advertising in Canada from 2014 to 2018. It was found that in October 2014, 67 percent of respondents had a favorable view of advertising, a figure which increased to 77 percent by April 2018, showing that consumer opinion of advertising is on the rise.

Favorability of advertising according to consumers in Canada from 2014 to 2018

Share of respondents
April 201877%
July 201776%
March 201672%
January 201570%
October 201467%
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Release date

May 2018



Survey time period

2014 to 2018

Number of respondents


Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*2014 n=1275, 2015 n=1052, 2016 n=1564, 2017 n=1526, 2018 n=1851

Question: Generally speaking, how favorable is your impression of the advertising you see, hear or read?

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Statistics on "Advertising in Canada"

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