Canada: consumer opinion on advertising 2021

Published by
Valentina Dencheva,
Dec 13, 2023
During a 2021 survey carried out among consumer in Canada, it was found that 83 percent of respondents had an at least somewhat favorable view of advertising. On the other hand, 17 percent of responding consumers stated that their opinion was not very or not at all favorable.

Favorability of advertising according to consumers in Canada as of fall 2021

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Sources

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Release date

April 2022

Region

Canada

Survey time period

fall 2021

Number of respondents

1,604 respondents

Age group

18 years and older

Supplementary notes

* Figure for "not at all favorable" calculated by Statista based on data provided by the source.
Original question: "How do you typically learn about products, services, and brands that you might purchase?"
The source does not provide information on the type of survey used.

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