Food and beverage apps: popular categories 2014

This statistic presents the distribution of apps published by leading food and beverage companies in 2014, by category. Current data indicates that 17 percent of apps published by leading food and beverage companies are recipe apps.

Distribution of apps published by leading food and beverage companies in 2014, by category

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Source

Release date

March 2014

Region

Worldwide

Survey time period

2014

Supplementary notes

The source does not provide exact information regarding the date of survey.

Games and entertainment include games, competition with prizes and children educational games.
Recipes include recipes for food and beverages.
Sales promotion includes loyalty programs (earning points, downloadable items or gifts when scanning and buying the product), cause marketing programs (a certain percentage of the product's price is donated for a noble cause once the consumer buys and scans the product) and trade sales promotions.
Company information includes information for consumers (history of company, available products etc) as well as corporate entities (financial data).
Product information includes apps which are geared towards healthcare professionals and give information e.g. nutritional supplements or baby foods.

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