Share of online traffic and sales worldwide 2019, by device

Almost 61 percent of global online retail traffic was generated via mobile, along with over 50 percent of online sales in the vertical. While desktop devices were trailing mobile in terms of traffic in several segments, most sales were still generated via desktop.

Distribution of online shopping traffic and sales worldwide in 2019, by device

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Source

Release date

March 2020

Region

Worldwide

Survey time period

2019

Number of respondents

500 global brands

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