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Leading hotel loyalty programs in the United States as of October 2017, by customer satisfaction index score*

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Leading hotel loyalty programs in the U.S. 2017, by customer satisfaction score This statistic shows the leading hotel loyalty programs in the United States as of October 2017, by customer satisfaction index score. Marriott Rewards was the highest ranking loyalty/rewards program with a customer satisfaction index score of 806 out of 1,000.
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Customer satisfaction index score
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Description Source More information
This statistic shows the leading hotel loyalty programs in the United States as of October 2017, by customer satisfaction index score. Marriott Rewards was the highest ranking loyalty/rewards program with a customer satisfaction index score of 806 out of 1,000.
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Release date
November 2017
Region
United States
Survey time period
September to October 2017
Number of respondents
4,682 respondents
Special properties
consumers who have joined a loyalty plan
Method of interview
Online survey
Supplementary notes
* Customer satisfaction index score based on 1,000-point scale.
Customer satisfaction is measured by examining the following factors: account maintenance/management (23 percent); ease of redeeming points/miles (22 percent); ease of earning points/miles (18 percent); reward program terms (16 percent); variety of benefits (16 percent); and customer service (five percent).

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