This chart shows some of the media consumption habits of the Silent Generation in the United States in 2012. According to a recent study, the Silent Generation was 56 percent more likely than other U.S. adults to read a newspaper (print or e-edition).
Media consumption habits of the Silent Generation in the United States in 2012
Characteristic
Characteristic
Percent more likely than other U.S. adults to live in a household that subscribes to cable (and have not yet embraced more digitized options for television viewing)
10%
Percent more likely than other U.S. adults to read a newspaper (print or e-edition)
56%
Share of the Silent Generation who used the internet in the last 30 days to read national news
15%
Share of the Silent Generation who visited a newspaper or television website in the last 30 days
11%
Share of the Silent Generation who live in a household that owns a high-definition television
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Scarborough Research. (February 14, 2013). Media consumption habits of the Silent Generation in the United States in 2012 [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/300076/media-consumption-habits-of-us-silent-generation/
Scarborough Research. "Media consumption habits of the Silent Generation in the United States in 2012." Chart. February 14, 2013. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/300076/media-consumption-habits-of-us-silent-generation/
Scarborough Research. (2013). Media consumption habits of the Silent Generation in the United States in 2012. Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/300076/media-consumption-habits-of-us-silent-generation/
Scarborough Research. "Media Consumption Habits of The Silent Generation in The United States in 2012." Statista, Statista Inc., 14 Feb 2013, https://www.statista.com/statistics/300076/media-consumption-habits-of-us-silent-generation/
Scarborough Research, Media consumption habits of the Silent Generation in the United States in 2012 Statista, https://www.statista.com/statistics/300076/media-consumption-habits-of-us-silent-generation/ (last visited December 13, 2024)
Media consumption habits of the Silent Generation in the United States in 2012 [Graph], Scarborough Research, February 14, 2013. [Online]. Available: https://www.statista.com/statistics/300076/media-consumption-habits-of-us-silent-generation/