Silent Generation: media consumption habits 2012

Media consumption habits of the Silent Generation in the United States in 2012

by Statista Research Department, last edited Feb 14, 2013
Silent Generation: media consumption habits 2012 This chart shows some of the media consumption habits of the Silent Generation in the United States in 2012. According to a recent study, the Silent Generation was 56 percent more likely than other U.S. adults to read a newspaper (print or e-edition).
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Media consumption habits of the Silent Generation in the United States in 2012

Percent more likely than other U.S. adults to live in a household that subscribes to cable (and have not yet embraced more digitized options for television viewing)10%
Percent more likely than other U.S. adults to read a newspaper (print or e-edition)56%
Share of the Silent Generation who used the internet in the last 30 days to read national news15%
Share of the Silent Generation who visited a newspaper or television website in the last 30 days11%
Share of the Silent Generation who live in a household that owns a high-definition television63%
Percent more likely than other U.S. adults to live in a household that subscribes to cable (and have not yet embraced more digitized options for television viewing)10%
Percent more likely than other U.S. adults to read a newspaper (print or e-edition)56%
Share of the Silent Generation who used the internet in the last 30 days to read national news15%
Share of the Silent Generation who visited a newspaper or television website in the last 30 days11%
Share of the Silent Generation who live in a household that owns a high-definition television63%
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by Statista Research Department, last edited Feb 14, 2013
This chart shows some of the media consumption habits of the Silent Generation in the United States in 2012. According to a recent study, the Silent Generation was 56 percent more likely than other U.S. adults to read a newspaper (print or e-edition).
Show more
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