
Number of TV households in the U.S. 2000-2023
pay TV penetration rate in the U.S. was pegged at 66 percent in 2022, marking a drop of over 10 percentage points in just five years.
According to estimates, there are 123.8 million TV homes in the United States for the 2022-2023 TV season. Whilst the number of TV households continues to grow, pay TV is becoming less popular – the