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Time spent with media in the U.S. 2018, by age group
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Time spent with media in the U.S. 2018, by age group
Daily time spent with selected media in the United States in 3rd quarter 2018, by age group (in minutes)
by Amy Watson,
last edited
Jun 27, 2019
The timeline shows data on the daily time spent with selected media in the United States in the third quarter of 2018, sorted by age group. According to the source, Millennials (18-34 year olds) spent an average of two hours per day watching live and time-shifted TV in the measured period, whereas adults aged 65 or above spend almost seven hours watching TV in this way.
Daily time spent with selected media in the United States in 3rd quarter 2018, by age group (in minutes)
| Live + time-shifted TV | Radio | TV-connected device (e.g. DVD, game console, internet connected device) | Internet on a computer | App/web on a smartphone | App/web on a tablet | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| Live + time-shifted TV | Radio | TV-connected device (e.g. DVD, game console, internet connected device) | Internet on a computer | App/web on a smartphone | App/web on a tablet | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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by Amy Watson,
last edited
Jun 27, 2019
The timeline shows data on the daily time spent with selected media in the United States in the third quarter of 2018, sorted by age group. According to the source, Millennials (18-34 year olds) spent an average of two hours per day watching live and time-shifted TV in the measured period, whereas adults aged 65 or above spend almost seven hours watching TV in this way.
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- Release date
- March 2019
- Region
- United States
- Survey time period
- Q3 2018
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2019
More information
- Region
- United States
- Survey time period
- Q3 2018
Other statistics on the topic
U.S. Millennials: Media & Marketing
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Statistics on "Millennials in the U.S.: media & marketing"
- General
The most important statistics
- Daily time spent with selected media in the United States in 3rd quarter 2018, by age group (in minutes)Time spent with media in the U.S. 2018, by age group
- Most popular media activities carried out on a regular basis among consumers in the United States as of January 2018, by age Most common media activities in the U.S. 2018, by age
- Preferred media activities among consumers in the United States as of July 2018, by age groupFavorite media activities in the U.S. in 2018, by age group
- Media reach among LGBTQ consumers in the U.S. 2018, by generationMedia use among LGBTQ consumers in the U.S. 2018, by generation
- Millennial consumer electronic devices ownership rate in the United States as of January 2018, by ethnicityU.S. Millennials: consumer devices penetration by ethnicity 2018
- Total number of Millennials who use smart speakers in the United States in 2017 and 2018 (in millions)Smart speaker user number among Millennials in the United States 2017-2018
- TV and video
The most important statistics
- Weekly TV reach in the United States as of March 2018, by age groupTV reach in the U.S. Q1 2018, by age
- Share of viewers who watch traditional TV on a weekly basis in the United States as of November 2018, by age groupWeekly viewing of traditional TV in the U.S. 2018, by age group
- Weekly time spent by U.S. adults watching video content via computer as of 1st quarter 2018, by age group (in minutes)U.S. weekly time spent on online video 2018, by age
- Weekly time spent by U.S. adults watching video content via smartphone as of 1st quarter 2018, by age group (in minutes)U.S. weekly time spent on smartphone video 2018, by age group
- Average daily time spent watching TV per capita in the United States in 2018, by age group (in hours)U.S. TV consumption: daily viewing time in 2018, by age
- Share of Millennials who watched more than three hours of TV or video content per day in the United States as of June 2018, by methodMillennials watching 3+ hours of TV and video daily in the U.S. 2018, by method
- Share of TV connected device users in the United States in September 2018, by ageConnected devices users in the U.S. September 2018, by age
- Leading video viewing genres among Millennials in the United States as of April 2018, by deviceVideo genres viewed in the last month among Millennials in the U.S. 2018, by device
- Film
The most important statistics
- Number of movies seen per capita in a theater in the United States in 2017 and 2018, by age groupNumber of movies seen in a theater in the U.S 2017-2018, by age group
- Number of frequent moviegoers in the United States in 2017, by age group (in millions)U.S. frequent moviegoers 2017-2018, by age group
- Average number of movies watched in movie theaters monthly among adults in the United States as of February 2019, by age groupFrequency of going to the movies in the U.S. 2019, by age group
- Share of adults who read reviews before watching a movie in the United States as of August 2018, by age groupMovie review readers U.S. 2018, by age group
- Most popular movie genres among adults in the United States as of December 2018, by age groupFavorite film genres in the U.S. 2018, by age group
- Radio & audio
The most important statistics
- Monthly online radio reach in the United States in 2018, by ageOnline radio reach in the U.S. 2018, by age
- Weekly radio reach in the United States in 2019, by age and genderRadio reach in the U.S. in 2019, by age and gender
- Leading radio formats among Millennials in the United States in 2018Leading radio formats of U.S. Millennials 2018
- Number of weekly radio listeners in the United States in 1st quarter 2018, by demographic groupRadio listeners number in the U.S. in 2018, by demographic group
- Share of consumers who listen to the radio on a weekly basis in the United States as of the 4th quarter of 2018, by age groupConsumers listening to the radio on a weekly basis U.S. 2018, by age group
- Share of Spotify users in the United States as of March 2018, by ageSpotify users in the U.S. 2018, by age
- Share of people who listen to podcasts on a monthly basis in the United States from 2014 to 2018, by age groupShare of people who listen to podcasts monthly in the U.S. 2014-2018, by age
- Share of consumers who listen to podcasts on a weekly basis in the United States as of the 4th quarter of 2018, by age groupConsumers listening to podcasts on a weekly basis U.S. 2018, by age group
The most important statistics
- Printed book readers in the United States in 2018, by age groupPrinted book readers in the U.S. 2018, by age group
- Share of adults who have read a book in any format in the last 12 months in the United States in 2018, by ageBook readers in the U.S. 2018, by age
- Number of print magazine issues read monthly in the United States in fall 2017, by age groupNumber of print magazines read in the U.S. 2017, by age group
- Frequency of reading print newspapers by consumers in the United States as of May 2017, by age groupFrequency of reading print newspapers by U.S. consumers 2017, by age group
- Share of Millennials reading poetry in the United States in 2012 and 2017Millennials poetry reading rate in the U.S. 2012-2017
- Frequency of reading comic books among adults in the United States as of November 2018, by age groupFrequency of reading comics in the U.S. 2018, by age group
- Share of consumers who use a Bible in the United States in 2018, by age groupConsumers who use a Bible in the U.S. 2018, by age
- News
The most important statistics
- Leading news sources among young consumers in the United States as of 3rd quarter 2017Young adults' primary news sources in the U.S. 2017
- Frequency of using selected news sources among Millennials in the United States as of April 2019Frequency of consuming news from selected sources by Millennials in the U.S. 2019
- Most popular news platforms among consumers in the United States as of August 2018, by age groupMost popular news platforms in the U.S. 2018, by age group
- Main network used for television news among consumers in the United States as of May 2018, by ageMost used network for television news in the U.S.as of May 2018, by age
- Frequency of watching cable news in the United States as of July 2018, by age groupFrequency of watching cable news in the U.S. 2018, by age
- Average quarter hour (AQH) share for news/talk radio among Millennials in the United States from January 2014 to January 2018 Share of Millennial radio audience listening to news/talk radio in U.S. 2014-2018
- Share of adults who have ever spoken with or been interviewed by a local journalist in the United States as of November 2018, by age groupInteractions with local journalists in the U.S. 2018, by age group
- Share of voters who are concerned about the influence of fake news on voters and elections in the United States as of June 2018, by age groupU.S. voters concerned about fake news influence on elections 2018, by age group
- Gaming
The most important statistics
- Distribution of video gamers worldwide in 2017, by age group and genderGlobal gamer share worldwide in 2017, by age and gender
- Distribution of paying gamers in the United States as of May 2018, by age group and genderShare of paying gamers in the U.S. as of May 2018, by age and gender
- Age breakdown of video game players in the United States in 2019Age of U.S. video game players in 2019
- Average daily time spent playing games and using computer for leisure per capita in the United States in 2018, by age group (in minutes)U.S. daily time spent playing games and leisure computer use 2018, by age
- Distribution of eSports fans in the United States in 2017, by age groupDistribution of U.S. eSports fans 2017, by age
- Subscription services
The most important statistics
- Share of consumers with a video or music streaming service subscription in the United States as of February 2019, by generationStreaming subscribers in the U.S. 2019, by service and generation
- Share of adults with a Netflix subscription in the United States as of December 2018, by age groupShare of adults who have a Netflix subscription in the U.S. 2018, by age group
- Share of Netflix subscribers among VoD users in the United States in 2018, by age groupNetflix subscribers among VoD users in the U.S. 2018, by age
- Share of Amazon Prime Video subscribers among VoD users in the United States in 2018, by age groupAmazon Prime Video subscribers among VoD users in the U.S. 2018, by age
- Share of adults with a HBO Now/HBO Go subscription in the United States as of January 2019, by age groupShare of adults who have a HBO Now/HBO Go subscription in the U.S. 2019, by age group
- Share of adults with a Hulu subscription in the United States as of January 2019, by age groupShare of adults who have a Hulu subscription in the U.S. 2019, by age group
- Share of households streaming an SVOD service daily in the United States as of July 2018, by user age groupShare of households streaming SVOD daily in the U.S. 2018, by user age group
- Share of adults who have ever subscribed to a streaming service exclusively to watch a certain show in the United States as of March 2019, by age groupStreamers subscribed to as service due to a specific show U.S. 2019, by age group
- Marketing & advertising
The most important statistics
- Views on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Share of adults who pay attention to commercials in the United States as of April 2019, by age groupShare of U.S. adults paying attention to commercials in 2019, by age
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads on websites 2018, by age group
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Attitudes of influencer marketing audiences towards social media influencers worldwide as of February 2018, by age groupOpinions of consumers about social media influencers in 2018, by age
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age groupAdblocking penetration rate in the U.S. Q2 2018, by age group
- Share of retailers who plan to change their marketing spending to consumers in the United States as of January 2018, by generationU.S. retailers marketing spend plans 2018, by generation
- Social media
The most important statistics
- Percentage of U.S. adults who use Facebook as of February 2019, by age groupFacebook usage reach in the United States 2019, by age group
- Percentage of U.S. adults who use Instagram as of February 2019, by age groupInstagram usage reach in the United States 2019, by age group
- Percentage of U.S. adults who use Twitter as of February 2019, by age groupTwitter usage reach in the United States 2019, by age group
- Percentage of U.S. adults who use Pinterest as of February 2019, by age groupPinterest usage reach in the United States 2019, by age group
- Distribution of Facebook Messenger users in the United States as of May 2019, by age groupFacebook Messenger user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of May 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Twitter users in the United States as of September 2018, by age groupTwitter: distribution of U.S. users 2018, by age
- Recreation and entertainment
The most important statistics
- Travel planning methods of Millennials in the United States as of July 2018Travel planning methods of Millennials in the U.S. as of July 2018
- Websites visited on a regular basis for travel information by Millennials from the United States as of June 2018* Websites visited on a regular basis for travel information by Millennials U.S. 2018
- Information sources used by Millennials from the United States when searching for vacation ideas as of June 2018* Information sources used by Millennials when searching for vacation ideas U.S. 2018
- Share of Millennials who watch sports highlights in the United States as of June 2017, by platformMillennials sports highlights viewership in the U.S. 2017, by platform
- Preferred source for watching the Winter Olympics in 2018 in the United States as of February 2018, by agePreference source for watching Winter Olympics U.S. 2018, by age
- Share of LGBTQ consumers who attended an LGBTQ film festival in the United States as of June 2018, by generationFilm festival attendance among LGBTQ consumers in the U.S. 2018, by generation
- Popular culture
The most important statistics
- Favorite Star Wars movie among adults in the United States as of April 2019, by ageFavorite Star Wars movie in the U.S. 2019, by age
- Most favorable James Bond movies in the United States as of March 2019, by generationFavorite James Bond films in the U.S. 2019, by generation
- Share of adults who have never watched a James Bond movie in the United States as of March 2019, by generationAdults who have never seen a James Bond film U.S. 2019, by generation
- Favorite TV shows of all time among Millennials in the United States as of April 2018Favorite all-time TV shows among Millennials in the U.S. 2018
- Leading favorite contemporary TV shows according to Millennials in the United States as of April 2018, by rating scoreContemporary TV shows with the highest ratings among Millennials in the U.S. 2018
- Level of enjoyment of the Game of Thrones TV series in the United States as of April 2019, by generationEnjoyment of Game of Thrones TV series in the U.S. 2019, by generation
- Level of engagement with the A Song of Fire and Ice book series in the United States as of April 2019, by generationFamiliarity with A Song of Fire and Ice book series in the U.S. 2019, by generation
- Share of adults who are fans of Marvel Comics in the United States as of April 2019, by age groupFans of Marvel Comics in the U.S. 2019, by age group
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Statistics on "Millennials in the U.S.: media & marketing"
- Daily time spent with selected media in the United States in 3rd quarter 2018, by age group (in minutes)
- Most popular media activities carried out on a regular basis among consumers in the United States as of January 2018, by age
- Preferred media activities among consumers in the United States as of July 2018, by age group
- Media reach among LGBTQ consumers in the U.S. 2018, by generation
- Millennial consumer electronic devices ownership rate in the United States as of January 2018, by ethnicity
- Total number of Millennials who use smart speakers in the United States in 2017 and 2018 (in millions)
- Weekly TV reach in the United States as of March 2018, by age group
- Share of viewers who watch traditional TV on a weekly basis in the United States as of November 2018, by age group
- Weekly time spent by U.S. adults watching video content via computer as of 1st quarter 2018, by age group (in minutes)
- Weekly time spent by U.S. adults watching video content via smartphone as of 1st quarter 2018, by age group (in minutes)
- Average daily time spent watching TV per capita in the United States in 2018, by age group (in hours)
- Share of Millennials who watched more than three hours of TV or video content per day in the United States as of June 2018, by method
- Share of TV connected device users in the United States in September 2018, by age
- Leading video viewing genres among Millennials in the United States as of April 2018, by device
- Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018
- Share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, by platform
- Most indispensable TV networks and video sources according to 16 to 34-year-olds in the United States as of January 2019
- Number of movies seen per capita in a theater in the United States in 2017 and 2018, by age group
- Number of frequent moviegoers in the United States in 2017, by age group (in millions)
- Average number of movies watched in movie theaters monthly among adults in the United States as of February 2019, by age group
- Share of adults who read reviews before watching a movie in the United States as of August 2018, by age group
- Most popular movie genres among adults in the United States as of December 2018, by age group
- Monthly online radio reach in the United States in 2018, by age
- Weekly radio reach in the United States in 2019, by age and gender
- Leading radio formats among Millennials in the United States in 2018
- Number of weekly radio listeners in the United States in 1st quarter 2018, by demographic group
- Share of consumers who listen to the radio on a weekly basis in the United States as of the 4th quarter of 2018, by age group
- Share of Spotify users in the United States as of March 2018, by age
- Share of people who listen to podcasts on a monthly basis in the United States from 2014 to 2018, by age group
- Share of consumers who listen to podcasts on a weekly basis in the United States as of the 4th quarter of 2018, by age group
- Share of consumers who stream or download music on a weekly basis in the United States as of the 4th quarter of 2018, by age group
- Distribution of CD buyers in the United States in 2018, by age group
- Distribution of new vinyl record buyers in the United States in 2018, by age group
- Printed book readers in the United States in 2018, by age group
- Share of adults who have read a book in any format in the last 12 months in the United States in 2018, by age
- Number of print magazine issues read monthly in the United States in fall 2017, by age group
- Frequency of reading print newspapers by consumers in the United States as of May 2017, by age group
- Share of Millennials reading poetry in the United States in 2012 and 2017
- Frequency of reading comic books among adults in the United States as of November 2018, by age group
- Share of consumers who use a Bible in the United States in 2018, by age group
- Leading news sources among young consumers in the United States as of 3rd quarter 2017
- Frequency of using selected news sources among Millennials in the United States as of April 2019
- Most popular news platforms among consumers in the United States as of August 2018, by age group
- Main network used for television news among consumers in the United States as of May 2018, by age
- Frequency of watching cable news in the United States as of July 2018, by age group
- Average quarter hour (AQH) share for news/talk radio among Millennials in the United States from January 2014 to January 2018
- Share of adults who have ever spoken with or been interviewed by a local journalist in the United States as of November 2018, by age group
- Share of voters who are concerned about the influence of fake news on voters and elections in the United States as of June 2018, by age group
- Distribution of video gamers worldwide in 2017, by age group and gender
- Distribution of paying gamers in the United States as of May 2018, by age group and gender
- Age breakdown of video game players in the United States in 2019
- Average daily time spent playing games and using computer for leisure per capita in the United States in 2018, by age group (in minutes)
- Distribution of eSports fans in the United States in 2017, by age group
- Share of consumers with a video or music streaming service subscription in the United States as of February 2019, by generation
- Share of adults with a Netflix subscription in the United States as of December 2018, by age group
- Share of Netflix subscribers among VoD users in the United States in 2018, by age group
- Share of Amazon Prime Video subscribers among VoD users in the United States in 2018, by age group
- Share of adults with a HBO Now/HBO Go subscription in the United States as of January 2019, by age group
- Share of adults with a Hulu subscription in the United States as of January 2019, by age group
- Share of households streaming an SVOD service daily in the United States as of July 2018, by user age group
- Share of adults who have ever subscribed to a streaming service exclusively to watch a certain show in the United States as of March 2019, by age group
- Most important features of music streaming services among Millennials in the United States as of March 2018
- Views on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Share of adults who pay attention to commercials in the United States as of April 2019, by age group
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- Share of retailers who plan to change their marketing spending to consumers in the United States as of January 2018, by generation
- Percentage of U.S. adults who use Facebook as of February 2019, by age group
- Percentage of U.S. adults who use Instagram as of February 2019, by age group
- Percentage of U.S. adults who use Twitter as of February 2019, by age group
- Percentage of U.S. adults who use Pinterest as of February 2019, by age group
- Distribution of Facebook Messenger users in the United States as of May 2019, by age group
- Distribution of Instagram users in the United States as of May 2019, by age group
- Distribution of Twitter users in the United States as of September 2018, by age group
- Travel planning methods of Millennials in the United States as of July 2018
- Websites visited on a regular basis for travel information by Millennials from the United States as of June 2018*
- Information sources used by Millennials from the United States when searching for vacation ideas as of June 2018*
- Share of Millennials who watch sports highlights in the United States as of June 2017, by platform
- Preferred source for watching the Winter Olympics in 2018 in the United States as of February 2018, by age
- Share of LGBTQ consumers who attended an LGBTQ film festival in the United States as of June 2018, by generation
- Favorite Star Wars movie among adults in the United States as of April 2019, by age
- Most favorable James Bond movies in the United States as of March 2019, by generation
- Share of adults who have never watched a James Bond movie in the United States as of March 2019, by generation
- Favorite TV shows of all time among Millennials in the United States as of April 2018
- Leading favorite contemporary TV shows according to Millennials in the United States as of April 2018, by rating score
- Level of enjoyment of the Game of Thrones TV series in the United States as of April 2019, by generation
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