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Time spent with media in the U.S. 2018, by age group
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Time spent with media in the U.S. 2018, by age group
Daily time spent with selected media in the United States in 2nd quarter 2018, by age group (in minutes)
The timeline shows data on the daily time spent with selected media in the United States in the second quarter of 2018, sorted by age group. According to the source, Millennials (18-34 year olds) spent an average of two hours per day watching live and time-shifted TV in the measured period, whereas adults aged 65 or above spend almost seven hours watching TV in this way.
Daily time spent with selected media in the United States in 2nd quarter 2018, by age group (in minutes)
| Live + time-shifted TV | Radio | TV-connected device (e.g. DVD, game console, internet connected device) | Internet on a computer | App/web on a smartphone | App/web on a tablet | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| Live + time-shifted TV | Radio | TV-connected device (e.g. DVD, game console, internet connected device) | Internet on a computer | App/web on a smartphone | App/web on a tablet | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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Description
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The timeline shows data on the daily time spent with selected media in the United States in the second quarter of 2018, sorted by age group. According to the source, Millennials (18-34 year olds) spent an average of two hours per day watching live and time-shifted TV in the measured period, whereas adults aged 65 or above spend almost seven hours watching TV in this way.
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- Release date
- December 2018
- Region
- United States
- Survey time period
- Q2 2018
Source
- Show sources information
- Show publisher information
- Release date
- December 2018
More information
- Region
- United States
- Survey time period
- Q2 2018
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Statistics on "Millennials in the U.S.: media & marketing"
- General
The most important statistics
- Daily time spent with selected media in the United States in 2nd quarter 2018, by age group (in minutes)Time spent with media in the U.S. 2018, by age group
- Weekly time Millennials spent with selected media in the United States as of March 2016 (in minutes)Time Millennials spent with media in the U.S. in 2016
- Weekly time spent with selected media among female Millennials in the United States in 1st quarter 2017 (in minutes)Time female Millennials spent with media in the U.S. Q1 2017
- Millennial consumer electronic devices ownership rate in the United States as of January 2018, by ethnicityU.S. Millennials: consumer devices penetration by ethnicity 2018
- TV, video & film
The most important statistics
- Weekly TV reach in the United States as of March 2018, by age groupTV reach in the U.S. Q1 2018, by age
- Average daily time spent watching TV per capita in the United States in 2017, by age group (in hours)U.S. TV consumption: daily viewing time in 2017, by age
- Weekly time spent with TV among young adults in the United States from 1st quarter 2011 to 2nd quarter 2017 (in minutes)Time spent with TV among young adults in the U.S. 2011-2017
- Average weekly time spent watching live TV among 18-to-24 year-olds in the United States from 2nd quarter 2014 to 2nd quarter 2018 (in hours) Weekly time spent watching live TV among 18-to-24 year-olds in the U.S. 2018
- Average daily time spent searching for and viewing TV content on selected platforms among Millennials worldwide as of October 2017 (in minutes)Millennials time spent viewing TV content on selected platforms worldwide 2017
- Leading favorite contemporary TV shows according to Millennials in the United States as of April 2018, by rating scoreContemporary TV shows with the highest ratings among Millennials in the U.S. 2018
- TV brand recognition* among Millennials in the United States as of April 2017TV brand recognition among Millennials in the U.S. 2017
- TV consumption methods of Millennials in the United States as of April 2017Ways in which Millennials watch TV in the U.S. as of 2017
- Radio & audio
The most important statistics
- Weekly radio reach in the United States in 2018, by age and genderRadio reach in the U.S. in 2018, by age and gender
- Number of weekly radio listeners in the United States in 1st quarter 2018, by demographic groupRadio listeners number in the U.S. in 2018, by demographic group
- Leading radio formats among Millennials in the United States in 2018Leading radio formats of U.S. Millennials 2018
- Monthly online radio reach in the United States in 2018, by ageOnline radio reach in the U.S. 2018, by age
- Share of consumers who stream or download music or radio on a weekly basis in the United States in 2017, by ageConsumers who stream or download music on a weekly basis in the U.S. 2017, by age
- Frequency of using paid podcast services in the U.S. 2017, by age groupFrequency of paid podcast service usage in the U.S. 2017, by age group
- Frequency of using free podcast services in the U.S. 2017, by age groupFrequency of free podcast service usage in the U.S. 2017, by age group
- Distribution of audiobook listeners in the United States in 2017, by ageAudiobook consumers in the U.S. 2017, by age
The most important statistics
- Average daily time spent reading per capita in the United States in 2017, by age group (in hours)U.S. reading consumption: average reading time in 2017, by age
- Frequency of reading print newspapers by consumers in the United States as of May 2017, by age groupFrequency of reading print newspapers by U.S. consumers 2017, by age group
- Number of digital publishing users in the United States from 2015 to 2021, by age group (in millions)Digital Market Outlook: users of e-publishing in the U.S. 2015-2021, by age
- Frequency of reading digital newspapers by consumers in the United States as of May 2017, by age groupFrequency of reading digital newspapers by U.S. consumers 2017, by age group
- Number of print magazine issues read monthly in the United States in fall 2017, by age groupNumber of print magazines read in the U.S. 2017, by age group
- Frequency of reading print magazines by consumers in the United States as of May 2017, by age groupFrequency of reading print magazines by U.S. consumers 2017, by age group
- Frequency of reading digital magazines by consumers in the United States as of May 2017, by age groupFrequency of reading digital magazines by U.S. consumers 2017, by age group
- Printed book readers in the United States in 2018, by age groupPrinted book readers in the U.S. 2018, by age group
- News
The most important statistics
- Leading news sources among young consumers in the United States as of 3rd quarter 2017Young adults' primary news sources in the U.S. 2017
- Share of consumers who pay for online editorial content in the United States as of 3rd quarter 2017, by ageConsumption of paid online editorial content in the U.S. 2017, by age
- Weekly reach of local TV news in the United States as of 1st quarter 2017, by age groupLocal TV news reach in the U.S. 2017, by age
- Weekly reach of cable TV news in the United States as of 1st quarter 2017, by age groupCable TV news reach in the U.S. 2017, by age
- Weekly reach of national broadcast TV news in the United States as of 1st quarter 2017, by age groupNational broadcast TV news reach in the U.S. 2017, by age
- Weekly time spent listening to news radio in the United States from 2015 to 1st quarter 2017, by age group (in minutes)Time spent listening to news radio in the U.S. 2017, by age
- Monthly reach of television and digital news among Millennials in the United States as of December 2017Monthly TV and online news reach among Millennials in the U.S. 2017
- Main network used for television news among consumers in the United States as of May 2018, by ageMost used network for television news in the U.S.as of May 2018, by age
- Gaming
The most important statistics
- Distribution of video gamers worldwide in 2017, by age group and genderGlobal gamer share worldwide in 2017, by age and gender
- Age breakdown of video game players in the United States in 2018Age of U.S. video game players in 2018
- Number of digital games users in the United States from 2015 to 2021, by age group (in millions)Digital Market Outlook: users of digital games in the U.S. 2015-2021, by age
- Average daily time spent playing games and using computer for leisure per capita in the United States in 2017, by age group (in minutes)U.S. daily time spent playing games and leisure computer use 2017, by age
- Distribution of eSports fans in the United States in 2017, by age groupDistribution of U.S. eSports fans 2017, by age
- Virtual reality (VR) and augmented reality (AR) device ownership and purchase intent among consumers in the United States as of 1st quarter 2017, by age groupVR and AR ownership and purchase intent among U.S. consumers 2017, by age
- Digital
The most important statistics
- Weekly time spent by U.S. population accessing the internet via computer as of 1st quarter 2018, by age group (in minutes)U.S. weekly time spent on internet access via computer 2018, by age
- Weekly time spent by U.S. adults watching video content via computer as of 1st quarter 2018, by age group (in minutes)U.S. weekly time spent on online video 2018, by age
- Average frequency of using an app per day according to mobile device users in the United States as of April 2018, by age groupAverage daily usage frequency per app in the U.S. 2018, by age group
- Share of adults who listen to an audio streaming service in the United States as of August 2017, by ageReach of audio streaming services in the U.S. 2017, by age
- Most important features of music streaming services among Millennials in the United States as of March 2018Important features of music streaming services among Millennials in the U.S. 2018
- Frequency of Instagram use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017U.S. Millennial Instagram usage frequency 2016-2017
- Frequency of Snapchat use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017U.S. Millennial Snapchat usage frequency 2016-2017
- Marketing & advertising
The most important statistics
- Millennial and Gen Z consumer relationship with brands worldwide in 2nd quarter 2017Consumer attitude towards brand loyalty worldwide in Q2 2017, by generation
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by age groupU.S. consumers who purchased products after seeing a TV ad in 2017, by age
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by age groupU.S. consumers who purchased products after seeing a print ad in 2017, by age
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by age groupU.S. consumers who purchased products after seeing an internet ad in 2017, by age
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by age groupU.S. consumers influenced by social media ads to purchase products in 2017, by age
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads on websites 2018, by age group
- Consumer attitude towards brands using artificial intelligence (AI) to create ads in the United States as of 3rd quarter 2017, by age groupU.S. consumer attitude towards brands using AI to create ads in 2017
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Statistics
- Digital media time spent versus ad spend in Canada 2013-2016
- Distribution of media usage in Denmark 2017-2018, by media
- Time spent with media in Canada 2011-2016
- Print media time spent versus ad spend in Canada 2013-2015
- Time spent with media in the U.S. 2011-2018
- Brazil: most commonly used media 2016, by gender
- Brazil: most commonly used media 2016
- Brazil: most commonly used media 2016, by age
- Brazil: most commonly used media 2016, by education
- Brazil: most commonly used media 2016, by income level
- Time spent with media in the U.S. 2015, by income
- Time teenagers spent with various media worldwide 2014
- Average daily media use in the U.S. 2012-2018
- Media use in Japan 2012-2015
- Media reach among gender expansive LGBTQ consumers in the U.S. 2018
- Survey on children's use of selected media platforms in Denmark 2014-2016
- Trust in media in the EU 2017, by gender and medium
- Cross-channel media engagement worldwide 2017, by age group
- Trust in media in the EU 2017, by socio-professional category and medium
- Frequency of online sports news access in China in 2012, by age
Studies
- Ethnic groups in the U.S. - media consumption
- Illegal media consumption in the United Kingdom (UK)
- Media usage in Germany
- Media usage in Europe
- Media usage of children in Germany
- Children and media in the U.S.
- Media usage in Finland
- Media usage of teenagers in Germany
- Fake news in Germany
- Children and media in the United Kingdom (UK)
- Media usage in Switzerland
- Media usage in the United Kingdom (UK)
- Media usage in Denmark
- Media consumption in Russia: key trends
- Media usage in the Netherlands
Statistics on "Millennials in the U.S.: media & marketing"
- Daily time spent with selected media in the United States in 2nd quarter 2018, by age group (in minutes)
- Weekly time Millennials spent with selected media in the United States as of March 2016 (in minutes)
- Weekly time spent with selected media among female Millennials in the United States in 1st quarter 2017 (in minutes)
- Millennial consumer electronic devices ownership rate in the United States as of January 2018, by ethnicity
- Weekly TV reach in the United States as of March 2018, by age group
- Average daily time spent watching TV per capita in the United States in 2017, by age group (in hours)
- Weekly time spent with TV among young adults in the United States from 1st quarter 2011 to 2nd quarter 2017 (in minutes)
- Average weekly time spent watching live TV among 18-to-24 year-olds in the United States from 2nd quarter 2014 to 2nd quarter 2018 (in hours)
- Average daily time spent searching for and viewing TV content on selected platforms among Millennials worldwide as of October 2017 (in minutes)
- Leading favorite contemporary TV shows according to Millennials in the United States as of April 2018, by rating score
- TV brand recognition* among Millennials in the United States as of April 2017
- TV consumption methods of Millennials in the United States as of April 2017
- Number of digital video users in the United States from 2015 to 2021, by age group (in millions)
- Leading video viewing genres among Millennials in the United States as of April 2018, by device
- Share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, by platform
- Number of frequent moviegoers in the United States in 2017, by age (in millions)
- Number of movies seen per capita in a theater in the United States in 2017, by age
- Weekly radio reach in the United States in 2018, by age and gender
- Number of weekly radio listeners in the United States in 1st quarter 2018, by demographic group
- Leading radio formats among Millennials in the United States in 2018
- Monthly online radio reach in the United States in 2018, by age
- Share of consumers who stream or download music or radio on a weekly basis in the United States in 2017, by age
- Frequency of using paid podcast services in the U.S. 2017, by age group
- Frequency of using free podcast services in the U.S. 2017, by age group
- Distribution of audiobook listeners in the United States in 2017, by age
- Average daily time spent reading per capita in the United States in 2017, by age group (in hours)
- Frequency of reading print newspapers by consumers in the United States as of May 2017, by age group
- Number of digital publishing users in the United States from 2015 to 2021, by age group (in millions)
- Frequency of reading digital newspapers by consumers in the United States as of May 2017, by age group
- Number of print magazine issues read monthly in the United States in fall 2017, by age group
- Frequency of reading print magazines by consumers in the United States as of May 2017, by age group
- Frequency of reading digital magazines by consumers in the United States as of May 2017, by age group
- Printed book readers in the United States in 2018, by age group
- Frequency of reading comic books among adults in the United States as of November 2018, by age group
- Leading news sources among young consumers in the United States as of 3rd quarter 2017
- Share of consumers who pay for online editorial content in the United States as of 3rd quarter 2017, by age
- Weekly reach of local TV news in the United States as of 1st quarter 2017, by age group
- Weekly reach of cable TV news in the United States as of 1st quarter 2017, by age group
- Weekly reach of national broadcast TV news in the United States as of 1st quarter 2017, by age group
- Weekly time spent listening to news radio in the United States from 2015 to 1st quarter 2017, by age group (in minutes)
- Monthly reach of television and digital news among Millennials in the United States as of December 2017
- Main network used for television news among consumers in the United States as of May 2018, by age
- Average quarter hour (AQH) share for news/talk radio among Millennials in the United States from January 2014 to January 2018
- Distribution of video gamers worldwide in 2017, by age group and gender
- Age breakdown of video game players in the United States in 2018
- Number of digital games users in the United States from 2015 to 2021, by age group (in millions)
- Average daily time spent playing games and using computer for leisure per capita in the United States in 2017, by age group (in minutes)
- Distribution of eSports fans in the United States in 2017, by age group
- Virtual reality (VR) and augmented reality (AR) device ownership and purchase intent among consumers in the United States as of 1st quarter 2017, by age group
- Weekly time spent by U.S. population accessing the internet via computer as of 1st quarter 2018, by age group (in minutes)
- Weekly time spent by U.S. adults watching video content via computer as of 1st quarter 2018, by age group (in minutes)
- Average frequency of using an app per day according to mobile device users in the United States as of April 2018, by age group
- Share of adults who listen to an audio streaming service in the United States as of August 2017, by age
- Most important features of music streaming services among Millennials in the United States as of March 2018
- Frequency of Instagram use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017
- Frequency of Snapchat use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017
- Millennial and Gen Z consumer relationship with brands worldwide in 2nd quarter 2017
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by age group
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by age group
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by age group
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by age group
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age group
- Consumer attitude towards brands using artificial intelligence (AI) to create ads in the United States as of 3rd quarter 2017, by age group
- Share of time spent per day with digital media versus ad spend share in Canada from 2013 to 2016
- Distribution of media usage in Denmark in 2017 and 2018, by media
- Average time spent per day with major media in Canada from 2011 to 2016 (in minutes)
- Share of time spent per day with print media versus ad spend share in Canada from 2013 to 2015
- Time spent per day with major media in the United States from 2011 to 2018 (in minutes)
- Most commonly used type of media in Brazil as of April 2016, by gender
- Most commonly used type of media in Brazil as of April 2016
- Most commonly used type of media in Brazil as of April 2016, by age group
- Most commonly used type of media in Brazil as of April 2016, by level of education
- Most commonly used type of media in Brazil as of April 2016, by level of income
- Distribution of monthly time spent with media in the United States in 3rd quarter 2015, by medium and household income
- Daily time teenagers spent with various online and offline media worldwide as of 4th quarter 2014
- Average daily media use in the United States from 2012 to 2018, by device (in minutes)
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- Share of Europeans that tended to trust media in 2017, by socio-professional category and medium
- Frequency of online sports news access in China in 2012, by age and gender
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