The timeline shows data on the daily time spent with selected media in the United States in the first quarter of 2017, by age group. According to the source, Millennials spent an average of three hours daily watching live and DVR/time-shifted TV in the first quarter of 2017.
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Time spent with media in the U.S. 2017, by age group
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Daily time spent with selected media in the United States in 1st quarter 2017, by age group (in minutes)
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The timeline shows data on the daily time spent with selected media in the United States in the first quarter of 2017, by age group. According to the source, Millennials spent an average of three hours daily watching live and DVR/time-shifted TV in the first quarter of 2017.
| Live + DVR/time-shifted TV | AM/FM radio | DVD/Blu-Ray device | Game console | Multimedia device | Internet on a PC | App/web on a smartphone | App/web on a tablet | |
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| - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - |
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| - | - | - | - | - | - | - | - | - |
| Live + DVR/time-shifted TV | AM/FM radio | DVD/Blu-Ray device | Game console | Multimedia device | Internet on a PC | App/web on a smartphone | App/web on a tablet | |
|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - |
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The timeline shows data on the daily time spent with selected media in the United States in the first quarter of 2017, by age group. According to the source, Millennials spent an average of three hours daily watching live and DVR/time-shifted TV in the first quarter of 2017.
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- Release date
- July 2017
- Region
- United States
- Survey time period
- Q1 2017
More information
- Region
- United States
- Survey time period
- Q1 2017
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Statistics on "Millennials in the U.S.: Media & Marketing"
- General
The most important statistics
- Daily time spent with selected media in the United States in 1st quarter 2017, by age group (in minutes)Time spent with media in the U.S. 2017, by age group
- Household penetration of selected devices among Millennials in the United States in 2016, by typeMedia penetration among Millennials in the U.S. 2016
- Weekly time Millennials spent with selected media in the United States as of March 2016 (in minutes)Time Millennials spent with media in the U.S. in 2016
- TV & video
The most important statistics
- Weekly TV reach in the United States in March 2017, by ageTV reach in the U.S. March 2017, by age
- Share of Millennials who watch TV weekly in the United States in 2016, by typeWeekly TV watching among Millennials in the U.S. 2016, by type
- Average daily time spent watching TV per capita in the United States in 2017, by age group (in hours)U.S. TV consumption: daily viewing time in 2017, by age
- Weekly time spent with TV among young adults in the United States from 1st quarter 2011 to 2nd quarter 2017 (in minutes)Time spent with TV among young adults in the U.S. 2011-2017
- Average daily time spent searching for and viewing TV content on selected platforms among Millennials worldwide as of October 2017 (in minutes)Millennials time spent viewing TV content on selected platforms worldwide 2017
- Average weekly time spent watching TV among Millennials in the United States as of 4th quarter 2016, by age (in minutes) Weekly time Millennials spent watching TV in the U.S. 2016, by age
- Leading broadcast TV shows in the United States in 2016, by Millennial ratingsMillennials: TV shows with the highest ratings in the U.S. 2016
- TV brand recognition* among Millennials in the United States as of April 2017TV brand recognition among Millennials in the U.S. 2017
- Film
The most important statistics
- Number of movies seen per capita in a theater in the United States in 2017, by ageNumber of movies seen in a theater in the U.S 2017, by age
- Number of frequent moviegoers in the United States in 2017, by age (in millions)U.S. frequent moviegoers 2017, by age
- Average number of 3D movies viewed per moviegoer in the United States and Canada from 2015 to 2017, by ageNumber of 3D movies viewed per moviegoer in North America 2017, by age
- Share of Millennials who attended a movie in the past 6 months in the United States in 2016, by typeMovie attendance among Millennials in the U.S. 2016, by type
- Monthly movie going penetration rate worldwide in 2nd quarter 2016, by movie-goer's ageMovie goers worldwide 2016, by age
- Radio
The most important statistics
- Weekly radio reach in the United States in 2018, by age and genderRadio reach in the U.S. in 2018, by age and gender
- Number of weekly radio listeners in the United States in March 2017, by age groupRadio listeners number in the U.S. in 2017, by demographic group
- Number of monthly listeners of broadcast radio in the United States from 2012 to 2016, by age (in millions)Monthly reach of broadcast radio in the U.S. 2012-16
- Leading radio formats among Millennials in the United States in 2018Leading radio formats of U.S. Millennials 2018
- Monthly online radio reach in the United States in 2018, by ageOnline radio reach in the U.S. 2018, by age
- Share of consumers who stream or download music or radio on a weekly basis in the United States in 2017, by ageConsumers who stream or download music on a weekly basis in the U.S. 2017, by age
- Distribution of audiobook listeners in the United States in 2017, by ageAudiobook consumers in the U.S. 2017, by age
The most important statistics
- Average daily time spent reading per capita in the United States in 2017, by age group (in hours)U.S. reading consumption: average reading time in 2017, by age
- Distribution of monthly newspaper reach in the United States in 2016, by ageNewspaper reach in the U.S. 2016, by age
- Frequency of reading print newspapers by consumers in the United States as of May 2017, by age groupFrequency of reading print newspapers by U.S. consumers 2017, by age group
- Frequency of reading digital newspapers by consumers in the United States as of May 2017, by age groupFrequency of reading digital newspapers by U.S. consumers 2017, by age group
- Daily newspaper consumption penetration rate in the United States from 2005 to 2015, by age groupNewspaper consumption in the U.S. 2005-2015, by age
- Distribution of monthly digital newspaper audience in the United States in 2015, by ageAudience of U.S. digital newspapers 2015, by age
- Number of digital publishing users in the United States from 2015 to 2021, by age group (in millions)Digital Market Outlook: users of e-publishing in the U.S. 2015-2021, by age
- Number of print magazine issues read monthly in the United States in fall 2016, by ageNumber of print magazines read in the U.S. 2016
- News
The most important statistics
- Leading news sources among young consumers in the United States as of 3rd quarter 2017Young adults' primary news sources in the U.S. 2017
- Share of consumers who pay for online editorial content in the United States as of 3rd quarter 2017, by ageConsumption of paid online editorial content in the U.S. 2017, by age
- Weekly reach of local TV news in the United States as of 1st quarter 2017, by age groupLocal TV news reach in the U.S. 2017, by age
- Weekly reach of cable TV news in the United States as of 1st quarter 2017, by age groupCable TV news reach in the U.S. 2017, by age
- Weekly reach of national broadcast TV news in the United States as of 1st quarter 2017, by age groupNational broadcast TV news reach in the U.S. 2017, by age
- Weekly time spent listening to news radio in the United States from 2015 to 1st quarter 2017, by age group (in minutes)Time spent listening to news radio in the U.S. 2017, by age
- Average quarter hour (AQH) share for news/talk radio among Millennials in the United States from January 2014 to January 2018 Share of Millennial radio audience listening to news/talk radio in U.S. 2014-2018
- Main news sources used by consumers worldwide in 2017, by ageMain news sources worldwide 2017, by age
- Gaming
The most important statistics
- Average daily time spent playing games and using computer for leisure per capita in the United States in 2017, by age group (in minutes)U.S. daily time spent playing games and leisure computer use 2017, by age
- Age breakdown of video game players in the United States in 2018Age of U.S. video game players in 2018
- Monthly time spent per capita with console gaming in the United States in 4th quarter 2014 and 2015, by generation (in minutes)Time spent with a game console in the U.S. 2014-2015, by generation
- Number of digital games users in the United States from 2015 to 2021, by age group (in millions)Digital Market Outlook: users of digital games in the U.S. 2015-2021, by age
- Distribution of eSports viewers in the United States in 2016, by age groupDistribution of U.S. eSports viewers 2016, by age
- Millennial eSports fans' attitude towards in-game play branding and sponsorship in the United States as of July 2016Millennial eSports fans view of in-game branding in the U.S. 2016
- Virtual reality (VR) and augmented reality (AR) device ownership and purchase intent among consumers in the United States as of 1st quarter 2017, by age groupVR and AR ownership and purchase intent among U.S. consumers 2017, by age
- Distribution of video gamers worldwide in 2017, by age group and genderGlobal gamer share worldwide in 2017, by age and gender
- Online
The most important statistics
- Weekly time spent by U.S. users accessing the internet via computer as of 1st quarter 2017, by age group (in minutes)U.S. weekly time spent on internet access via computer 2014-2017, by age
- Weekly time spent by U.S. users watching online video via computer as of 1st quarter 2017, by age group (in minutes)U.S. weekly time spent on online video 2014-2017, by age
- Daily time spent on mobile by Millennial internet users worldwide from 2012 to 2017 (in minutes)Millennials: daily mobile internet usage 2012-2017
- Leading apps with the highest share of Millennial users in the United States as of June 2016U.S. Millennial app usage concentration 2016
- Share of millennials who use selected music streaming services worldwide in 2nd quarter 2016Millennials: leading music streaming services 2016
- Most popular social network among Millennials in the United States as of August 2016, by age groupU.S. Millennials: most popular social network 2016, by age group
- Frequency of Twitter use in the United States as of February 2018, by genderTwitter usage frequency in the United States 2018, by gender
- Frequency of Instagram use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017U.S. Millennial Instagram usage frequency 2016-2017
- Marketing & advertising
The most important statistics
- Millennial and Gen Z consumer relationship with brands worldwide in 2nd quarter 2017Consumer attitude towards brand loyalty worldwide in Q2 2017, by generation
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by age groupU.S. consumers who purchased products after seeing an internet ad in 2017, by age
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by age groupU.S. consumers influenced by social media ads to purchase products in 2017, by age
- Actions taken by Millennial internet users in response to YouTube advertising in the United States as of December 2016U.S. Millennial internet users' response to YouTube ads 2016
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016Perfect mobile ad qualities according to U.S. teens and Millennials 2016
- Frequency of selected digital ads' influence on Millennials' purchase decisions in the United States as of August 2016Digital ads influence on Millennials' purchase decision in the U.S. 2016
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017, by age groupU.S. consumers who find search engine advertising annoying 2017, by age
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