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Reach of leading social networks of U.S. Baby Boomers 2020

Published by H. Tankovska, Jan 28, 2021
This statistic presents a ranking of the most popular social networks of Baby Boomer and Senior internet users as of the third quarter of 2020. Overall, only 32 percent of U.S. Boomer and Senior respondents stated that they used photo sharing app Instagram, compared to 51 percent of the general online population.

Reach of leading social networking sites used by Baby Boomer and Senior online users in the United States as of 3rd quarter 2020

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Source

In cooperation with
AudienceProject
Release date

September 2020

Region

United States

Survey time period

Q3 2020

Age group

56 years and older

Method of interview

Online panel

Supplementary notes

total survey n=2,000+

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