Cover Girl: ad spend in the U.S. 2016

The timeline shows advertising spending of the brand Cover Girl in the United States from 2011 to 2016. In 2016, the brand spent 130 million U.S. dollars on measured media advertising in the United States.

Advertising spending of Cover Girl in the United States from 2011 to 2016 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

June 2017

More information

Region

United States

Survey time period

2011 to 2016

Special properties

measured media

Supplementary notes

The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

Figures for 2011 to 2012 come from an earlier AdAge publication.

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