Olay: ad spend in the U.S. 2018

In 2018, L'Oreal's cosmetic brand Olay spent 255 million U.S. dollars on measured media advertising in the United States. That year's expenditures were slightly lower than what the brand spent on advertising in 2017, but still in line with recent investments surpassing 200 million dollars

Advertising spending of Olay in the United States from 2011 to 2018 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

June 2019

More information

Region

United States

Survey time period

2011 to 2018

Special properties

measured media only

Supplementary notes

The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

Figures for the period 2011 to 2013 come from earlier AdAge publications.

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