Mexico: tequila export volume 1995-2020

In recent years, the volume of tequila exported from Mexico has been constantly increasing. In the beginning of the century, exports of the traditional distilled spirit amounted to less than 100 million liters. By 2020, the figure was nearly two and a half times higher, reaching close to 287 million liters and accounting for nearly 77 percent of the country's tequila production that year.

Where is tequila exported to?

With tequila evolving from a local drink to a worldwide known beverage, the United States has become the main destination for Mexico’s tequila exports. In 2020, exports of the beverage from the country to its Northern neighbor reached approximately 254 million liters, more than 61 times the volume destined towards Mexico’s second most important tequila exports partner, Germany.

José Cuervo as market leader

José Cuervo is the top-selling tequila brand in the world. In the United States, the popular brand, manufactured by Tequila Cuervo La Rojeña S.A. de C.V., accounted for 19% of the market’s sales volume in 2019. This translates into close to 3.9 million nine-liter cases of tequila sold in the North American country that year, an increase of around to 28 percent in comparison to 2013 sales.