Patrón tequila's global sales volume 2009-2022

In 2022, the Mexican tequila brand known as Patrón recorded volume sales of 3.5 million 9 liter cases worldwide. Over the past decade, the brand’s sales volume has grown by over one million cases.

Tequila brands

Based on sales volume, the leading brand of tequila worldwide was Patrón in 2022. Don Julio, another Mexican brand of tequila, ranked second, selling 3.5 million 9 liter cases. Other top brands in 2022 included Casamigos, and El Jimador.

Tequila consumption in the U.S.

While American consumers of all legal ages drink tequila, the distilled alcoholic beverage was most popular among people aged 18 to 29. Just under 50 percent of this age group had consumed tequila in the past three months. About a third of Americans, who stated their income was high, drank tequila regularly, while people in other income tiers did not consume the spirit as frequently.