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Patrón tequila's global sales volume 2009-2019

In 2019, the Mexican tequila brand known as Patrón recorded volume sales of nearly three million 9 liter cases worldwide. Over the past decade, the brand’s sales volume has grown by over one million cases.

Tequila brands

Based on sales volume, the leading brand of tequila worldwide was Patrón in 2019. Sauza, another Mexican brand of tequila, ranked second, selling just over two million 9 liter cases. Other top brands in 2019 included Olmeca Altos, Don Julio, and El Jimador.

Tequila consumption in the U.S.

While American consumers of all legal ages drink tequila, the distilled alcoholic beverage was most popular among people aged 18 to 29 in 2018. Just under 50 percent of this age group had consumed tequila in the past three months. About a third of Americans, who stated their income was high, drank tequila regularly, while people in other income tiers did not consume the spirit as frequently.

Sales volume of Patrón tequila worldwide from 2009 to 2019

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Release date

June 2020



Survey time period

2009 to 2019

Supplementary notes

Figures prior to 2015 have been taken from previous editions of the publication.

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Statistics on "Tequila industry"

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