Functional food awareness in Great Britain 2007-2015

This statistic illustrates awareness of functional foods in Great Britain from 2007 to 2015. According to the survey conducted biennially for Bord Bia Irish Food Board, slightly fewer respondents in 2013 had heard of functional foods than in the previous year surveys.

Share of consumers aware of functional foods in Great Britain from 2007 to 2015

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

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Release date

October 2015

More information

Region

United Kingdom (Great Britain)

Survey time period

2007, 2009, 2011, 2013 and 2015

Number of respondents

1,009 respondents

Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

Respondents were asked: "Which of the following have you ever heard of? - functional foods."
The source defines functional foods as ''foods that are enriched with active components, e.g. vitamins/soya/omega that offer you health benefits, e.g. healthy heart, reduced cholesterol).'

Number of survey respondents from 2007 to 2011 unknown. There were 1,029 respondents in 2013

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