The graph presents data on the share of media spend/sales attributed to integrated multiscreen campaigns in Canada in 2014 and presents a projection thereof for 2017. Among the surveyed marketers, 28 percent stated that integrated marketing campaigns took one to ten percent of their media spend or sales revenue in 2014. Here you can find similar data for the U.S. market.
In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now?
Characteristic
0%
1-10%
11-25%
26-50%
51-75%
76-99%
100%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (September 17, 2014). In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/317467/importance-integrated-multiscreen-campaigns-delivering-message-canada/
Nielsen. "In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? ." Chart. September 17, 2014. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/317467/importance-integrated-multiscreen-campaigns-delivering-message-canada/
Nielsen. (2014). In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? . Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/317467/importance-integrated-multiscreen-campaigns-delivering-message-canada/
Nielsen. "In Relation to Your Media Spend/Sales Revenue, What Percentage Can Be Attributed to Integrated Multi-screen Campaigns Today, and How Much Do You Think It Will Be Three Years from Now? ." Statista, Statista Inc., 17 Sep 2014, https://www.statista.com/statistics/317467/importance-integrated-multiscreen-campaigns-delivering-message-canada/
Nielsen, In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? Statista, https://www.statista.com/statistics/317467/importance-integrated-multiscreen-campaigns-delivering-message-canada/ (last visited July 27, 2024)
In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? [Graph], Nielsen, September 17, 2014. [Online]. Available: https://www.statista.com/statistics/317467/importance-integrated-multiscreen-campaigns-delivering-message-canada/
