Media spend/sales attributed to integrated multiscreen campaigns in Canada 2014-2017

Published by Statista Research Department, Sep 17, 2014
The graph presents data on the share of media spend/sales attributed to integrated multiscreen campaigns in Canada in 2014 and presents a projection thereof for 2017. Among the surveyed marketers, 28 percent stated that integrated marketing campaigns took one to ten percent of their media spend or sales revenue in 2014.
Here you can find similar data for the U.S. market.

In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now?

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Sources

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Release date

September 2014

Region

Canada

Survey time period

as of September 2014

Number of respondents

91 respondents

Supplementary notes

The source does not provide survey date. The date given in the field "survey time period" is the release date.

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Spending

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Digital advertising

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TV advertising

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Consumer perspective

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