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Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015

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Types of ads influencing buying decisions in the U.S. 2015 This statistic presents information on the types of ads influencing buying decisions in the United States as of November 2015. During the survey period, 36 percent of respondents stated that ads delivered through social media platforms influenced their buying decisions.
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Share of respondents reporting 'high' or 'medium' influence
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Share of respondents reporting 'high' or 'medium' influence
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Description

Source

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This statistic presents information on the types of ads influencing buying decisions in the United States as of November 2015. During the survey period, 36 percent of respondents stated that ads delivered through social media platforms influenced their buying decisions.
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Release date
March 2016
Region
United States
Survey time period
November 5 to 19, 2015
Age group
14 years and older
Method of interview
Online survey
Supplementary notes
The original question posed by the source was: 'To what degree do the following influence your buying decisions?'
Figures represent a combined total for 'high' and 'medium' influence.
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