UK survey: client opinion on new ways of banking suggested in 2014

This statistic presents the willingness of bank customers in United Kingdom to consider banking with new types of financial services providers, such as 'Pure Digital' bank, 'Everyday' bank and 'Socially Engaging' bank. Approximately 25 percent of respondents were willing to consider banking with the "Pure Digital" bank.

Client opinion on the new ways of banking in the United Kingdom (UK) as of 2014

Likely to considerUnlikely to consider
'Pure Digital' bank25%33%
'Everyday' bank16%30%
'Socially Engaging' bank8%65%
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Release date

July 2014


United Kingdom

Survey time period

March 2014

Number of respondents

3,604 respondents

Age group

18 years and older

Special properties

Current account holders

Method of interview

Online survey

Supplementary notes

Responses to the survey question: ‘Would you consider using any of the following types of financial services provider?’

The 'Pure Digital' bank: no branches or call centres/ open 24/7 and fully accessible via laptop, smartphone or tablet device/ easy access financial data/ bank uses data to suggest relevant ideas
The ‘Everyday’ Bank: offers a range of banking and non-banking services, using partnerships with utility companies, retailers and others to bring a wider range of products and services than those of a traditional bank/ offers more relevant deals, tailored to the specific needs of customers
The ‘Socially Engaging’ Bank: encourages customers to share comments and feedback on products and services/ encourages customers to engage with other customers, sharing views and tips/ uses data from banking and social media activity to offer the customer relevant deals, products and services

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Statistics on "Brand awareness: Financial services providers in the United Kingdom (UK)"

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