UK banking service survey: client opinion on the 'Socially Engaging' bank, by age

This statistic presents client opinions on the possibility of usage of the 'Socially Engaging' bank as a new type of financial services provider - by age group, in the United Kingdom (UK) in 2014. In general, this new option was met with negative reception from all age groups. Respondents in age groups 18-24 and 25-34 were not in favour, with percentages similar in size: 42 percent and 40 percent respectively would not opt for this new type of banking. However, it was worst received by the age group 35+. 72 percent of this group would not choose this new way of banking, and only 5 percent expressed interest in it.

Bank customer opinion on usage of the 'Socially Engaging' bank in the United Kingdom (UK) in 2014, by age group

PositiveNegative
18-2414%42%
25-3418%40%
35+5%72%
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Source

Release date

July 2014

Region

United Kingdom

Survey time period

March 2014

Number of respondents

3,604 respondents

Age group

18 years and older

Special properties

Current account holders

Method of interview

Online survey

Supplementary notes

Responses to the survey question: ‘Would you consider using any of the following types of financial services provider?'
The ‘Socially Engaging’ bank: encourages customers to share comments and feedback on products and services/ encourages customers to engage with other customers, sharing views and tips/ uses data from banking and social media activity to offer the customer relevant deals, products and services

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Statistics on "Social media usage in the United Kingdom (UK)"

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