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UK banking service survey: client opinion on the 'Pure Digital' bank 2014, by age

This statistic presents client opinions on the possibility of usage of 'Pure Digital' bank as a new type of financial services provider - by age group, in the United Kingdom (UK), July 2014. Negative reactions to the new banking option outnumbered positive ones for age brackets: 18-24 years old customers and 35+ years old customers, in both categories in ratio of 2:3. The age bracket of 25-34 reacted to this possibility in a more positive way, with 33 percent of respondents being in favour of this banking possibility, and 18 percent being rather against.

Bank customer opinion on usage of the 'Pure Digital' bank in the United Kingdom (UK) in 2014, by age group

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Release date

July 2014


United Kingdom

Survey time period

March 2014

Number of respondents

3,604 respondents

Age group

18 years and older

Special properties

Current account holders

Method of interview

Online survey

Supplementary notes

Responses to the survey question: ‘Would you consider using any of the following types of financial services provider?'
The 'Pure Digital' bank: no branches or call centres/ open 24/7 and fully accessible via laptop, smartphone or tablet device/ easy access financial data/ bank uses data to suggest relevant ideas

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